{"id":6390,"date":"2024-06-04T19:50:32","date_gmt":"2024-06-04T19:50:32","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6390"},"modified":"2024-06-04T19:50:32","modified_gmt":"2024-06-04T19:50:32","slug":"how-to-set-up-server-side-tagging-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/","title":{"rendered":"How to Set up Server-side Tagging with Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-ymufq-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-ymufq-1n7m0yu\">\n<div class=\"flex flex-col text-sm\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"false\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c2822d88-b2b7-4481-8a7c-a931d3e506a3\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u00a0Setting up server-side tagging with Google Tag Manager (GTM) allows you to move some or all of your tracking logic to a server, providing more control over data collection and improving website performance and security. Here\u2019s a step-by-step guide on how to set up server-side tagging with GTM:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-23\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"74e3c4f9-f397-4975-b20a-182dc125efcd\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_1_Understand_Server-Side_Tagging_in_GTM\" >\u00a01. Understand Server-Side Tagging in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_2_Set_Up_a_Server-Side_Container_in_GTM\" >\u00a02. Set Up a Server-Side Container in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_3_Set_Up_Server_Containers_in_Google_Cloud_Platform_GCP\" >\u00a03. Set Up Server Containers in Google Cloud Platform (GCP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_4_Configure_Tags_and_Triggers_in_Server-Side_Container\" >\u00a04. Configure Tags and Triggers in Server-Side Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_5_Publish_Your_Server-Side_Container\" >\u00a05. Publish Your Server-Side Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-set-up-server-side-tagging-with-google-tag-manager\/#_6_Monitor_and_Maintain\" >\u00a06. Monitor and Maintain<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Understand_Server-Side_Tagging_in_GTM\"><\/span>\u00a01. Understand Server-Side Tagging in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>What is Server-Side Tagging?<\/strong>:\n<ul>\n<li>Server-side tagging involves sending data to a server first, where it&#8217;s processed and then sent to third-party services like Google Analytics or Facebook Pixel. This approach can help with data privacy, reduce client-side tracking code, and provide more control over data flow.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Why Use Server-Side Tagging?<\/strong>:\n<ul>\n<li>Improved data privacy and security.<\/li>\n<li>Reduced reliance on client-side processing, which can improve website performance.<\/li>\n<li>More control over data flow and processing.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_2_Set_Up_a_Server-Side_Container_in_GTM\"><\/span>\u00a02. Set Up a Server-Side Container in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access Google Tag Manager<\/strong>:\n<ul>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager website<\/a> and sign in with your Google account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Server Container<\/strong>:\n<ul>\n<li>Click on &#8220;Admin&#8221; and then select &#8220;Create Container.&#8221;<\/li>\n<li>Choose &#8220;Server-side container&#8221; as the container type and follow the prompts to set up your container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Server Container Settings<\/strong>:\n<ul>\n<li>Enter a name and description for your server container.<\/li>\n<li>Choose the appropriate data processing location based on your requirements.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Your Server Container<\/strong>:\n<ul>\n<li>Click on &#8220;Create&#8221; to create your server-side container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_3_Set_Up_Server_Containers_in_Google_Cloud_Platform_GCP\"><\/span>\u00a03. Set Up Server Containers in Google Cloud Platform (GCP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Navigate to GCP Console<\/strong>:\n<ul>\n<li>Go to the <a target=\"_new\" rel=\"noreferrer noopener\">Google Cloud Platform console<\/a> and sign in with your Google account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Project<\/strong>:\n<ul>\n<li>If you haven&#8217;t already created a project for server-side tagging, click on &#8220;Select a project&#8221; and then &#8220;New Project&#8221; to create one.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enable the Tag Manager API<\/strong>:\n<ul>\n<li>In your project settings, navigate to &#8220;APIs &amp; Services&#8221; &gt; &#8220;Library&#8221; and search for &#8220;Tag Manager API&#8221;. Enable it for your project.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create and Configure Server Containers<\/strong>:\n<ul>\n<li>Go to &#8220;Tag Manager API&#8221; under &#8220;APIs &amp; Services&#8221; and select &#8220;Server Container.&#8221;<\/li>\n<li>Follow the prompts to create and configure your server containers.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_4_Configure_Tags_and_Triggers_in_Server-Side_Container\"><\/span>\u00a04. Configure Tags and Triggers in Server-Side Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access Server-Side Container in GTM<\/strong>:\n<ul>\n<li>In GTM, navigate to your server-side container by selecting it from the account list.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Tags and Triggers<\/strong>:\n<ul>\n<li>Set up tags and triggers in your server-side container as you would in a regular GTM container.<\/li>\n<li>Use server-side templates provided by GTM or create custom templates to handle various tag configurations.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_5_Publish_Your_Server-Side_Container\"><\/span>\u00a05. Publish Your Server-Side Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Test Your Configuration<\/strong>:\n<ul>\n<li>Before publishing, thoroughly test your server-side container to ensure that tags are firing correctly and data is being processed as expected.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enter Preview Mode<\/strong>:\n<ul>\n<li>Click on &#8220;Preview&#8221; to enter preview mode in your server-side container and test your tags and triggers.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Publish Your Container<\/strong>:\n<ul>\n<li>Once you&#8217;re satisfied with your configuration and testing, click on &#8220;Submit&#8221; and follow the prompts to publish your server-side container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_6_Monitor_and_Maintain\"><\/span>\u00a06. Monitor and Maintain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Monitor Data Flow<\/strong>:\n<ul>\n<li>Regularly monitor data flow and processing in your server-side container to ensure that tags are firing correctly and data is being sent to third-party services as expected.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Maintenance and Updates<\/strong>:\n<ul>\n<li>Regularly update and maintain your server-side container to accommodate changes in your tracking requirements, third-party services, or data processing logic.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Setting up server-side tagging with Google Tag Manager provides more control over data collection, improves website performance and security, and enhances data privacy compliance. By following these steps, you can effectively configure and deploy server-side tagging in GTM, enabling more efficient and controlled data processing for your website or application. Regular monitoring and maintenance of your server-side container will ensure that your tracking setup remains accurate and up-to-date with your business needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Setting up server-side tagging with Google Tag Manager (GTM) allows you to move some or all of your tracking logic to a server, providing more&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6390","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set up Server-side Tagging with Google Tag Manager - Lite14 Tools &amp; 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