{"id":6908,"date":"2024-06-20T18:29:46","date_gmt":"2024-06-20T18:29:46","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6908"},"modified":"2024-06-20T18:29:46","modified_gmt":"2024-06-20T18:29:46","slug":"how-to-set-up-google-tag-manager-on-a-wix-site","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/","title":{"rendered":"How to set up Google Tag Manager on a Wix site"},"content":{"rendered":"<p>Setting up Google Tag Manager (GTM) on a Wix site can be a bit more challenging than on other platforms, but it&#8217;s still a great way to manage your website&#8217;s tags and track your online activities. In this comprehensive guide, we&#8217;ll walk you through the process of setting up Google Tag Manager on a Wix site.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Prerequisites\" >Prerequisites.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_1_Prepare_Your_Wix_Site\" >\u00a01. Prepare Your Wix Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_2_Create_a_New_Container_in_Google_Tag_Manager\" >\u00a02. Create a New Container in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_3_Get_Your_GTM_Container_ID\" >\u00a03. Get Your GTM Container ID<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_4_Add_the_GTM_Tracking_Code_to_Your_Wix_Site\" >\u00a04. Add the GTM Tracking Code to Your Wix Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_5_Verify_Your_GTM_Installation\" >\u00a05. Verify Your GTM Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#_6_Configure_Your_GTM_Tags\" >\u00a06. Configure Your GTM Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Tips_and_Tricks\" >Tips and Tricks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/#Troubleshooting_Tips\" >Troubleshooting Tips:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>\u00a0You have a Google Analytics account.<\/li>\n<li>\u00a0You have a Google Tag Manager account.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_1_Prepare_Your_Wix_Site\"><\/span>\u00a01. Prepare Your Wix Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before setting up GTM, make sure your Wix site is configured to allow third-party scripts. To do this:<\/p>\n<ol>\n<li>Log in to your Wix account and go to the &#8220;Settings&#8221; icon () in the top navigation menu.<\/li>\n<li>. Click on &#8220;Site Settings&#8221; and then scroll down to the &#8220;Advanced&#8221; section.<\/li>\n<li>\u00a0Look for the &#8220;Third-Party Scripts&#8221; option and toggle it to &#8220;On&#8221;.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_2_Create_a_New_Container_in_Google_Tag_Manager\"><\/span>\u00a02. Create a New Container in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In GTM, a container is a virtual representation of your website. To create a new container:<\/p>\n<ol>\n<li>Log in to your Google Tag Manager account.<\/li>\n<li>Click on &#8220;Admin&#8221; in the top navigation menu.<\/li>\n<li>\u00a0Click on &#8220;Create Container&#8221; and select &#8220;Web&#8221; as the container type.<\/li>\n<li>Enter your website&#8217;s URL and choose a container name (e.g., &#8220;Wix Site&#8221;).<\/li>\n<li>Click &#8220;Create&#8221; to create the container.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_3_Get_Your_GTM_Container_ID\"><\/span>\u00a03. Get Your GTM Container ID<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your container is created, you&#8217;ll need to get the container ID. To do this:<\/p>\n<ol>\n<li>Go back to your GTM account and click on the container you just created.<\/li>\n<li>Click on the three vertical dots next to the container name and select &#8220;Copy&#8221; &gt; &#8220;Copy Container ID&#8221;.<\/li>\n<li>Note down the container ID; you&#8217;ll need it later.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_4_Add_the_GTM_Tracking_Code_to_Your_Wix_Site\"><\/span>\u00a04. Add the GTM Tracking Code to Your Wix Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To add the GTM tracking code to your Wix site:<\/p>\n<ol>\n<li>Go back to your Wix dashboard and click on &#8220;Settings&#8221; ().<\/li>\n<li>\u00a0Click on &#8220;Site Settings&#8221; and then scroll down to the &#8220;Advanced&#8221; section.<\/li>\n<li>\u00a0Look for the &#8220;Head&#8221; section and click on the &#8220;+&#8221; icon to add a new head tag.<\/li>\n<li>Paste the following code into the head tag:<br \/>\n&#8220;`html<br \/>\n&lt;!&#8211; Google Tag Manager &#8211;&gt;<br \/>\n&lt;script&gt;(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({&#8216;gtm.start&#8217;:<br \/>\nnew Date().getTime(),event:&#8217;gtm.js&#8217;});var f=w[d];w[d]=w[d]||[];w[d].push({&#8216;gtm.start&#8217;:<br \/>\nnew Date().getTime(),event:&#8217;gtm.load&#8217;});s.appendChild(w[l]);})(window,document,&#8217;script&#8217;,&#8217;dataLayer&#8217;,&#8217;GTM-&lt;container-id&gt;&#8217;);&lt;\/script&gt;<br \/>\n&#8220;`<br \/>\nReplace `&lt;container-id&gt;` with the container ID you copied earlier.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_5_Verify_Your_GTM_Installation\"><\/span>\u00a05. Verify Your GTM Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To verify that GTM is installed correctly:<\/p>\n<ol>\n<li>\u00a0Go back to your GTM account and click on the container you created.<\/li>\n<li>Click on the three vertical dots next to the container name and select &#8220;Verify&#8221;.<\/li>\n<li>\u00a0Follow the instructions to verify your installation by clicking on a verification link or uploading a small HTML file.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_6_Configure_Your_GTM_Tags\"><\/span>\u00a06. Configure Your GTM Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that GTM is installed, you can start creating tags to track various events on your website. Here are some common tags you might want to set up:<\/p>\n<ul>\n<li>Page View: Track page views by creating a page view tag in GTM.<\/li>\n<li>Event: Track button clicks, form submissions, or other custom events by creating an event tag in GTM.<\/li>\n<li>Google Analytics: Connect your Google Analytics account to GTM by creating an analytics tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tips_and_Tricks\"><\/span>Tips and Tricks:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Make sure to use the correct container ID in your GTM tracking code.<\/li>\n<li>\u00a0Use Wix&#8217;s built-in page view tag or create a custom tag using their API if needed.<\/li>\n<li>\u00a0Use GTM&#8217;s built-in triggers (e.g., page view, scroll) or create custom triggers using JavaScript.<\/li>\n<li>\u00a0Use GTM&#8217;s built-in variables (e.g., {{Page Path}}) or create custom variables using JavaScript.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Troubleshooting_Tips\"><\/span>Troubleshooting Tips:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u00a0Check your browser console for any errors related to GTM installation or execution.<\/li>\n<li>Verify that your GTM tracking code is loaded correctly by checking the source code of your Wix site.<\/li>\n<li>Check that your tags are firing correctly by using GTM&#8217;s debug mode or testing tools.<\/li>\n<\/ul>\n<p>By following these steps, you should be able to successfully set up Google Tag Manager on your Wix site. Remember to verify your installation, configure your tags, and troubleshoot any issues that may arise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setting up Google Tag Manager (GTM) on a Wix site can be a bit more challenging than on other platforms, but it&#8217;s still a great&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6908","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up Google Tag Manager on a Wix site - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/20\/how-to-set-up-google-tag-manager-on-a-wix-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up Google Tag Manager on a Wix site - Lite14 Tools &amp; 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