{"id":8722,"date":"2024-09-04T03:43:05","date_gmt":"2024-09-04T03:43:05","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=8722"},"modified":"2024-09-04T03:43:05","modified_gmt":"2024-09-04T03:43:05","slug":"how-to-use-backend-search-terms-to-improve-amazon-listings","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/","title":{"rendered":"How to use backend search terms to improve Amazon listings"},"content":{"rendered":"<div>As an Amazon seller, optimizing your product listings is crucial for attracting potential customers and increasing sales. One effective way to do this is by using backend search terms, also known as &#8220;back-end keywords&#8221; or &#8220;hidden keywords.&#8221; In this guide, we&#8217;ll dive deep into the world of backend search terms, explaining how to use them to improve your Amazon listings and boost your online presence.<\/div>\n<div id=\"2ae7da5a8f\" class=\"outputBox\">\n<div class=\"markdownContainer\" data-projected=\"true\">\n<div class=\"markdownContainer\">\n<h3><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#What_are_Backend_search_Terms\" >What are Backend search Terms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#Why_Use_Backend_Search_Terms\" >Why Use Backend Search Terms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#How_to_Use_Backend_Search_Terms\" >How to Use Backend Search Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#Best_Practices_for_Using_Backend_Search_Terms\" >Best Practices for Using Backend Search Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#Common_Mistakes_to_Avoid\" >Common Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#Additional_Tips_and_Resources\" >Additional Tips and Resources<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_are_Backend_search_Terms\"><\/span>What are Backend search Terms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backend search terms are additional keywords that you can add to your Amazon product listings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Use_Backend_Search_Terms\"><\/span>Why Use Backend Search Terms?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using backend search terms can have a significant impact on your Amazon listings. Here are some reasons why:<\/p>\n<ol>\n<li><strong>Improved visibility<\/strong>: By including relevant backend search terms, you can increase the visibility of your product listings in Amazon&#8217;s search results, making it more likely that customers will find and click on your product.<\/li>\n<li><strong>Increased relevance<\/strong>: Backend search terms help Amazon understand the context and relevance of your product listings, which can lead to higher rankings in search results and improved conversion rates.<\/li>\n<li><strong>Reduced competition<\/strong>: By targeting specific keywords and phrases with backend search terms, you can differentiate your product listings from competitors and attract customers who are searching for those specific terms.<\/li>\n<li><strong>Enhanced customer experience<\/strong>: By using relevant backend search terms, you can help customers find your product when they&#8217;re searching for specific products or keywords, making it more likely that they&#8217;ll find what they&#8217;re looking for.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Use_Backend_Search_Terms\"><\/span>How to Use Backend Search Terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To use backend search terms effectively, follow these steps:<\/p>\n<ol>\n<li><strong>Identify relevant keywords<\/strong>: Start by identifying the most relevant keywords and phrases that customers might use when searching for your product. Use tools like Amazon&#8217;s Keyword Research Tool, Google Keyword Planner, or Ahrefs to find relevant keywords.<\/li>\n<li><strong>Choose the right fields<\/strong>: There are several fields where you can add backend search terms, including:\n<ul>\n<li>Product Title: Add keywords related to the product title in the &#8220;Title&#8221; field.<\/li>\n<li>Product Description: Add keywords related to the product description in the &#8220;Description&#8221; field.<\/li>\n<li>Keywords: Add specific keywords related to your product in the &#8220;Keywords&#8221; field.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Format the keywords<\/strong>: Format the keywords correctly by:\n<ul>\n<li>Separating multiple keywords with commas (e.g., &#8220;guitar, music, instrument&#8221;).<\/li>\n<li>Using quotes for phrases (e.g., &#8220;electric guitar&#8221;).<\/li>\n<li>Avoiding punctuation marks (e.g., no periods, commas, or semicolons).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add keywords strategically<\/strong>: Add keywords strategically throughout the listing, focusing on:\n<ul>\n<li>Product features and benefits.<\/li>\n<li>Product specifications and details.<\/li>\n<li>Customer pain points and solutions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Monitor and adjust<\/strong>: Monitor your product listings&#8217; performance regularly and adjust your backend search terms as needed.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_for_Using_Backend_Search_Terms\"><\/span>Best Practices for Using Backend Search Terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To get the most out of your backend search terms, follow these best practices:<\/p>\n<ol>\n<li><strong>Use relevant and specific keywords<\/strong>: Focus on using relevant and specific keywords that accurately describe your product.<\/li>\n<li><strong>Use a mix of broad and narrow keywords<\/strong>: Use a mix of broad and narrow keywords to cover both general searches and specific searches.<\/li>\n<li><strong>Avoid duplicates<\/strong>: Avoid using duplicate keywords or phrases in different fields.<\/li>\n<li><strong>Use long-tail keywords<\/strong>: Use long-tail keywords (e.g., &#8220;best wireless headphones for running&#8221;) to target specific searches and reduce competition.<\/li>\n<li><strong>Keep it concise<\/strong>: Keep your backend search terms concise and focused on the most important keywords.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span>Common Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When using backend search terms, avoid these common mistakes:<\/p>\n<ol>\n<li><strong>Keyword stuffing<\/strong>: Don&#8217;t stuff your backend search terms with irrelevant or excessive keywords.<\/li>\n<li><strong>Inconsistent formatting<\/strong>: Avoid inconsistent formatting in your backend search terms (e.g., using commas in one place and quotes in another).<\/li>\n<li><strong>Ignoring relevance<\/strong>: Don&#8217;t ignore relevance when selecting backend search terms; focus on using relevant and specific keywords.<\/li>\n<li><strong>Not monitoring performance<\/strong>: Don&#8217;t neglect to monitor your product listings&#8217; performance regularly; adjust your backend search terms as needed.<\/li>\n<\/ol>\n<p>Using backend search terms effectively can have a significant impact on your Amazon listings&#8217; visibility, relevance, and conversion rates. By following best practices, avoiding common mistakes, and strategically adding relevant keywords, you can improve your product listings&#8217; performance and increase sales. Remember to regularly monitor your listings&#8217; performance and adjust your backend search terms as needed to stay ahead of the competition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Tips_and_Resources\"><\/span>Additional Tips and Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For more information on using backend search terms on Amazon, check out these resources:<\/p>\n<ol>\n<li>Amazon Seller Central: Learn more about Amazon&#8217;s policies and guidelines for using backend search terms.<\/li>\n<li>Amazon Seller Forum: Connect with other sellers and learn from their experiences with backend search terms.<\/li>\n<li>Jungle Scout: A comprehensive guide to using backend search terms on Amazon.<\/li>\n<li>Sellics: A tool for optimizing Amazon listings with backend search terms.<\/li>\n<\/ol>\n<p>By following these tips and resources, you&#8217;ll be well on your way to improving your Amazon listings with backend search terms and boosting your online presence<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an Amazon seller, optimizing your product listings is crucial for attracting potential customers and increasing sales. One effective way to do this is by&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-8722","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"As an Amazon seller, optimizing your product listings is crucial for attracting potential customers and increasing sales. One effective way to do this is by...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-04T03:43:05+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to use backend search terms to improve Amazon listings\",\"datePublished\":\"2024-09-04T03:43:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\",\"name\":\"How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-09-04T03:43:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use backend search terms to improve Amazon listings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/","og_locale":"en_US","og_type":"article","og_title":"How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog","og_description":"As an Amazon seller, optimizing your product listings is crucial for attracting potential customers and increasing sales. One effective way to do this is by...","og_url":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-09-04T03:43:05+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to use backend search terms to improve Amazon listings","datePublished":"2024-09-04T03:43:05+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/"},"wordCount":781,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/","url":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/","name":"How to use backend search terms to improve Amazon listings - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-09-04T03:43:05+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/09\/04\/how-to-use-backend-search-terms-to-improve-amazon-listings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to use backend search terms to improve Amazon listings"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/8722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=8722"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/8722\/revisions"}],"predecessor-version":[{"id":8734,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/8722\/revisions\/8734"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=8722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=8722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=8722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}