{"id":852,"date":"2021-10-07T07:25:21","date_gmt":"2021-10-07T07:25:21","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=852"},"modified":"2022-06-17T04:59:35","modified_gmt":"2022-06-17T04:59:35","slug":"email-guidelines-you-need-to-follow","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/07\/email-guidelines-you-need-to-follow\/","title":{"rendered":"Email Guidelines You Need to Follow"},"content":{"rendered":"

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For those new to email marketing (or even those who have been doing it for a while!) there may be some rules and regulations that aren’t obvious.<\/p>\n

While you may be eager to get started, there are some legal considerations to be aware of.<\/p>\n

The CAN-SPAM Act was signed into law in 2003. The act outlined how marketers may contact consumers, what information they must include in their mailings, and how consumer requests for personal information are handled.<\/p>\n

The European Union recently ratified the General Data Protection Regulation (GDPR), which includes some requirements for email marketers. This is important to know if you are targeting foreign consumers.<\/p>\n

Lets walk you through the essentials of all relevant laws so your email marketing practices are compliant.<\/p>\n

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