{"id":6319,"date":"2024-05-30T20:14:06","date_gmt":"2024-05-30T20:14:06","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6319"},"modified":"2024-05-30T20:14:06","modified_gmt":"2024-05-30T20:14:06","slug":"how-to-configure-custom-html-tags-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/","title":{"rendered":"How to Configure Custom HTML tags in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-gvikv-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-gvikv-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e17b6bb5-8ee1-4593-b24d-7f798c0b9662\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Configuring custom HTML tags in Google Tag Manager (GTM) allows you to add custom JavaScript or HTML code to your website. Here\u2019s how you can set it up:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#1Create_Google_Account\" >1.Create Google Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#2_Create_a_New_Tag\" >2. Create a New Tag:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#3_Configure_the_Tag\" >3. Configure the Tag:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#4_Add_Custom_HTMLJavaScript\" >4. Add Custom HTML\/JavaScript:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#5_Set_Up_Triggers\" >5. Set Up Triggers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#6_Save_the_Tag\" >6. Save the Tag:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#7_Publish_the_Container\" >7. Publish the Container:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/#8_Test_the_Tag\" >8. Test the Tag:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1Create_Google_Account\"><\/span>1.Create Google Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager<\/a> and log in with your account.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_New_Tag\"><\/span>2. Create a New Tag:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>In the GTM dashboard, select the container you want to work with.<\/li>\n<li>Click on <strong>Tags<\/strong> in the left-hand menu.<\/li>\n<li>Click on <strong>New<\/strong> to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Configure_the_Tag\"><\/span>3. Configure the Tag:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Click on <strong>Tag Configuration<\/strong>.<\/li>\n<li>Select <strong>Custom HTML<\/strong> from the list of tag types.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Add_Custom_HTMLJavaScript\"><\/span>4. Add Custom HTML\/JavaScript:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>In the Custom HTML text area, paste your custom HTML or JavaScript code.\n<div class=\"dark bg-gray-950 rounded-md border-[0.5px] border-token-border-medium\">\n<div class=\"flex items-center relative text-token-text-secondary bg-token-main-surface-secondary px-4 py-2 text-xs font-sans justify-between rounded-t-md\">\n<div class=\"flex items-center\"><\/div>\n<\/div>\n<\/div>\n<\/li>\n<li>Ensure that the code is correct and does not have any syntax errors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Set_Up_Triggers\"><\/span>5. Set Up Triggers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Click on <strong>Triggering<\/strong> to specify when the tag should be fired.<\/li>\n<li>Select an existing trigger or click the <strong>+<\/strong> icon to create a new one.<\/li>\n<li>Choose a trigger type (e.g., Page View, Click, Form Submission) and configure it according to your requirements.<\/li>\n<li>Click <strong>Save<\/strong> to add the trigger.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Save_the_Tag\"><\/span>6. Save the Tag:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>After configuring the tag and adding triggers, click <strong>Save<\/strong>.<\/li>\n<li>Give your tag a name (e.g., \u201cCustom HTML Tag\u201d) and click <strong>Save<\/strong> again.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Publish_the_Container\"><\/span>7. Publish the Container:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Click on <strong>Submit<\/strong> in the top-right corner of the GTM interface.<\/li>\n<li>Add a version name and description for the changes you&#8217;re publishing.<\/li>\n<li>Click <strong>Publish<\/strong> to make the changes live on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Test_the_Tag\"><\/span>8. Test the Tag:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Use the GTM <strong>Preview<\/strong> mode to test your tag before publishing.<\/li>\n<li>Click on <strong>Preview<\/strong> in the top-right corner.<\/li>\n<li>This will enable the preview mode, and you can navigate to your website to see the tags in action.<\/li>\n<li>Check the GTM debug console to ensure the custom HTML tag is firing correctly.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By following these steps, you can effectively configure and deploy custom HTML tags in Google Tag Manager. This allows you to add any custom code needed for tracking, third-party integrations, or custom functionalities on your website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Configuring custom HTML tags in Google Tag Manager (GTM) allows you to add custom JavaScript or HTML code to your website. Here\u2019s how you can&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6319","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Configure Custom HTML tags in Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-configure-custom-html-tags-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Configure Custom HTML tags in Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Configuring custom HTML tags in Google Tag Manager (GTM) allows you to add custom JavaScript or HTML code to your website. 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