{"id":9669,"date":"2024-09-26T04:11:03","date_gmt":"2024-09-26T04:11:03","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=9669"},"modified":"2024-09-26T04:11:27","modified_gmt":"2024-09-26T04:11:27","slug":"how-to-use-amazons-video-ads-in-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/","title":{"rendered":"How to use Amazon\u2019s Video Ads in PPC campaigns"},"content":{"rendered":"<div class=\"sticky\">\n<div id=\"deepai.org_header\" style=\"text-align: left\" align=\"center\" data-freestar-ad=\"__320x50 __970x90\">Amazon&#8217;s Video Ads are a powerful tool for businesses looking to increase their brand visibility and reach their target audience on the world&#8217;s largest e-commerce platform. With Amazon&#8217;s vast user base and vast selection of products, using video ads in your PPC campaigns can be an effective way to drive conversions and increase sales. In this comprehensive guide, we&#8217;ll delve into the details of how to use Amazon&#8217;s Video Ads in your PPC campaigns, including the benefits, types of ads, targeting options, and best practices for creating effective video ads.<\/div>\n<\/div>\n<div id=\"c31d92c018\" class=\"outputBox\">\n<div class=\"markdownContainer\" data-projected=\"true\">\n<div class=\"markdownContainer\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Benefits_of_Using_Amazons_Video_Ads\" >Benefits of Using Amazon&#8217;s Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Types_of_Amazon_Video_Ads\" >Types of Amazon Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Targeting_Options_for_Amazon_Video_Ads\" >Targeting Options for Amazon Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Best_Practices_for_Creating_Effective_Video_Ads\" >Best Practices for Creating Effective Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#How_to_Set_Up_a_Video_Ad_Campaign_on_Amazon\" >How to Set Up a Video Ad Campaign on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Tips_for_Optimizing_Your_Video_Ad_Campaigns\" >Tips for Optimizing Your Video Ad Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Benefits_of_Using_Amazons_Video_Ads-2\" >Benefits of Using Amazon&#8217;s Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Types_of_Amazon_Video_Ads-2\" >Types of Amazon Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Targeting_Options_for_Amazon_Video_Ads-2\" >Targeting Options for Amazon Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Best_Practices_for_Creating_Effective_Video_Ads-2\" >Best Practices for Creating Effective Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#How_to_Set_Up_a_Video_Ad_Campaign_on_Amazon-2\" >How to Set Up a Video Ad Campaign on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#Tips_for_Optimizing_Your_Video_Ad_Campaigns-2\" >Tips for Optimizing Your Video Ad Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Amazons_Video_Ads\"><\/span>Benefits of Using Amazon&#8217;s Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using Amazon&#8217;s Video Ads in your PPC campaigns can offer several benefits, including:<\/p>\n<ol>\n<li><strong>Increased brand awareness<\/strong>: Video ads can help increase brand awareness and recognition by showcasing your products or services in a more engaging and memorable way.<\/li>\n<li><strong>Improved conversions<\/strong>: Video ads can drive conversions by showcasing product features, benefits, and testimonials in a more engaging and persuasive way.<\/li>\n<li><strong>Targeted advertising<\/strong>: Amazon&#8217;s Video Ads allow you to target specific audiences based on demographics, interests, and behaviors, ensuring that your ad is seen by people who are most likely to be interested in your products or services.<\/li>\n<li><strong>Measurable results<\/strong>: With Amazon&#8217;s Video Ads, you can track the performance of your ads and measure their effectiveness in driving conversions and sales.<\/li>\n<li><strong>Cost-effective<\/strong>: Amazon&#8217;s Video Ads can be more cost-effective than traditional TV or video advertising, as you only pay for the ads that are viewed by your target audience.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_Amazon_Video_Ads\"><\/span>Types of Amazon Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon offers several types of video ads that can be used in PPC campaigns, including:<\/p>\n<ol>\n<li><strong>Sponsored Brands<\/strong>: Sponsored Brands are video ads that promote your brand and products at the top of search results pages. These ads can include up to 15 seconds of video content and a headline, description, and image.<\/li>\n<li><strong>Sponsored Products<\/strong>: Sponsored Products are video ads that promote individual products at the top of search results pages. These ads can include up to 15 seconds of video content and a headline, description, and image.<\/li>\n<li><strong>Video Ads<\/strong>: Video Ads are display ads that play before, during, or after videos on Amazon. These ads can include up to 60 seconds of video content and can be targeted to specific audiences based on demographics, interests, and behaviors.<\/li>\n<li><strong>Display Ads<\/strong>: Display Ads are static images that are displayed on Amazon&#8217;s website and mobile app. These ads can include text, images, and logos.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Targeting_Options_for_Amazon_Video_Ads\"><\/span>Targeting Options for Amazon Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon&#8217;s Video Ads offer several targeting options that allow you to target specific audiences based on demographics, interests, behaviors, and more. Some of the targeting options available include:<\/p>\n<ol>\n<li><strong>Keywords<\/strong>: Target specific keywords or phrases to reach customers who are searching for products or services like yours.<\/li>\n<li><strong>Product targeting<\/strong>: Target specific products or categories to reach customers who are interested in similar products or services.<\/li>\n<li><strong>Audience targeting<\/strong>: Target specific audiences based on demographics, interests, behaviors, and more.<\/li>\n<li><strong>Lookalike targeting<\/strong>: Target customers who are similar to your existing customers or website visitors.<\/li>\n<li><strong>Retargeting<\/strong>: Target customers who have visited your website or engaged with your brand in the past.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_Effective_Video_Ads\"><\/span>Best Practices for Creating Effective Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When creating video ads for your PPC campaigns on Amazon, there are several best practices to keep in mind:<\/p>\n<ol>\n<li><strong>Keep it short and sweet<\/strong>: Keep your video ads concise and to the point. Aim for 15 seconds or less to keep viewers engaged.<\/li>\n<li><strong>Use high-quality visuals<\/strong>: Use high-quality visuals and graphics to make your video ads stand out.<\/li>\n<li><strong>Use clear audio<\/strong>: Use clear audio and avoid background noise or distractions.<\/li>\n<li><strong>Use captions<\/strong>: Use captions to make your video ads accessible to viewers who prefer closed captions.<\/li>\n<li><strong>Use attention-grabbing headlines<\/strong>: Use attention-grabbing headlines to grab viewers&#8217; attention and entice them to watch your ad.<\/li>\n<li><strong>Use clear calls-to-action<\/strong>: Use clear calls-to-action (CTAs) to encourage viewers to take action after watching your ad.<\/li>\n<li><strong>Monitor performance<\/strong>: Monitor the performance of your video ads regularly to see what&#8217;s working and what needs improvement.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_Video_Ad_Campaign_on_Amazon\"><\/span>How to Set Up a Video Ad Campaign on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up a video ad campaign on Amazon involves several steps:<\/p>\n<ol>\n<li><strong>Create an account<\/strong>: Create an account on Amazon Seller Central if you don&#8217;t already have one.<\/li>\n<li><strong>Access the Campaign Manager<\/strong>: Access the Campaign Manager from the Advertising tab on Seller Central.<\/li>\n<li><strong>Choose a campaign type<\/strong>: Choose the campaign type: Sponsored Brands, Sponsored Products, or Display Ads.<\/li>\n<li><strong>Set up targeting options<\/strong>: Set up targeting options based on keywords, product targeting, audience targeting, lookalike targeting, retargeting, or other options.<\/li>\n<li><strong>Create ad content<\/strong>: Create ad content including images, videos, headlines, descriptions, and CTAs.<\/li>\n<li><strong>Set bid strategy<\/strong>: Set bid strategy: Cost-per-click (CPC) or Cost-per-thousand impressions (CPM).<\/li>\n<li><strong>Set budget<\/strong>: Set budget for the campaign: daily budget or total budget.<\/li>\n<li><strong>Launch campaign<\/strong>: Launch the campaign once all settings are complete.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_Optimizing_Your_Video_Ad_Campaigns\"><\/span>Tips for Optimizing Your Video Ad Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing your video ad campaigns is crucial to ensure they&#8217;re performing well and driving conversions. Here are some tips:<\/p>\n<ol>\n<li><strong>Monitor performance regularly<\/strong>: Monitor performance regularly to see what&#8217;s working and what needs improvement.<\/li>\n<li><strong>Adjust bids<\/strong>: Adjust bids based on performance data: increase bids for top-performing ads or decrease bids for underperforming ads.<\/li>\n<li><strong>Rotate ad creative<\/strong>: Rotate ad creative: change images, videos, headlines, or descriptions to keep viewers engaged.<\/li>\n<li><strong>Test different targeting options<\/strong>: Test different targeting options: try different keywords, product targeting options, or audience targeting options.<\/li>\n<li><strong>Use negative keywords<\/strong>: Use negative keywords: exclude irrelevant keywords or phrases from your campaign.<\/li>\n<\/ol>\n<p>Amazon&#8217;s Video Ads offer a powerful way to increase brand awareness and drive conversions in your PPC campaigns. By understanding the benefits of using video ads, types of ads available, targeting options available, best practices for creating effective video ads, how to set up a video ad campaign on Amazon, tips for optimizing your video ad campaigns, you can create effective video ad campaigns that drive results for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Amazons_Video_Ads-2\"><\/span>Benefits of Using Amazon&#8217;s Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using Amazon&#8217;s Video Ads in your PPC campaigns can offer several benefits:<\/p>\n<ol>\n<li>Increased brand awareness<\/li>\n<li>Improved conversions<\/li>\n<li>Targeted advertising 4 Measurable results 5 Cost-effective<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_Amazon_Video_Ads-2\"><\/span>Types of Amazon Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon offers several types of video ads that can be used in PPC campaigns:<\/p>\n<p>1 Sponsored Brands 2 Sponsored Products 3 Video Ads 4 Display Ads<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeting_Options_for_Amazon_Video_Ads-2\"><\/span>Targeting Options for Amazon Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amazon&#8217;s Video Ads offer several targeting options:<\/p>\n<p>1 Keywords 2 Product targeting 3 Audience targeting 4 Lookalike targeting 5 Retargeting<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_Effective_Video_Ads-2\"><\/span>Best Practices for Creating Effective Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When creating video ads for your PPC campaigns on Amazon:<\/p>\n<p>1 Keep it short and sweet 2 Use high-quality visuals 3 Use clear audio 4 Use captions 5 Use attention-grabbing headlines 6 Use clear calls-to-action 7 Monitor performance<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_Video_Ad_Campaign_on_Amazon-2\"><\/span>How to Set Up a Video Ad Campaign on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To set up a video ad campaign on Amazon:<\/p>\n<p>1 Create an account<\/p>\n<p>2 Access the Campaign Manager<\/p>\n<p>3 Choose a campaign type<\/p>\n<p>4 Set up targeting options<\/p>\n<p>5 Create ad content<\/p>\n<p>6 Set bid strategy<\/p>\n<p>7 Set budget<\/p>\n<p>8 Launch campaign<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tips_for_Optimizing_Your_Video_Ad_Campaigns-2\"><\/span>Tips for Optimizing Your Video Ad Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To optimize your video ad campaigns:<\/p>\n<p>1 Monitor performance regularity<\/p>\n<p>2 Adjust bids based on performance data 3 Rotate ad creative<\/p>\n<p>4 Test different targeting options 5 Use negative keywords<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon&#8217;s Video Ads are a powerful tool for businesses looking to increase their brand visibility and reach their target audience on the world&#8217;s largest e-commerce&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-9669","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Amazon&#8217;s Video Ads are a powerful tool for businesses looking to increase their brand visibility and reach their target audience on the world&#8217;s largest e-commerce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T04:11:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T04:11:27+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to use Amazon\u2019s Video Ads in PPC campaigns\",\"datePublished\":\"2024-09-26T04:11:03+00:00\",\"dateModified\":\"2024-09-26T04:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\"},\"wordCount\":1164,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\",\"name\":\"How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-09-26T04:11:03+00:00\",\"dateModified\":\"2024-09-26T04:11:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use Amazon\u2019s Video Ads in PPC campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog","og_description":"Amazon&#8217;s Video Ads are a powerful tool for businesses looking to increase their brand visibility and reach their target audience on the world&#8217;s largest e-commerce...","og_url":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-09-26T04:11:03+00:00","article_modified_time":"2024-09-26T04:11:27+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to use Amazon\u2019s Video Ads in PPC campaigns","datePublished":"2024-09-26T04:11:03+00:00","dateModified":"2024-09-26T04:11:27+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/"},"wordCount":1164,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/","url":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/","name":"How to use Amazon\u2019s Video Ads in PPC campaigns - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-09-26T04:11:03+00:00","dateModified":"2024-09-26T04:11:27+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/09\/26\/how-to-use-amazons-video-ads-in-ppc-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to use Amazon\u2019s Video Ads in PPC campaigns"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/9669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=9669"}],"version-history":[{"count":3,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/9669\/revisions"}],"predecessor-version":[{"id":9675,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/9669\/revisions\/9675"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=9669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=9669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=9669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}