{"id":970,"date":"2021-10-22T05:02:59","date_gmt":"2021-10-22T05:02:59","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=970"},"modified":"2022-06-17T04:58:30","modified_gmt":"2022-06-17T04:58:30","slug":"why-and-when-should-you-use-email-scrubbing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/22\/why-and-when-should-you-use-email-scrubbing\/","title":{"rendered":"Why and when should you use email scrubbing?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/dataladder.com\/wp-content\/uploads\/2020\/05\/data-scrubbing-2-1024x618.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Email scrubbing helps you maintain a healthy subscriber list. Let&#8217;s say it has invalid addresses or subscribers who no longer want to hear from you. As a result, they affect your email deliverability.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/why-and-when-should-you-use-email-scrubbing\/#Email_Scrubbing\" >Email Scrubbing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/why-and-when-should-you-use-email-scrubbing\/#Two_major_signs_you_need_email_list_cleaning\" >Two major signs you need email list cleaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/why-and-when-should-you-use-email-scrubbing\/#1_Consider_your_email_marketing_stats\" >1. Consider your email marketing stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/22\/why-and-when-should-you-use-email-scrubbing\/#2_Keep_track_of_unsubscribes_and_spam_reports\" >2. Keep track of unsubscribes and spam reports<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Email_Scrubbing\"><\/span>Email Scrubbing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your mailing list will be scrubbed if it rarely opens, reads, or responds to your emails.<\/p>\n<p>It&#8217;s difficult to accept that you must remove every generated email address from your list. Your mailing list must also be huge for your business to thrive, right? Not at all<\/p>\n<p>A high-quality mailing list is more valuable than a large list of uninterested and unengaged individuals.<\/p>\n<p>Scrubbing your mailing list will improve its performance even if it has deteriorated.<\/p>\n<p>Inactive users are removed from your email list, ensuring that only those interested in what you have to say and engaging with your email marketing campaigns receive your emails.<\/p>\n<p>To keep your email list clean, scrub it twice a year.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Two_major_signs_you_need_email_list_cleaning\"><\/span>Two major signs you need email list cleaning<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>So, how do you know when and how often to scrub your mailing list? You must first attend to a few indicators before planning the scrubbing process.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Consider_your_email_marketing_stats\"><\/span>1. Consider your email marketing stats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The first indicator is your email marketing statistics. Keep an eye on these stats to see how your list is doing.<\/p>\n<p>You must assess the following key metrics:<\/p>\n<p><strong>CTR:<\/strong> This is the percentage of subscribers who open your email and then click on one or more links.<\/p>\n<p>This metric shows whether your subscribers are skimming your emails or reading them and considering your products and services.<\/p>\n<p><strong>Email open rates:<\/strong> Your email open rate is the percentage of subscribers who actually read your email.<\/p>\n<p>This metric is vital because it tells you how many people on your list are still interested. A good email open rate is 20-40%.<\/p>\n<p><strong>Bounce Rates:<\/strong> The bounce rate indicates how many recipients did not receive your email for various reasons. Hard bounce and soft bounce are two types of bounce rates.<\/p>\n<p>If you notice a decline in any of these metrics, clean your emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Keep_track_of_unsubscribes_and_spam_reports\"><\/span>2. Keep track of unsubscribes and spam reports<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After reviewing your main email metrics, take this step. Check for unsubscribes and spam complaints in your marketing campaigns.<\/p>\n<p>If unsubscribes and spam complaints rise, you should clean your list immediately. It means that some of your email subscribers no longer want to receive your emails.<\/p>\n<p>That means you should remove them from your list to make everyone&#8217;s life easier.<\/p>\n<p>Sending emails to the wrong people is a waste of time.<\/p>\n<p>Having a good sender reputation will also increase response and click-through rates. A clean email list will reduce costs and bounce rates over time, allowing you to increase sales and brand visibility.<\/p>\n<p>Knowing the importance of regularly cleaning your email list, you should take action to improve email metrics and delivery rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email scrubbing helps you maintain a healthy subscriber list. Let&#8217;s say it has invalid addresses or subscribers who no longer want to hear from you&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-970","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why and when should you use email scrubbing? - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Email scrubbing helps you maintain a healthy subscriber list. Let&#039;s say it has invalid addresses or subscribers who no longer want to hear from you. 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