{"id":835,"date":"2021-10-05T15:59:07","date_gmt":"2021-10-05T15:59:07","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=835"},"modified":"2022-06-17T04:59:35","modified_gmt":"2022-06-17T04:59:35","slug":"3-email-security-threats-digital-marketers-should-know","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/","title":{"rendered":"3 Email Security Threats Digital Marketers Should Know"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-836\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/10\/digital-marketers-should-be-aware-of-these-3-email-security-threats-1024x682-1-300x200.jpg\" alt=\"\" width=\"485\" height=\"323\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/10\/digital-marketers-should-be-aware-of-these-3-email-security-threats-1024x682-1-300x200.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/10\/digital-marketers-should-be-aware-of-these-3-email-security-threats-1024x682-1-768x512.jpg 768w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/10\/digital-marketers-should-be-aware-of-these-3-email-security-threats-1024x682-1.jpg 1024w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/p>\n<p>Cybercriminals use phishing, impersonation, account takeovers, and attachment-based threats.<br \/>\nDigital marketers are ecstatic at the prospect of 4.6 billion global email users by 2025. Email marketing is still one of the highest ROI communication channels in 2021, and that is unlikely to change.<\/p>\n<p>Along with the promotion opportunities, email marketing presents many security issues. Around 91 percent of cyberattacks start with phishing emails. This increases the need for a robust cyber-security system.<\/p>\n<p>Here are the main threats email marketers will face in 2021 and how to combat them.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/#1_Phishing_attacks\" >1. Phishing attacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/#How_to_Prevent_Phishing\" >How to Prevent Phishing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/#2_Account_Takeover_ATO_attacks\" >2. Account Takeover (ATO) attacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/#ATO_safety\" >ATO safety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/#3_Attachment_threats\" >3. Attachment threats<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Phishing_attacks\"><\/span>1. Phishing attacks<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Phishing emails and web attacks are nothing new, but in 2021 they have skyrocketed. In January 2021, there were 27% more phishing sites (over 2,145,000) than in January 2020.<\/p>\n<p>To prevent phishing attacks, users should avoid opening emails that contain links to malicious websites. Later, the malware will freeze the computer&#8217;s operations, allowing the hacker to steal private credentials or access all user accounts.<\/p>\n<p>The emails are realistic in design and communication style, just like the real thing. As a result, many organizations worldwide actively train employees to identify and avoid suspicious emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Prevent_Phishing\"><\/span>How to Prevent Phishing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This cybersecurity SaaS prevents email phishing and unauthorized domain usage in enterprise environments. With the DMARC DNS record on the company domain, users get periodic reports on the main email security threats and how to improve protection.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Account_Takeover_ATO_attacks\"><\/span>2. Account Takeover (ATO) attacks<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Account Takeover (ATO) attacks allow hackers to access victims&#8217; accounts. This puts the user&#8217;s financial accounts at risk, as fraudsters steal login credentials for banks, ecommerce sites, and other sites.<\/p>\n<p>Email hackers are increasingly using Office 365 Account Takeover, according to Gartner. phishing emails pretending to be an Office 365 Administrator, asking users to login and reset their password. The user falls for the scam and enters their credentials, which the attacker then uses to log into the account. The phishing emails also spread throughout the organization&#8217;s internal mailboxes.<\/p>\n<p>ATOs are difficult to detect because they appear to be from reliable sources. In more sophisticated hacks, the hacker manipulates the account&#8217;s notifications, causing the owner to overlook suspicious activity.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"ATO_safety\"><\/span>ATO safety<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Proofpoint EFD authenticates all incoming and outgoing email communication. The integration of EFD secures both internal communication within an organization and external communication with partners or customers. Identity deception features in EFD automatically block lookalike domains that the email account owners do not use.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Attachment_threats\"><\/span>3. Attachment threats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A formal email inviting the recipient to read the attached document may appear innocent at first. However, the prevalence of attachment-based email attacks warrants caution.<\/p>\n<p>Ransomware is a common attachment-based threat where hackers encrypt data and demand payment to restore it. Keyloggers are a common threat. Upon clicking on the malware attachment, the keylogger begins recording all the keys entered for each account.<\/p>\n<p>Popular email attachment formats to double-check before clicking include .iso and .exe.<\/p>\n<p>So far, so good for digital marketers who receive email security alerts. However, as technology advances, new email security threats may emerge that are difficult to predict. So, especially for large businesses, email security integrations should be routine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cybercriminals use phishing, impersonation, account takeovers, and attachment-based threats. Digital marketers are ecstatic at the prospect of 4.6 billion global email users by 2025. Email&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Email Security Threats Digital Marketers Should Know - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Cybercriminals use phishing, impersonation, account takeovers, and attachment-based threats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/10\/05\/3-email-security-threats-digital-marketers-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Email Security Threats Digital Marketers Should Know - Lite14 Tools &amp; 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