{"id":6559,"date":"2024-06-10T19:52:41","date_gmt":"2024-06-10T19:52:41","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6559"},"modified":"2024-06-10T19:52:41","modified_gmt":"2024-06-10T19:52:41","slug":"how-to-set-up-conversion-linker-tags-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/","title":{"rendered":"How to Set up Conversion Linker tags in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-nodjn-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-nodjn-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-9\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"821e6f21-8d9b-4fbe-abdd-8fa56da961bb\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Google Tag Manager (GTM) offers a robust solution for managing tags and tracking codes on websites and mobile apps without the need for direct code modifications. One essential tag in GTM&#8217;s arsenal is the Conversion Linker tag, which plays a crucial role in ensuring accurate conversion tracking and attribution across different domains and platforms. In this comprehensive guide, we&#8217;ll delve into the intricacies of setting up Conversion Linker tags in Google Tag Manager, providing step-by-step instructions and insights to help you optimize your tracking implementation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#Understanding_Conversion_Linker_Tags\" >Understanding Conversion Linker Tags<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#Step-by-Step_Guide_to_Setting_Up_Conversion_Linker_Tags\" >Step-by-Step Guide to Setting Up Conversion Linker Tags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#_1_Log_in_to_Google_Tag_Manager\" >\u00a01. Log in to Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#_2_Create_a_New_Tag\" >\u00a02. Create a New Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#_3_Configure_the_Conversion_Linker_Tag\" >\u00a03. Configure the Conversion Linker Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#_4_Set_Up_Triggers\" >\u00a04. Set Up Trigger(s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#_5_Save_and_Publish\" >\u00a05. Save and Publish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#6_Testing_Conversion_Linker_Tag_Implementation\" >6. Testing Conversion Linker Tag Implementation<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_Conversion_Linker_Tags\"><\/span>Understanding Conversion Linker Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Conversion Linker tag serves a fundamental purpose in the realm of digital marketing and analytics: maintaining the continuity of user sessions and preserving ad click information across multiple domains and platforms. When a user clicks on an ad and lands on your website or app, the Conversion Linker tag ensures that crucial information, such as ad click ID and campaign parameters, is preserved throughout the user&#8217;s journey. This continuity is essential for accurately attributing conversions to the appropriate marketing channels and campaigns, ultimately optimizing your marketing efforts and maximizing ROI.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Setting_Up_Conversion_Linker_Tags\"><\/span>Step-by-Step Guide to Setting Up Conversion Linker Tags<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"_1_Log_in_to_Google_Tag_Manager\"><\/span>\u00a01. Log in to Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Access your Google Tag Manager account by navigating to tagmanager.google.com and logging in with your credentials. Once logged in, select the container where you want to set up the Conversion Linker tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_2_Create_a_New_Tag\"><\/span>\u00a02. Create a New Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Click on &#8220;Tags&#8221; in the left sidebar menu of the GTM interface.<\/li>\n<li>Click on the &#8220;New&#8221; button to create a new tag.<\/li>\n<li>Name your tag descriptively to identify its purpose (e.g., &#8220;Conversion Linker&#8221;).<\/li>\n<li>Proceed to the next step to configure the tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_3_Configure_the_Conversion_Linker_Tag\"><\/span>\u00a03. Configure the Conversion Linker Tag<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Under &#8220;Tag Configuration,&#8221; select &#8220;Conversion Linker&#8221; as the tag type from the available options.<\/li>\n<li>Customize the tag settings based on your tracking requirements. Options may include:\n<ul>\n<li>Linker Parameters: Specify additional parameters to include in the URL for enhanced tracking.<\/li>\n<li>Cross-Domain Tracking: Enable linking across subdomains or multiple domains if applicable to your setup.<\/li>\n<li>Cookie Settings: Adjust cookie settings such as cookie domain and expiration period as needed.<\/li>\n<\/ul>\n<\/li>\n<li>Ensure that you configure the tag to fire on relevant user interactions or events by selecting the appropriate trigger(s).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_4_Set_Up_Triggers\"><\/span>\u00a04. Set Up Trigger(s)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Click on &#8220;Triggering&#8221; to select the trigger(s) that will activate the Conversion Linker tag.<\/li>\n<li>Choose from existing triggers available in your GTM container or create new ones tailored to your tracking needs. Common triggers include:\n<ul>\n<li>All Pages: Fires the tag on every page of your website.<\/li>\n<li>Pageview or Event-Based Triggers: Fires the tag based on specific user interactions or events.<\/li>\n<\/ul>\n<\/li>\n<li>Configure trigger conditions to ensure that the Conversion Linker tag fires under the desired circumstances.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_5_Save_and_Publish\"><\/span>\u00a05. Save and Publish<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve configured the Conversion Linker tag and associated trigger(s), click on &#8220;Save&#8221; to save your changes.<\/li>\n<li>After saving, click on &#8220;Submit&#8221; to publish the changes to your GTM container. Provide a version name and description for documentation purposes.<\/li>\n<li>Confirm the publishing action, and your Conversion Linker tag will be live on your website, ready to preserve user sessions and ad click information across domains.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Testing_Conversion_Linker_Tag_Implementation\"><\/span>6. Testing Conversion Linker Tag Implementation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After setting up the Conversion Linker tag in Google Tag Manager, it&#8217;s essential to test its functionality to ensure accurate tracking and attribution. Here&#8217;s how you can test your Conversion Linker tag implementation:<\/p>\n<ul>\n<li><strong>Preview Mode<\/strong>: Enable Preview mode in Google Tag Manager to test your tag configuration in a controlled environment. This allows you to simulate user interactions and verify that the Conversion Linker tag fires as expected.<\/li>\n<li><strong>Debug Console<\/strong>: Utilize GTM&#8217;s debug console to monitor tag firing and troubleshoot any issues that may arise during testing. The debug console provides real-time insights into tag activity and helps identify potential errors or misconfigurations.<\/li>\n<li><strong>Cross-Domain Testing<\/strong>: If you&#8217;ve enabled cross-domain tracking, test the tag&#8217;s behavior across different domains or subdomains to ensure seamless session continuity and accurate attribution of conversions.<\/li>\n<li><strong>Event-Based Testing<\/strong>: If your Conversion Linker tag is triggered by specific user events, such as form submissions or button clicks, perform those actions during testing to verify that the tag fires correctly in response to relevant user interactions.<\/li>\n<\/ul>\n<p>Setting up Conversion Linker tags in Google Tag Manager is a critical step in optimizing your conversion tracking and attribution strategy across different domains and platforms. By following the step-by-step guide outlined above and testing your implementation thoroughly, you can ensure the seamless preservation of user sessions and ad click information, ultimately empowering data-driven decision-making and maximizing the effectiveness of your marketing campaigns. With Conversion Linker tags in place, you&#8217;ll gain deeper insights into user behavior, enhance campaign performance measurement, and unlock the full potential of your digital marketing efforts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager (GTM) offers a robust solution for managing tags and tracking codes on websites and mobile apps without the need for direct code&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6559","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager (GTM) offers a robust solution for managing tags and tracking codes on websites and mobile apps without the need for direct code...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-10T19:52:41+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to Set up Conversion Linker tags in Google Tag Manager\",\"datePublished\":\"2024-06-10T19:52:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\",\"name\":\"How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-06-10T19:52:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set up Conversion Linker tags in Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog","og_description":"Google Tag Manager (GTM) offers a robust solution for managing tags and tracking codes on websites and mobile apps without the need for direct code...","og_url":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-06-10T19:52:41+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to Set up Conversion Linker tags in Google Tag Manager","datePublished":"2024-06-10T19:52:41+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/"},"wordCount":789,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/","url":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/","name":"How to Set up Conversion Linker tags in Google Tag Manager - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-06-10T19:52:41+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/06\/10\/how-to-set-up-conversion-linker-tags-in-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Set up Conversion Linker tags in Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=6559"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6559\/revisions"}],"predecessor-version":[{"id":6580,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6559\/revisions\/6580"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=6559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=6559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=6559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}