{"id":666,"date":"2021-08-24T07:26:19","date_gmt":"2021-08-24T07:26:19","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=666"},"modified":"2022-06-17T04:49:53","modified_gmt":"2022-06-17T04:49:53","slug":"4-ways-to-automate-your-email-marketing-for-better-communication","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/08\/24\/4-ways-to-automate-your-email-marketing-for-better-communication\/","title":{"rendered":"4 ways to automate your email marketing"},"content":{"rendered":"\r\n

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There’s a reason why email marketing is one of the most valuable platforms in a digital marketer’s tool kit. It just works.<\/p>\r\n\r\n\r\n\r\n

In 2019, there were 3.9 billion people using email globally. Experts predict this number will rise to 4.3 billion by 2023, roughly half of the world’s population. That kind of potential reach is pretty tough to beat.<\/p>\r\n\r\n\r\n\r\n

Email audiences are also more engaged than other digital media platforms. The average email open rate is 21 percent , and the average open rate for a welcome email is 82 percent . Last but certainly not least, there’s the ROI. For every dollar you spend on email marketing, you can expect an average return of $42.<\/p>\r\n\r\n\r\n\r\n

In short, if you’re not leveraging email in your digital marketing strategy, you could be missing out on a massive growth opportunity for your business.<\/p>\r\n\r\n\r\n\r\n

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