{"id":6587,"date":"2024-06-11T18:02:54","date_gmt":"2024-06-11T18:02:54","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6587"},"modified":"2024-06-11T18:02:54","modified_gmt":"2024-06-11T18:02:54","slug":"how-to-create-custom-event-triggers-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/","title":{"rendered":"How to Create Custom Event Triggers in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-zeyth-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-zeyth-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-15\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"0815e5f5-c6f9-4239-b752-fd98d38c5495\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-yvjvm-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-yvjvm-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b17c60c7-64b6-47a2-bf3d-c5b80fa28964\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Creating custom event triggers in Google Tag Manager (GTM) empowers website owners and marketers to track specific user interactions and behaviors effectively. These triggers serve as the catalysts for firing tags, enabling the collection of valuable data for analytics and optimization purposes. Here&#8217;s a detailed walkthrough on how to craft custom event triggers within the GTM interface.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#1_Understanding_Custom_Event_Triggers\" >1. Understanding Custom Event Triggers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#2_Accessing_Google_Tag_Manager\" >2. Accessing Google Tag Manager:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#3_Navigating_to_Triggers\" >3. Navigating to Triggers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#4_Creating_a_New_Trigger\" >4. Creating a New Trigger:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#5_Configuring_Trigger_Settings\" >5. Configuring Trigger Settings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#6_Defining_Trigger_Conditions\" >6. Defining Trigger Conditions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#7_Testing_the_Trigger\" >7. Testing the Trigger:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#8_Saving_the_Trigger\" >8. Saving the Trigger:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#9_Publishing_Changes\" >9. Publishing Changes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#10_Monitoring_Event_Data\" >10. Monitoring Event Data:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Understanding_Custom_Event_Triggers\"><\/span>1. Understanding Custom Event Triggers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Custom event triggers in GTM are conditions that determine when a tag should be fired based on user interactions or behaviors on a website. These triggers are highly customizable, allowing you to track a wide range of events, such as clicks on specific elements, form submissions, video views, scroll depth, and more.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Accessing_Google_Tag_Manager\"><\/span>2. Accessing Google Tag Manager:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>To begin creating custom event triggers, log in to your Google Tag Manager account. Upon logging in, you&#8217;ll be presented with a dashboard that provides access to your containers, tags, triggers, and other configuration settings.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Navigating_to_Triggers\"><\/span>3. Navigating to Triggers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>In the GTM interface, navigate to the &#8220;Triggers&#8221; section from the sidebar menu. Here, you&#8217;ll find a list of existing triggers if any, along with options to create new triggers.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Creating_a_New_Trigger\"><\/span>4. Creating a New Trigger:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Click on the &#8220;New&#8221; button to initiate the creation of a new trigger. You&#8217;ll be prompted to select the type of trigger you want to create. GTM offers various trigger types, including Click, Form Submission, Page View, Custom Event, JavaScript Error, and more. Choose the appropriate trigger type based on the event you wish to track.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Configuring_Trigger_Settings\"><\/span>5. Configuring Trigger Settings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve selected the trigger type, you&#8217;ll need to configure its settings according to your tracking requirements. For example, if you&#8217;re creating a Click trigger to track clicks on a specific button, you&#8217;ll specify the conditions that trigger the tag firing. This may include the CSS selector of the button, click classes, or other attributes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Defining_Trigger_Conditions\"><\/span>6. Defining Trigger Conditions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>In the trigger configuration window, define the trigger conditions that must be met for the tag to fire. This involves setting up rules based on variables such as page URLs, element IDs, classes, or other attributes relevant to the event you&#8217;re tracking. GTM provides a user-friendly interface for setting up these conditions using logical operators and variables.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Testing_the_Trigger\"><\/span>7. Testing the Trigger:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Before saving the trigger, it&#8217;s essential to test its functionality to ensure it works as expected. GTM offers a built-in preview mode that allows you to test triggers, tags, and variables in a staging environment before publishing them live on your website. Activate the preview mode, perform the action that should trigger the event, and verify that the trigger fires correctly.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Saving_the_Trigger\"><\/span>8. Saving the Trigger:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;re satisfied with the trigger configuration and testing results, save the trigger. Give it a descriptive name that reflects its purpose for easy identification. Saving the trigger adds it to your list of existing triggers within GTM.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Publishing_Changes\"><\/span>9. Publishing Changes:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>After creating and saving the trigger, it&#8217;s time to publish your changes to make them live on your website. GTM provides a versioning system that allows you to preview changes, compare versions, and publish updates seamlessly. Ensure that you&#8217;ve thoroughly tested the trigger in preview mode before publishing to avoid any unintended consequences on your live website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Monitoring_Event_Data\"><\/span>10. Monitoring Event Data:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once the trigger is live and firing tags accordingly, you can monitor the event data collected through your analytics platform, such as Google Analytics. Analyze the data to gain insights into user behavior, engagement, and interactions on your website. This information can be invaluable for optimizing your website, improving user experience, and achieving your business goals.<\/li>\n<\/ul>\n<p>Custom event triggers in Google Tag Manager offer a powerful mechanism for tracking and analyzing user interactions on your website. By creating and configuring triggers tailored to your specific tracking needs, you can gain valuable insights into user behavior, optimize website performance, and enhance your overall digital marketing strategy. Follow the step-by-step guide outlined above to create custom event triggers effectively and make the most out of your GTM implementation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating custom event triggers in Google Tag Manager (GTM) empowers website owners and marketers to track specific user interactions and behaviors effectively. These triggers serve&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Creating custom event triggers in Google Tag Manager (GTM) empowers website owners and marketers to track specific user interactions and behaviors effectively. These triggers serve...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-11T18:02:54+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to Create Custom Event Triggers in Google Tag Manager\",\"datePublished\":\"2024-06-11T18:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\",\"name\":\"How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-06-11T18:02:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create Custom Event Triggers in Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog","og_description":"Creating custom event triggers in Google Tag Manager (GTM) empowers website owners and marketers to track specific user interactions and behaviors effectively. These triggers serve...","og_url":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-06-11T18:02:54+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to Create Custom Event Triggers in Google Tag Manager","datePublished":"2024-06-11T18:02:54+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/"},"wordCount":666,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/","url":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/","name":"How to Create Custom Event Triggers in Google Tag Manager - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-06-11T18:02:54+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/06\/11\/how-to-create-custom-event-triggers-in-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Create Custom Event Triggers in Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"predecessor-version":[{"id":6598,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6587\/revisions\/6598"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}