{"id":751,"date":"2021-09-07T18:10:48","date_gmt":"2021-09-07T18:10:48","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=751"},"modified":"2022-06-17T09:41:36","modified_gmt":"2022-06-17T09:41:36","slug":"how-to-get-more-facebook-and-instagram-fans-for-your-business","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/","title":{"rendered":"How to Get More Facebook and Instagram Fans for Your Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-752\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/09\/get-facebook-likes-300x180.jpg\" alt=\"\" width=\"357\" height=\"214\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/09\/get-facebook-likes-300x180.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/09\/get-facebook-likes.jpg 700w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/p>\n<p>According to the 2020 Social Media Marketing Industry Report, 94% of businesses use Facebook and 76% use Instagram.<\/p>\n<p>Businesses use social media to gain exposure. Other top reasons include increasing website traffic, leads, fans, and sales.<\/p>\n<p>In an effort to raise their profile and reach more potential customers, most businesses are looking to increase their Instagram or Facebook followers.<\/p>\n<p>Follow these steps to grow your Facebook and Instagram business pages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#1_Customize_your_profile\" >1. Customize your profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#2_Draw_a_Plan\" >2. Draw a Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#3_Set_your_target_market\" >3. Set your target market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#4_Develop_great_content\" >4. Develop great content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#5_Ask_for_likes_on_your_page\" >5. Ask for likes on your page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#6_Be_consistent\" >6. Be consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#7_Make_use_of_hashtag\" >7. Make use of hashtag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#8_Get_a_verification_badge\" >8. Get a verification badge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/09\/07\/how-to-get-more-facebook-and-instagram-fans-for-your-business\/#9_Keep_learning\" >9. Keep learning<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Customize_your_profile\"><\/span>1. Customize your profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>First, a potential follower will likely look at your profile to learn more about you. Make the most of your first impression! Create a compelling company bio that tells your story, introduces you, and encourages potential followers to follow. Include all relevant business information, a high-quality profile photo that represents your brand, and a link to your website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Draw_a_Plan\"><\/span>2. Draw a Plan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>However, the most successful social media pages probably have a comprehensive social media strategy. Assign someone to manage your social media accounts, set goals, create an editorial calendar, establish tone, post type, and frequency guidelines, and ensure that all posts align with your overall business strategy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Set_your_target_market\"><\/span>3. Set your target market<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Knowing your target market will help you attract the right customers. Assemble customer personas for each of your social media channels. Use your ideal customer&#8217;s knowledge to guide your posting times, topics, and schedule.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Develop_great_content\"><\/span>4. Develop great content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To gain more followers, your social media pages need engaging content that keeps them coming back. Focus on producing high-quality content that is fun, interesting, inspiring, and thought-provoking. If you don&#8217;t have time to create all of your own social media content, curate it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Ask_for_likes_on_your_page\"><\/span>5. Ask for likes on your page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If someone likes your Facebook page, they are automatically followed unless they unfollow it. As long as your Facebook page has less than 100,000 fans, you can invite people to like it. This is a great way to gain new followers who are already interested in what you have to say. You can also run a paid &#8220;like campaign&#8221; on Facebook to quickly gain followers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Be_consistent\"><\/span>6. Be consistent<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your followers should feel at ease visiting your Facebook or Instagram page. Maintain a consistent brand voice to make visitors feel welcome and let them know what to expect if they follow your brand.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Make_use_of_hashtag\"><\/span>7. Make use of hashtag<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With hashtags, you can reach a larger audience and gain new followers because when someone searches for or clicks on a hashtag, they&#8217;ll see all the posts tagged with that hashtag. Instagram posts with 5-6 or 11 or more hashtags get the most engagement. On Facebook, use one or two hashtags per post.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Get_a_verification_badge\"><\/span>8. Get a verification badge<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook and Instagram both offer verification badges that show a business has been authenticated. This is easier than getting Instagram&#8217;s blue dot, but it&#8217;s worth a shot\u2014a verification badge gives your social media page instant credibility and encourages visitors to become followers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_Keep_learning\"><\/span>9. Keep learning<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your social media pages should be constantly improved. Monitor engagements and interactions on your pages to see what works best in terms of frequency, timing, and content. Determine what content works best with your followers and provide more of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the 2020 Social Media Marketing Industry Report, 94% of businesses use Facebook and 76% use Instagram. 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