{"id":6785,"date":"2024-06-18T18:42:29","date_gmt":"2024-06-18T18:42:29","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6785"},"modified":"2024-06-18T18:48:05","modified_gmt":"2024-06-18T18:48:05","slug":"how-to-track-phone-number-clicks-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/","title":{"rendered":"How to Track Phone Number Clicks with Google Tag Manager"},"content":{"rendered":"<p>Tracking phone number clicks with Google Tag Manager (GTM) can be a powerful way to measure the effectiveness of your marketing campaigns and understand how users interact with your website. In this comprehensive guide, we&#8217;ll walk you through the step-by-step process of setting up phone number tracking with GTM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#Prerequisites\" >Prerequisites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_1_Create_a_new_tag_in_GTM\" >\u00a01. Create a new tag in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_2_Configure_the_trigger\" >\u00a02. Configure the trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_3_Configure_the_variable\" >\u00a03. Configure the variable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_4_Create_a_trigger_for_the_variable\" >\u00a04. Create a trigger for the variable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_5_Create_a_Google_Analytics_event\" >\u00a05. Create a Google Analytics event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_6_Deploy_and_test\" >\u00a06. Deploy and test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/18\/how-to-track-phone-number-clicks-with-google-tag-manager\/#_7_Verify_tracking\" >\u00a07. Verify tracking<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we dive into the setup process, make sure you have:<\/p>\n<ol>\n<li>A Google Tag Manager account set up and activated on your website.<\/li>\n<li>A Google Analytics account linked to your GTM account.<\/li>\n<li>A phone number that you want to track clicks on.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_1_Create_a_new_tag_in_GTM\"><\/span>\u00a01. Create a new tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>1. Log in to your GTM account and navigate to the &#8220;Tags&#8221; page.<\/li>\n<li>Click on the &#8220;New&#8221; button to create a new tag.<\/li>\n<li>\u00a0Select &#8220;Universal Analytics&#8221; as the tag type.<\/li>\n<li>Name your tag (e.g., &#8220;Phone Number Click Tracking&#8221;).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_2_Configure_the_trigger\"><\/span>\u00a02. Configure the trigger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. In the trigger section, select &#8220;Custom Event&#8221; as the trigger type.<br \/>\n2. Set the trigger name (e.g., &#8220;Phone Number Clicked&#8221;).<br \/>\n3. In the &#8220;Configure Trigger&#8221; section, select &#8220;Click&#8221; as the event type.<br \/>\n4. In the &#8220;Trigger details&#8221; section, enter the following:<\/p>\n<ul>\n<li>Event category: Enter a category name (e.g., &#8220;Phone Number&#8221;).<br \/>\nEvent action: Enter an action name (e.g., &#8220;Clicked&#8221;).<br \/>\nEvent label: Enter a label name (e.g., &#8220;Phone Number Link&#8221;)<\/li>\n<\/ul>\n<p>5. Click &#8220;Save&#8221; to save the trigger configuration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Configure_the_variable\"><\/span>\u00a03. Configure the variable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. In the variable section, create a new variable by clicking on the &#8220;New&#8221; button.<br \/>\n2. Select &#8220;URL&#8221; as the variable type.<br \/>\n3. Name your variable (e.g., &#8220;PhoneNumberLink&#8221;).<br \/>\n4. In the &#8220;Configure Variable&#8221; section, enter the following:<\/p>\n<ul>\n<li>Variable type: URL<br \/>\nValue: The URL of the phone number link on your website (e.g., `tel:1234567890`)<\/li>\n<\/ul>\n<p>5. Click &#8220;Save&#8221; to save the variable configuration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_4_Create_a_trigger_for_the_variable\"><\/span>\u00a04. Create a trigger for the variable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. Create a new trigger by clicking on the &#8220;New&#8221; button in the trigger section.<br \/>\n2. Select &#8220;Custom Event&#8221; as the trigger type.<br \/>\n3. Set the trigger name (e.g., &#8220;PhoneNumberLinkClicked&#8221;).<br \/>\n4. In the &#8220;Configure Trigger&#8221; section, select &#8220;Click&#8221; as the event type.<br \/>\n5. In the &#8220;Trigger details&#8221; section, enter the following:<\/p>\n<ul>\n<li>Event category: Same as in Step 2<br \/>\nEvent action: Same as in Step 2<br \/>\nEvent label: Same as in Step 2<br \/>\nFilter: Add a filter to include only clicks on the phone number link:<br \/>\n+ Click on the &#8220;+&#8221; icon next to &#8220;Filter&#8221;<br \/>\n+ Select &#8220;Matches regex&#8221;<br \/>\n+ Enter `{{PhoneNumberLink}}` as the pattern<\/li>\n<\/ul>\n<p>6. Click &#8220;Save&#8221; to save the trigger configuration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_5_Create_a_Google_Analytics_event\"><\/span>\u00a05. Create a Google Analytics event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. In your Google Analytics account, navigate to the &#8220;Behavior&#8221; tab.<br \/>\n2. Click on &#8220;Events&#8221; and then click on &#8220;+ New Event&#8221;.<br \/>\n3. Fill in the event details:<\/p>\n<ul>\n<li>Event Category: Same as in Step 2<br \/>\nEvent Action: Same as in Step 2<br \/>\nEvent Label: Same as in Step 2<\/li>\n<\/ul>\n<p>4. Click &#8220;Create&#8221; to create the event.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_6_Deploy_and_test\"><\/span>\u00a06. Deploy and test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. Deploy your GTM container by clicking on the &#8220;Publish&#8221; button.<br \/>\n2. Test your setup by clicking on the phone number link on your website while monitoring your Google Analytics events.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_7_Verify_tracking\"><\/span>\u00a07. Verify tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. Go to your Google Analytics account and navigate to the &#8220;Behavior&#8221; tab.<br \/>\n2. Click on &#8220;Events&#8221; and then click on &#8220;+ New Event&#8221;.<br \/>\n3. Filter by event category, action, and label to verify that your events are being tracked correctly.<\/p>\n<p>Tips and Variations<\/p>\n<ul>\n<li>To track multiple phone numbers, repeat Steps 1-6 for each phone number and use a different variable for each one.<\/li>\n<li>\u00a0To track clicks on specific pages or sections of your website, add additional filters to your triggers or variables.<\/li>\n<li>\u00a0To track clicks from specific referral sources (e.g., email campaigns), add additional filters based on URL or custom dimensions in your triggers or variables.<\/li>\n<\/ul>\n<p>By following these steps, you&#8217;ve successfully set up phone number click tracking with Google Tag Manager! This will allow you to measure how users interact with your website&#8217;s phone number links and gain valuable insights into their behavior.Remember to regularly monitor your Google Analytics events to ensure that your setup is working correctly and make adjustments as needed to optimize your tracking setup for future campaigns.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking phone number clicks with Google Tag Manager (GTM) can be a powerful way to measure the effectiveness of your marketing campaigns and understand how&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6785","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Phone Number Clicks with Google Tag Manager - Lite14 Tools &amp; 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