{"id":6333,"date":"2024-05-31T23:43:01","date_gmt":"2024-05-31T23:43:01","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6333"},"modified":"2024-05-31T23:43:01","modified_gmt":"2024-05-31T23:43:01","slug":"how-to-set-up-facebook-pixel-using-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/","title":{"rendered":"How to Set up Facebook Pixel using Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-uqvps-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-uqvps-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-13\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b70ba63f-5306-43e8-aa0b-c8b5777ab1b1\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Setting up Facebook Pixel using Google Tag Manager (GTM) allows you to easily deploy and manage your Facebook Pixel tracking across your website without directly editing the site&#8217;s code. Here&#8217;s a step-by-step guide on how to set it up:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#1_Create_a_Facebook_Pixel\" >1. Create a Facebook Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#2_Set_Up_Facebook_Pixel_Tag_in_GTM\" >2. Set Up Facebook Pixel Tag in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#3_Test_Your_Facebook_Pixel_Setup\" >3. Test Your Facebook Pixel Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#4_Publish_Your_Changes\" >4. Publish Your Changes<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_Facebook_Pixel\"><\/span>1. Create a Facebook Pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before setting up the Facebook Pixel in GTM, make sure you have a Facebook Pixel created in your Facebook Business Manager account:<\/p>\n<ul>\n<li>Sign in to your Facebook Business Manager account.<\/li>\n<li>Go to the &#8220;Events Manager&#8221; section.<\/li>\n<li>Click on &#8220;Connect Data Sources&#8221; and select &#8220;Web.&#8221;<\/li>\n<li>Choose &#8220;Facebook Pixel&#8221; and follow the prompts to create your Pixel.<\/li>\n<li>Copy your Pixel ID, which you&#8217;ll need to set up the Pixel in GTM.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Set_Up_Facebook_Pixel_Tag_in_GTM\"><\/span>2. Set Up Facebook Pixel Tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now, let&#8217;s configure the Facebook Pixel tag in GTM:<\/p>\n<ul>\n<li>Sign in to your Google Tag Manager account.<\/li>\n<li>Navigate to the container for your website.<\/li>\n<li>Go to &#8220;Tags&#8221; and click on the blue plus button to create a new tag.<\/li>\n<li>Choose a tag type. For Facebook Pixel, select &#8220;Custom HTML&#8221; as the tag type.<\/li>\n<li>Paste the Facebook Pixel base code into the HTML field of the tag. Replace &#8216;YOUR_PIXEL_ID&#8217; with your actual Pixel ID.<\/li>\n<li>Configure the trigger to fire the tag on all pages by selecting a trigger type and choosing &#8220;All Pages.&#8221;<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Test_Your_Facebook_Pixel_Setup\"><\/span>3. Test Your Facebook Pixel Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing your changes, it&#8217;s crucial to test your Facebook Pixel setup to ensure it&#8217;s working correctly:<\/p>\n<ul>\n<li>Enable preview mode in GTM to test your tags without affecting live data.<\/li>\n<li>Navigate to your website and verify that the Facebook Pixel fires in the GTM preview mode.<\/li>\n<li>Check the Facebook Pixel Helper browser extension or Facebook Events Manager to confirm that the Pixel is recording page views.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Publish_Your_Changes\"><\/span>4. Publish Your Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve tested your Facebook Pixel setup and confirmed that it&#8217;s working accurately, publish your changes in GTM to make them live on your website.<\/li>\n<\/ul>\n<p>By following these steps, you can successfully set up Facebook Pixel tracking using Google Tag Manager, allowing you to track and measure conversions, optimize ad targeting, and create custom audiences for your Facebook.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Setting up Facebook Pixel using Google Tag Manager (GTM) allows you to easily deploy and manage your Facebook Pixel tracking across your website without directly&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6333","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Setting up Facebook Pixel using Google Tag Manager (GTM) allows you to easily deploy and manage your Facebook Pixel tracking across your website without directly...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-31T23:43:01+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to Set up Facebook Pixel using Google Tag Manager\",\"datePublished\":\"2024-05-31T23:43:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\"},\"wordCount\":355,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\",\"url\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\",\"name\":\"How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2024-05-31T23:43:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set up Facebook Pixel using Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/","og_locale":"en_US","og_type":"article","og_title":"How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog","og_description":"Setting up Facebook Pixel using Google Tag Manager (GTM) allows you to easily deploy and manage your Facebook Pixel tracking across your website without directly...","og_url":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2024-05-31T23:43:01+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to Set up Facebook Pixel using Google Tag Manager","datePublished":"2024-05-31T23:43:01+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/"},"wordCount":355,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/","url":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/","name":"How to Set up Facebook Pixel using Google Tag Manager - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2024-05-31T23:43:01+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2024\/05\/31\/how-to-set-up-facebook-pixel-using-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Set up Facebook Pixel using Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=6333"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6333\/revisions"}],"predecessor-version":[{"id":6356,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/6333\/revisions\/6356"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=6333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=6333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=6333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}