{"id":6374,"date":"2024-06-04T17:51:37","date_gmt":"2024-06-04T17:51:37","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6374"},"modified":"2024-06-04T17:51:37","modified_gmt":"2024-06-04T17:51:37","slug":"how-to-track-outbound-link-clicks-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/","title":{"rendered":"How to Track Outbound Link Clicks with Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-dcizg-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-dcizg-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-7\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"96e4760a-e8e6-4534-9211-99cf793db736\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Tracking outbound link clicks with Google Tag Manager (GTM) allows you to understand user behavior and measure interactions leading users away from your website. This guide will walk you through the process step-by-step.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#Introduction_to_Google_Tag_Manager\" >Introduction to Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_1_Set_Up_Google_Tag_Manager\" >\u00a01. Set Up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_2_Enable_Built-in_Variables\" >\u00a02. Enable Built-in Variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_3_Create_a_New_Trigger_for_Outbound_Links\" >\u00a03. Create a New Trigger for Outbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_4_Create_a_Tag_to_Track_Outbound_Clicks\" >\u00a04. Create a Tag to Track Outbound Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_5_Test_Your_Setup\" >\u00a05. Test Your Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#_6_Publish_Your_Container\" >\u00a06. Publish Your Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/#Advanced_Tips_and_Considerations\" >Advanced Tips and Considerations<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Introduction_to_Google_Tag_Manager\"><\/span>Introduction to Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Tag Manager (GTM) is a free tool that simplifies the deployment and management of marketing tags (snippets of code) on your website without modifying the site&#8217;s code directly. GTM makes it easy to add and update tags, thus allowing marketers to implement tracking and analytics without needing extensive coding knowledge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_1_Set_Up_Google_Tag_Manager\"><\/span>\u00a01. Set Up Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven&#8217;t already set up GTM on your website, follow these steps:<\/p>\n<ol>\n<li><strong>Create a GTM Account<\/strong>:\n<ul>\n<li>Go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager website<\/a> and sign in with your Google account.<\/li>\n<li>Click on &#8220;Create Account,&#8221; and follow the instructions to set up your account and container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Install GTM on Your Website<\/strong>:\n<ul>\n<li>Once your container is created, you\u2019ll receive a snippet of code.<\/li>\n<li>Add this code to every page of your website, ideally within the <code>&lt;head&gt;<\/code> and <code>&lt;body&gt;<\/code> tags.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_2_Enable_Built-in_Variables\"><\/span>\u00a02. Enable Built-in Variables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To track outbound link clicks, you need to enable certain built-in variables in GTM:<\/p>\n<ol>\n<li><strong>Access Built-in Variables<\/strong>:\n<ul>\n<li>In your GTM workspace, navigate to &#8220;Variables&#8221; on the left-hand side.<\/li>\n<li>Click on &#8220;Configure&#8221; in the &#8220;Built-In Variables&#8221; section.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enable Click Variables<\/strong>:\n<ul>\n<li>Check the boxes for the following variables: <code>Click URL<\/code>, <code>Click Text<\/code>, <code>Click ID<\/code>, <code>Click Classes<\/code>, and <code>Click Element<\/code>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_3_Create_a_New_Trigger_for_Outbound_Links\"><\/span>\u00a03. Create a New Trigger for Outbound Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A trigger is an event that tells GTM when to fire a tag. To track outbound link clicks, create a trigger that activates when users click on links pointing to external domains:<\/p>\n<ol>\n<li><strong>Create a New Trigger<\/strong>:\n<ul>\n<li>Go to &#8220;Triggers&#8221; and click on &#8220;New&#8221;.<\/li>\n<li>Name your trigger something like &#8220;Outbound Link Clicks&#8221;.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Trigger Settings<\/strong>:\n<ul>\n<li>Choose &#8220;Click &#8211; Just Links&#8221; as the trigger type.<\/li>\n<li>Under &#8220;This trigger fires on&#8221;, select &#8220;Some Link Clicks&#8221;.<\/li>\n<li>Define the conditions:\n<ul>\n<li>Select &#8220;Click URL&#8221; from the first drop-down.<\/li>\n<li>Choose &#8220;does not contain&#8221; from the second drop-down.<\/li>\n<li>Enter your domain name in the third field (e.g., <code>yourdomain.com<\/code>).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_4_Create_a_Tag_to_Track_Outbound_Clicks\"><\/span>\u00a04. Create a Tag to Track Outbound Clicks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tags are snippets of code that execute when a trigger is activated. For tracking outbound link clicks, use a Google Analytics tag:<\/p>\n<ol>\n<li><strong>Create a New Tag<\/strong>:\n<ul>\n<li>Navigate to &#8220;Tags&#8221; and click on &#8220;New&#8221;.<\/li>\n<li>Name your tag something like &#8220;GA &#8211; Outbound Link Click&#8221;.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure Tag Settings<\/strong>:\n<ul>\n<li>Choose &#8220;Google Analytics: Universal Analytics&#8221; as the tag type.<\/li>\n<li>Set the &#8220;Track Type&#8221; to &#8220;Event&#8221;.<\/li>\n<li>Configure the event tracking parameters:\n<ul>\n<li><strong>Category<\/strong>: Outbound Link<\/li>\n<li><strong>Action<\/strong>: Click<\/li>\n<li><strong>Label<\/strong>: {{Click URL}}<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Link the Tag to Your Google Analytics Account<\/strong>:\n<ul>\n<li>Enter your Google Analytics Tracking ID in the &#8220;Google Analytics Settings&#8221; field. If you have already set up a variable for your tracking ID, you can select it here.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Attach the Trigger<\/strong>:\n<ul>\n<li>Click on &#8220;Triggering&#8221; and select the &#8220;Outbound Link Clicks&#8221; trigger you created earlier.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save Your Tag<\/strong>:\n<ul>\n<li>Save your tag configuration.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_5_Test_Your_Setup\"><\/span>\u00a05. Test Your Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing your changes, it\u2019s important to test to ensure everything is working correctly:<\/p>\n<ol>\n<li><strong>Enter Preview Mode<\/strong>:\n<ul>\n<li>In GTM, click on &#8220;Preview&#8221; to enter preview mode. This allows you to test your tags in a debug environment.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Navigate to Your Website<\/strong>:\n<ul>\n<li>Open your website in a new tab or window. You should see the GTM debug console at the bottom of the screen.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Test Outbound Links<\/strong>:\n<ul>\n<li>Click on several outbound links and observe the debug console. Ensure that the &#8220;GA &#8211; Outbound Link Click&#8221; tag is firing correctly when you click on an external link.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Verify in Google Analytics<\/strong>:\n<ul>\n<li>Go to your Google Analytics account and navigate to &#8220;Real-Time&#8221; &gt; &#8220;Events&#8221;. Check if the outbound link clicks are being recorded correctly.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_6_Publish_Your_Container\"><\/span>\u00a06. Publish Your Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve verified that your outbound link tracking is working correctly, you can publish your GTM container to make the changes live:<\/p>\n<ol>\n<li><strong>Submit and Publish<\/strong>:\n<ul>\n<li>In GTM, click on &#8220;Submit&#8221; and then follow the prompts to publish your container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_Tips_and_Considerations\"><\/span>Advanced Tips and Considerations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Filter Internal Links<\/strong>: Ensure your trigger conditions accurately filter out internal links. Adjust the trigger conditions if necessary.<\/li>\n<li><strong>Track Additional Data<\/strong>: You can capture more details about the outbound link clicks by modifying the event parameters (e.g., capturing link text, link classes).<\/li>\n<li><strong>Debugging<\/strong>: Use browser developer tools to inspect link elements and ensure your click variables are capturing the right data.<\/li>\n<li><strong>Regular Audits<\/strong>: Periodically review your GTM and GA setups to ensure tracking remains accurate, especially after website updates.<\/li>\n<\/ul>\n<p>Tracking outbound link clicks with Google Tag Manager provides valuable insights into how users interact with your website and which external resources they find valuable. By following these steps, you can set up effective tracking, gain a better understanding of user behavior, and refine your marketing strategies accordingly. Regular monitoring and adjustment of your GTM configurations will ensure that your tracking remains accurate and effective.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking outbound link clicks with Google Tag Manager (GTM) allows you to understand user behavior and measure interactions leading users away from your website. This&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6374","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Outbound Link Clicks with Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/06\/04\/how-to-track-outbound-link-clicks-with-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track Outbound Link Clicks with Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Tracking outbound link clicks with Google Tag Manager (GTM) allows you to understand user behavior and measure interactions leading users away from your website. 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