{"id":7798,"date":"2024-07-26T17:06:42","date_gmt":"2024-07-26T17:06:42","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=7798"},"modified":"2024-07-28T21:19:08","modified_gmt":"2024-07-28T21:19:08","slug":"how-to-use-instagram-highlights-to-showcase-customer-testimonials-2","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/","title":{"rendered":"How to use Instagram Highlights to showcase customer testimonials"},"content":{"rendered":"<p class=\"text-left mb-4\">As a business owner, you understand the importance of building trust with your audience. One effective way to do this is by showcasing customer testimonials on your Instagram account. Instagram Highlights are a fantastic way to do this, allowing you to curate a collection of stories that showcase your customers&#8217; experiences with your product or service. In this expanded guide, we&#8217;ll walk you through the steps to create an Instagram Highlight that showcases customer testimonials and provides tips on how to make it engaging and effective.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_1_Collect_Testimonials\" >Step 1: Collect Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_2_Create_a_Highlight\" >Step 2: Create a Highlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_3_Add_Testimonials\" >Step 3: Add Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_4_Customize_Your_Highlight\" >Step 4: Customize Your Highlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_5_Promote_Your_Highlight\" >Step 5: Promote Your Highlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Step_6_Engage_with_Your_Audience\" >Step 6: Engage with Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Tips_and_Variations\" >Tips and Variations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Benefits_of_Using_Instagram_Highlights_to_Showcase_Customer_Testimonials\" >Benefits of Using Instagram Highlights to Showcase Customer Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_1_Collect_Testimonials\"><\/span><strong>Step 1: Collect Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Before you can create an Instagram Highlight, you need to collect testimonials from your satisfied customers. Here are a few ways to do this:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Reach out to customers directly: Send a follow-up email or message to customers who have purchased from you in the past, asking for their feedback or testimonials about their experience.<\/li>\n<li class=\"ml-5\">Use social media: Share a post on your social media channels asking customers to share their testimonials or feedback about your product or service.<\/li>\n<li class=\"ml-5\">In-store promotions: If you have a physical store, consider running in-store promotions or events where customers can share their testimonials or feedback.<\/li>\n<li class=\"ml-5\">Online reviews: Encourage customers to leave reviews on your website or social media channels.<\/li>\n<\/ol>\n<p class=\"text-left mb-4\">When collecting testimonials, make sure to get permission from your customers to share their feedback on your Instagram account. You can do this by including a statement in your email or message asking for their permission to share their testimonial.<\/p>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_Highlight\"><\/span><strong>Step 2: Create a Highlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Once you have collected testimonials, it&#8217;s time to create an Instagram Highlight. Here&#8217;s how:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Open your Instagram account and go to the &#8220;Highlights&#8221; tab.<\/li>\n<li class=\"ml-5\">Tap the &#8220;+&#8221; icon to create a new highlight.<\/li>\n<li class=\"ml-5\">Give your highlight a name that&#8217;s relevant to the type of testimonials you&#8217;ll be sharing (e.g., &#8220;Customer Love&#8221; or &#8220;Success Stories&#8221;).<\/li>\n<li class=\"ml-5\">Choose a cover photo for your highlight. This will be the first thing that people see when they visit your highlight.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_3_Add_Testimonials\"><\/span><strong>Step 3: Add Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Now it&#8217;s time to add the testimonials to your highlight. Here&#8217;s how:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Go to the &#8220;Stories&#8221; tab and select the stories you want to add to your highlight.<\/li>\n<li class=\"ml-5\">Choose the stories that feature customer testimonials, and add them to your highlight.<\/li>\n<li class=\"ml-5\">You can add multiple stories to a single highlight.<\/li>\n<li class=\"ml-5\">Use the editing tools to customize the look and feel of your highlight. Add text, emojis, or stickers to make it more engaging and visually appealing.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_4_Customize_Your_Highlight\"><\/span><strong>Step 4: Customize Your Highlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">To make your highlight more engaging and effective, consider the following customization options:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Add music: Use Instagram&#8217;s music library to add music to your highlight. This can help set the tone and make your highlight more dynamic.<\/li>\n<li class=\"ml-5\">Use text and emojis: Add text and emojis to your highlight to make it more visually appealing and engaging.<\/li>\n<li class=\"ml-5\">Add stickers: Use Instagram&#8217;s sticker feature to add fun and interactive elements to your highlight.<\/li>\n<li class=\"ml-5\">Use IGTV: Consider using Instagram&#8217;s IGTV feature to create longer-form testimonials or success stories.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_5_Promote_Your_Highlight\"><\/span><strong>Step 5: Promote Your Highlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Once you&#8217;ve created your highlight, it&#8217;s time to promote it to your audience. Here are a few ways to do this:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Share your highlight on your Instagram feed: Share your highlight on your Instagram feed to promote it to your followers.<\/li>\n<li class=\"ml-5\">Use relevant hashtags: Use relevant hashtags to reach a wider audience and attract new followers.<\/li>\n<li class=\"ml-5\">Share on other social media platforms: Share your highlight on other social media platforms, such as Facebook or Twitter, to drive traffic to your Instagram account.<\/li>\n<li class=\"ml-5\">Collaborate with influencers: Collaborate with influencers or other businesses to promote your highlight and reach a wider audience.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Step_6_Engage_with_Your_Audience\"><\/span><strong>Step 6: Engage with Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">To make your highlight more effective, consider engaging with your audience by asking questions or requesting feedback. Here are a few ways to do this:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Use Instagram&#8217;s &#8220;Question Sticker&#8221; feature: Use Instagram&#8217;s &#8220;Question Sticker&#8221; feature to ask your followers questions and collect feedback.<\/li>\n<li class=\"ml-5\">Respond to comments and messages: Respond to comments and messages from your followers to build relationships and trust.<\/li>\n<li class=\"ml-5\">Encourage sharing: Encourage your followers to share their own testimonials or feedback by offering incentives, such as a discount or free product.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Tips_and_Variations\"><\/span><strong>Tips and Variations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Here are a few tips and variations to consider when creating an Instagram Highlight:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Mix it up: Use a mix of text, images, and videos to make your highlight more engaging and visually appealing.<\/li>\n<li class=\"ml-5\">Feature different demographics: Feature testimonials from different demographics or industries to showcase your product or service&#8217;s versatility.<\/li>\n<li class=\"ml-5\">Create a &#8220;Before and After&#8221; highlight: Create a &#8220;Before and After&#8221; highlight to showcase the results of your product or service.<\/li>\n<li class=\"ml-5\">Use Instagram&#8217;s &#8220;IGTV&#8221; feature: Use Instagram&#8217;s &#8220;IGTV&#8221; feature to create longer-form testimonials or success stories.<\/li>\n<li class=\"ml-5\">Collaborate with influencers: Collaborate with influencers or other businesses to showcase their testimonials and reach a wider audience.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Instagram_Highlights_to_Showcase_Customer_Testimonials\"><\/span><strong>Benefits of Using Instagram Highlights to Showcase Customer Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">There are several benefits to using Instagram Highlights to showcase customer testimonials, including:<\/p>\n<ol class=\"ml-5 mb-4 list-disc\">\n<li class=\"ml-5\">Increased trust: Customer testimonials can help increase trust with your audience, as they provide social proof that your product or service is effective.<\/li>\n<li class=\"ml-5\">Increased engagement: Instagram Highlights can help increase engagement with your audience, as they provide a way to share and interact with customer testimonials.<\/li>\n<li class=\"ml-5\">Increased conversions: Customer testimonials can help increase conversions, as they provide a way to showcase the benefits and results of your product or service.<\/li>\n<li class=\"ml-5\">Increased brand awareness: Instagram Highlights can help increase brand awareness, as they provide a way to showcase your brand&#8217;s personality and values.<\/li>\n<\/ol>\n<h3 class=\"text-left mb-4\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"text-left mb-4\">Instagram Highlights are a fantastic way to showcase customer testimonials and build trust with your audience. By following the steps outlined in this guide, you can create an Instagram Highlight that showcases your customers&#8217; experiences with your product or service and provides a way to engage with your audience. Remember to be creative, engaging, and authentic in your approach to maximize the impact of your highlight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you understand the importance of building trust with your audience. One effective way to do this is by showcasing customer testimonials&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-7798","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use Instagram Highlights to showcase customer testimonials - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/07\/26\/how-to-use-instagram-highlights-to-showcase-customer-testimonials-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Instagram Highlights to showcase customer testimonials - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"As a business owner, you understand the importance of building trust with your audience. 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