{"id":6610,"date":"2024-06-13T23:35:07","date_gmt":"2024-06-13T23:35:07","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6610"},"modified":"2024-06-13T23:35:07","modified_gmt":"2024-06-13T23:35:07","slug":"how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/","title":{"rendered":"How to Set up Custom tags for Proprietary Platforms in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-nzwjw-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-nzwjw-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-41\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2b5eaba8-5f60-43db-b94e-c5042b37ee0a\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Setting up custom tags for proprietary platforms in Google Tag Manager (GTM) allows you to extend GTM&#8217;s functionality and integrate with services not natively supported. This involves creating custom HTML tags or custom templates to send data to your proprietary platform. Here\u2019s a comprehensive guide to help you set up custom tags in GTM.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#_1_Understanding_Your_Proprietary_Platforms_Requirements\" >\u00a01. Understanding Your Proprietary Platform&#8217;s Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#_2_Create_a_Custom_HTML_Tag\" >\u00a02. Create a Custom HTML Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#_3_Create_Custom_Templates_Optional\" >\u00a03. Create Custom Templates (Optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#_4_Test_and_Debug\" >\u00a04. Test and Debug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#_5_Publish_Changes\" >\u00a05. Publish Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/#Example_Scenario\" >Example Scenario<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Understanding_Your_Proprietary_Platforms_Requirements\"><\/span>\u00a01. Understanding Your Proprietary Platform&#8217;s Requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>API Documentation<\/strong>:\n<ul>\n<li>Review the API documentation of your proprietary platform to understand how data needs to be formatted and sent. Note any specific parameters, endpoints, and authentication methods required.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Data Points<\/strong>:\n<ul>\n<li>Identify the data points you need to send from your website to the proprietary platform. These could include user interactions, form submissions, page views, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_2_Create_a_Custom_HTML_Tag\"><\/span>\u00a02. Create a Custom HTML Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Log into GTM<\/strong>:\n<ul>\n<li>Access your Google Tag Manager account at <a href=\"https:\/\/tagmanager.google.com\" target=\"_new\" rel=\"noreferrer noopener\">tagmanager.google.com<\/a> and select the appropriate container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add a New Tag<\/strong>:\n<ul>\n<li>Click on <strong>Tags<\/strong> in the left-hand menu.<\/li>\n<li>Click on <strong>New<\/strong> to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Tag Type<\/strong>:\n<ul>\n<li>Name your tag (e.g., &#8220;Custom Proprietary Platform Tag&#8221;).<\/li>\n<li>Click on <strong>Tag Configuration<\/strong> and select <strong>Custom HTML<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Write Custom HTML<\/strong>:\n<ul>\n<li>In the Custom HTML field, write the JavaScript code that sends data to your proprietary platform. Use the API endpoint and parameters identified earlier.<\/li>\n<li><code class=\"!whitespace-pre hljs language-html\"><\/code>Replace the placeholder values with actual data points and API details from your proprietar platform.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>5. Add Trigger<\/strong>:<\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Click on <strong>Triggering<\/strong> and choose an appropriate trigger that determines when the custom tag should fire (e.g., Page View, Click, Form Submission).<\/li>\n<li>Create a new trigger if necessary.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Tag<\/strong>:\n<ul>\n<li>Click <strong>Save<\/strong> to save your custom tag.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_3_Create_Custom_Templates_Optional\"><\/span>\u00a03. Create Custom Templates (Optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Use Custom Templates for Reusability<\/strong>:\n<ul>\n<li>Custom templates provide a more user-friendly way to manage and reuse custom tags. They allow you to define the tag configuration using fields and settings that can be easily adjusted without editing code directly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Tag Template<\/strong>:\n<ul>\n<li>In GTM, click on <strong>Templates<\/strong> in the left-hand menu.<\/li>\n<li>Under <strong>Tag Templates<\/strong>, click on <strong>New<\/strong> and then <strong>Start Building<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Define Fields and Permissions<\/strong>:\n<ul>\n<li>Add fields for all the configurable parameters (e.g., API endpoint, data points).<\/li>\n<li>Define permissions to specify what the template can do (e.g., send HTTP requests).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Write Template Code<\/strong>:\n<ul>\n<li>Use the <strong>Code<\/strong> tab to write the JavaScript that will execute the tag. Utilize the fields you defined for dynamic configuration.<\/li>\n<li><code class=\"!whitespace-pre hljs language-javascript\"><br \/>\n<\/code><\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Template<\/strong>:\n<ul>\n<li>Click <strong>Save<\/strong> to save the custom template.<\/li>\n<li>Now, you can use this template to create new tags with a user-friendly interface.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_4_Test_and_Debug\"><\/span>\u00a04. Test and Debug<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Preview Mode<\/strong>:\n<ul>\n<li>Click on <strong>Preview<\/strong> in the top right corner of the GTM interface to enter preview mode. This allows you to test your tags without publishing changes.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Check Tag Firing<\/strong>:\n<ul>\n<li>Navigate to your website and trigger the conditions for your custom tag. Use the GTM debug panel to verify that the tag fires correctly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspect Network Requests<\/strong>:\n<ul>\n<li>Use browser developer tools (usually found under the Network tab) to inspect the outgoing HTTP requests. Ensure the data is being sent correctly to the proprietary platform.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Log and Troubleshoot<\/strong>:\n<ul>\n<li>Add console logs in your custom HTML or template code to help with debugging. Check the browser console for any errors or messages indicating success or failure.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_5_Publish_Changes\"><\/span>\u00a05. Publish Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Review Changes<\/strong>:\n<ul>\n<li>Once testing is successful, exit preview mode and review the changes in the GTM workspace.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Publish Container<\/strong>:\n<ul>\n<li>Click <strong>Submit<\/strong> to publish the changes to your GTM container. Provide a descriptive version name and summary of changes for reference.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Example_Scenario\"><\/span>Example Scenario<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Scenario<\/strong>: A proprietary CRM platform requires tracking user interactions on a website.<\/p>\n<ol>\n<li><strong>Identify Data Points<\/strong>:\n<ul>\n<li>Identify key interactions to track, such as form submissions and button clicks.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create Custom HTML Tag<\/strong>:\n<ul>\n<li>Write a custom HTML tag to send interaction data to the CRM\u2019s API endpoint.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test and Debug<\/strong>:\n<ul>\n<li>Use GTM\u2019s preview mode to ensure the tag fires correctly when the button is clicked.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Publish<\/strong>:\n<ul>\n<li>Once confirmed, publish the container to make the changes live.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Implementing custom tags for proprietary platforms in Google Tag Manager involves creating custom HTML tags or custom templates to handle the specific data collection and transmission needs. By understanding your platform\u2019s API requirements, configuring GTM properly, and thoroughly testing your implementation, you can successfully integrate proprietary tracking solutions into your GTM setup. This approach enhances the flexibility and power of your tag management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Setting up custom tags for proprietary platforms in Google Tag Manager (GTM) allows you to extend GTM&#8217;s functionality and integrate with services not natively supported&#8230;.<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6610","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set up Custom tags for Proprietary Platforms in Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/13\/how-to-set-up-custom-tags-for-proprietary-platforms-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set up Custom tags for Proprietary Platforms in Google Tag Manager - Lite14 Tools &amp; 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