{"id":771,"date":"2021-09-11T11:15:40","date_gmt":"2021-09-11T11:15:40","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=771"},"modified":"2022-06-17T09:35:58","modified_gmt":"2022-06-17T09:35:58","slug":"how-to-use-reciprocity-marketing-to-boost-customer-engagement-and-sales","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/09\/11\/how-to-use-reciprocity-marketing-to-boost-customer-engagement-and-sales\/","title":{"rendered":"How to Use Reciprocity Marketing to Boost Customer Engagement And Sales"},"content":{"rendered":"

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Sow and reap. Give and receive. Do good and good will come to you. These old sayings have been moral guidelines for centuries, but karma is also a business strategy.<\/p>\n

In a classic Robert Cialdini study, restaurant patrons who received a single mint with their bill increased their tipping by 3%. Two mints diners increased this by 14%. Interestingly, those who were given one mint and then given another by the waiter increased their tip by 23%.<\/p>\n

But a gift is more than a freebie. It’s a way of showing someone you care and encouraging them to reciprocate. Reciprocity marketing works by giving something valuable away for free in exchange for a business-helping action.<\/p>\n

A free gift can start a valuable long-term relationship with customers, inspiring them to use your products or services on a regular basis. According to a 2019 study, 61 percent of consumers believe brands should reward loyal customers with special offers or gifts.<\/p>\n

Learn how to use reciprocity marketing in your campaigns to engage your customers.<\/p>\n

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