{"id":6603,"date":"2024-06-12T19:59:58","date_gmt":"2024-06-12T19:59:58","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6603"},"modified":"2024-06-17T15:17:13","modified_gmt":"2024-06-17T15:17:13","slug":"how-to-track-custom-user-interactions-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/","title":{"rendered":"How to Track Custom User Interactions with Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-hmhjs-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-hmhjs-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2fba259e-418f-4580-a49f-8cb8e514766c\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Tracking custom user interactions with Google Tag Manager (GTM) is a powerful way to gain insights into user behavior on your website. By setting up custom tracking, you can measure specific actions users take, such as button clicks, form submissions, video plays, or scrolling behavior. This comprehensive guide will walk you through the process of setting up custom tracking in GTM, from identifying interactions to analyzing the data collected.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#1_Identify_Interactions_to_Track\" >1. Identify Interactions to Track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#2_Set_Up_Tags_in_Google_Tag_Manager\" >2. Set Up Tags in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#3_Define_Triggers_for_Custom_Interactions\" >3. Define Triggers for Custom Interactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#4_Test_Your_Tracking_Setup\" >4. Test Your Tracking Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#5_Publish_Your_Tracking_Setup\" >5. Publish Your Tracking Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#6_Monitor_and_Analyze_Data\" >6. Monitor and Analyze Data<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Identify_Interactions_to_Track\"><\/span>1. Identify Interactions to Track<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before setting up custom tracking in GTM, it&#8217;s essential to identify the interactions you want to track on your website. Consider the goals of your website and the actions users can take to achieve those goals. Common interactions to track include:<\/p>\n<ul>\n<li>Button clicks: Tracking clicks on specific buttons, such as &#8220;Add to Cart&#8221; or &#8220;Sign Up.&#8221;<\/li>\n<li>Form submissions: Tracking when users submit a form, such as a contact form or a registration form.<\/li>\n<li>Video plays: Tracking when users start playing a video embedded on your website.<\/li>\n<li>Scroll depth: Tracking how far users scroll down a page to gauge engagement.<\/li>\n<\/ul>\n<p>By identifying these interactions, you can better understand user behavior and optimize your website for improved user experience and conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Set_Up_Tags_in_Google_Tag_Manager\"><\/span>2. Set Up Tags in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you&#8217;ve identified the interactions you want to track, the next step is to set up tags in Google Tag Manager. Tags are snippets of code that send data to third-party tools, such as Google Analytics or Facebook Pixel. Here&#8217;s how to set up tags for custom tracking:<\/p>\n<ul>\n<li><strong>Create a New Tag:<\/strong> In Google Tag Manager, navigate to the &#8220;Tags&#8221; section and click &#8220;New.&#8221; Choose a tag template based on the tool you&#8217;re using for tracking, such as Google Analytics, Facebook Pixel, or any other custom HTML tag.<\/li>\n<li><strong>Configure Tag Settings: <\/strong>Configure the tag settings according to the type of interaction you&#8217;re tracking. For example, if you&#8217;re tracking button clicks, specify the event category, action, label, and value (if applicable) for the tag.<\/li>\n<li><strong>Choose Trigger: <\/strong>After configuring the tag settings, choose a trigger that determines when the tag should fire. Triggers can be based on various criteria, such as clicks, form submissions, page views, or custom JavaScript events.<\/li>\n<li><strong>Save the Tag: <\/strong>Once you&#8217;ve configured the tag and associated trigger, save it in Google Tag Manager. Repeat this process for each interaction you want to track on your website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Define_Triggers_for_Custom_Interactions\"><\/span>3. Define Triggers for Custom Interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Triggers are what tell Google Tag Manager when to fire a particular tag. They determine the conditions under which a tag should be activated. Here are some common triggers for tracking custom interactions:<\/p>\n<ul>\n<li>Click triggers: Fire when a user clicks on a specific element, such as a button or link.<\/li>\n<li>Form submission triggers: Fire when a user submits a form on your website.<\/li>\n<li>JavaScript triggers: Fire based on custom JavaScript events you&#8217;ve defined on your website.<\/li>\n<li>Pageview triggers: Fire when a user loads a specific page or set of pages on your website.<\/li>\n<\/ul>\n<p>By defining triggers for your custom interactions, you ensure that tags are only fired when the specified conditions are met, reducing unnecessary data collection and improving the accuracy of your tracking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Test_Your_Tracking_Setup\"><\/span>4. Test Your Tracking Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before deploying your tracking setup to your live website, it&#8217;s essential to test it thoroughly in Google Tag Manager&#8217;s preview mode. This allows you to see how your tags fire in real-time and verify that they&#8217;re collecting the data you expect. Here&#8217;s how to test your tracking setup:<\/p>\n<ul>\n<li><strong>Enter Preview Mode: <\/strong>In Google Tag Manager, click the &#8220;Preview&#8221; button to enter preview mode. This generates a unique preview link that you&#8217;ll use to test your tracking setup.<\/li>\n<li><strong>Visit Your Website: <\/strong>Navigate to your website using the preview link generated by Google Tag Manager. This will activate the preview mode, allowing you to see how your tags fire as you interact with your website.<\/li>\n<li><strong>Test Interactions: <\/strong>Interact with your website as a user would, performing the actions you&#8217;ve set up to track. Verify that tags fire correctly and that the data is being collected accurately in your tracking tool, such as Google Analytics.<\/li>\n<li><strong>Debug and Troubleshoot: <\/strong>If you encounter any issues during testing, use Google Tag Manager&#8217;s built-in debugging tools to identify and resolve them. This may involve checking tag configurations, trigger settings, or looking for errors in the console.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Publish_Your_Tracking_Setup\"><\/span>5. Publish Your Tracking Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve tested your tracking setup and verified that everything is working correctly, you can publish your changes in Google Tag Manager to make them live on your website. Publishing your tracking setup ensures that data is being collected continuously and accurately for analysis.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Monitor_and_Analyze_Data\"><\/span>6. Monitor and Analyze Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>With your custom tracking setup live on your website, it&#8217;s time to start monitoring and analyzing the data collected. Use tools like Google Analytics to gain insights into user behavior, such as which interactions are most common, where users are dropping off in the conversion funnel, and which pages are performing best.<\/li>\n<li>By regularly monitoring and analyzing data, you can identify areas for improvement on your website, optimize user experience, and ultimately drive more conversions and revenue.<\/li>\n<\/ul>\n<p>Tracking custom user interactions with Google Tag Manager allows you to gain valuable insights into user behavior on your website. By identifying key interactions, setting up tags and triggers, testing your tracking setup, and analyzing the data collected, you can optimize your website for improved user experience and conversions. Follow the steps outlined in this guide to set up custom tracking in Google Tag Manager and start unlocking valuable insights into your website&#8217;s performance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking custom user interactions with Google Tag Manager (GTM) is a powerful way to gain insights into user behavior on your website. By setting up&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6603","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Tracking custom user interactions with Google Tag Manager (GTM) is a powerful way to gain insights into user behavior on your website. By setting up...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T19:59:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T15:17:13+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to Track Custom User Interactions with Google Tag Manager\",\"datePublished\":\"2024-06-12T19:59:58+00:00\",\"dateModified\":\"2024-06-17T15:17:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\",\"name\":\"How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-06-12T19:59:58+00:00\",\"dateModified\":\"2024-06-17T15:17:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Track Custom User Interactions with Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog","og_description":"Tracking custom user interactions with Google Tag Manager (GTM) is a powerful way to gain insights into user behavior on your website. By setting up...","og_url":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-06-12T19:59:58+00:00","article_modified_time":"2024-06-17T15:17:13+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to Track Custom User Interactions with Google Tag Manager","datePublished":"2024-06-12T19:59:58+00:00","dateModified":"2024-06-17T15:17:13+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/"},"wordCount":922,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/","url":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/","name":"How to Track Custom User Interactions with Google Tag Manager - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-06-12T19:59:58+00:00","dateModified":"2024-06-17T15:17:13+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/06\/12\/how-to-track-custom-user-interactions-with-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Track Custom User Interactions with Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=6603"}],"version-history":[{"count":4,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6603\/revisions"}],"predecessor-version":[{"id":6758,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6603\/revisions\/6758"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=6603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=6603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=6603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}