{"id":866,"date":"2021-10-12T07:48:08","date_gmt":"2021-10-12T07:48:08","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=866"},"modified":"2022-06-17T04:49:52","modified_gmt":"2022-06-17T04:49:52","slug":"getting-ready-for-the-sales-season-with-email-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/12\/getting-ready-for-the-sales-season-with-email-marketing\/","title":{"rendered":"Getting ready for the sales season with email marketing"},"content":{"rendered":"

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Black Friday, Cyber Monday, and Christmas are just a few of the biggest shopping events of the year. These are traditionally the most profitable months for retailers, but they are also the most competitive.<\/p>\n

This year’s sale season will see an increase in email volume similar to 2020. In 2020, the pandemic boosted email volumes significantly, with businesses worldwide using email as their primary communication channel. In fact, email send volume has nearly doubled in the last 18 months, up 94% year-on-year.<\/p>\n

Because consumers’ inboxes are now more crowded than ever, retailers must be on their A-game to make an impact with email marketing. Consumers are becoming more selective about what they open, preferring emails from senders they know and trust, with appealing subject lines.<\/p>\n

So, how can retailers prepare their email campaigns for the upcoming sale season?<\/p>\n

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