{"id":6313,"date":"2024-05-30T19:36:03","date_gmt":"2024-05-30T19:36:03","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6313"},"modified":"2024-05-30T19:36:03","modified_gmt":"2024-05-30T19:36:03","slug":"how-to-track-form-submissions-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/","title":{"rendered":"How to Track form Submissions with Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-inwse-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-inwse-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"af39dc99-c7e9-4844-a5ad-4d481ed79a88\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Tracking form submissions with Google Tag Manager (GTM) is a great way to understand user interactions and measure conversions. Here&#8217;s a detailed guide on how to set this up:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_1_Set_Up_Google_Tag_Manager\" >\u00a01. Set Up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_2_Enable_Built-in_Variables\" >\u00a02. Enable Built-in Variables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_3_Create_a_Trigger_for_Form_Submissions\" >\u00a03. Create a Trigger for Form Submissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_4_Create_a_Tag_for_Form_Submissions\" >\u00a04. Create a Tag for Form Submissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_5_Test_the_Setup\" >\u00a05. Test the Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_6_Publish_Your_Container\" >\u00a06. Publish Your Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/#_7_Verify_Data_in_Google_Analytics\" >\u00a07. Verify Data in Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_1_Set_Up_Google_Tag_Manager\"><\/span>\u00a01. Set Up Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>If you don\u2019t have a GTM account, go to the <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager website<\/a> and create an account.<\/li>\n<li>Follow the instructions provided by GTM to add the container snippet to your website&#8217;s HTML, right after the opening <code>&lt;head&gt;<\/code> tag and immediately after the opening <code>&lt;body&gt;<\/code> tag.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_2_Enable_Built-in_Variables\"><\/span>\u00a02. Enable Built-in Variables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Access GTM:<\/strong>\n<ul>\n<li>Log in to your GTM account and open your container.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enable Form Variables:<\/strong>\n<ul>\n<li>Click on \u201cVariables\u201d in the left-hand menu.<\/li>\n<li>Under \u201cBuilt-In Variables,\u201d click on \u201cConfigure.\u201d<\/li>\n<li>Enable variables related to forms, such as \u201cForm ID,\u201d \u201cForm Classes,\u201d \u201cForm Element,\u201d \u201cForm Target,\u201d and \u201cForm URL.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_3_Create_a_Trigger_for_Form_Submissions\"><\/span>\u00a03. Create a Trigger for Form Submissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create a New Trigger:<\/strong>\n<ul>\n<li>Click on \u201cTriggers\u201d in the left-hand menu and then \u201cNew.\u201d<\/li>\n<li>Name the trigger (e.g., \u201cForm Submission Trigger\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Trigger:<\/strong>\n<ul>\n<li>Click on \u201cTrigger Configuration.\u201d<\/li>\n<li>Select \u201cForm Submission\u201d as the trigger type.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Refine the Trigger (Optional):<\/strong>\n<ul>\n<li>By default, the trigger will fire on all form submissions. If you want to track specific forms, you can refine the trigger using filters like Form ID or Form Classes.<\/li>\n<li>Click on \u201cSome Forms\u201d and add conditions to target specific forms (e.g., \u201cForm ID\u201d equals <code>contact-form<\/code>).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Trigger:<\/strong>\n<ul>\n<li>Click \u201cSave\u201d to create the trigger.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_4_Create_a_Tag_for_Form_Submissions\"><\/span>\u00a04. Create a Tag for Form Submissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create a New Tag:<\/strong>\n<ul>\n<li>Click on \u201cTags\u201d in the left-hand menu and then \u201cNew.\u201d<\/li>\n<li>Name the tag (e.g., \u201cForm Submission Tag\u201d).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Tag:<\/strong>\n<ul>\n<li>Click on \u201cTag Configuration.\u201d<\/li>\n<li>Select the tag type based on your tracking tool. For Google Analytics 4 (GA4), select \u201cGoogle Analytics: GA4 Event.\u201d<\/li>\n<li>For Universal Analytics (GA3), select \u201cGoogle Analytics: Universal Analytics\u201d and choose \u201cEvent\u201d as the track type.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up the Tag:<\/strong>\n<ul>\n<li><strong>For GA4:<\/strong>\n<ul>\n<li>Enter your Measurement ID.<\/li>\n<li>Set Event Name to something like <code>form_submission<\/code>.<\/li>\n<li>Add any parameters you want to track, such as <code>form_id<\/code>, <code>form_classes<\/code>, etc.<\/li>\n<\/ul>\n<\/li>\n<li><strong>For Universal Analytics (GA3):<\/strong>\n<ul>\n<li>Enter your Tracking ID.<\/li>\n<li>Fill in the Event Category (e.g., <code>Form<\/code>), Action (e.g., <code>Submit<\/code>), and optionally Label (e.g., <code>{{Form ID}}<\/code>).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Attach the Trigger:<\/strong>\n<ul>\n<li>Click on \u201cTriggering\u201d and select the form submission trigger you created earlier.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Tag:<\/strong>\n<ul>\n<li>Click \u201cSave\u201d to create the tag.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_5_Test_the_Setup\"><\/span>\u00a05. Test the Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Click on \u201cPreview\u201d in the GTM interface to enter debug mode.<\/li>\n<li>Open your website in a new tab where the GTM debug panel will appear.<\/li>\n<li>Fill out and submit the form you\u2019re tracking.<\/li>\n<li>Check the debug panel to ensure that the form submission tag fires correctly upon submission.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_6_Publish_Your_Container\"><\/span>\u00a06. Publish Your Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>If everything works correctly, return to the GTM interface and click \u201cSubmit\u201d to publish your changes.<\/li>\n<li>Add a version name and description (e.g., \u201cForm submission tracking setup\u201d) and click \u201cPublish.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_7_Verify_Data_in_Google_Analytics\"><\/span>\u00a07. Verify Data in Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Open your Google Analytics account and navigate to the \u201cReal-time\u201d reports.<\/li>\n<li>Perform a test form submission and verify that the event appears in Google Analytics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By following these steps, you can set up and track form submissions on your website using Google Tag Manager, helping you gather valuable insights on user interactions and measure conversion rates effectively.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking form submissions with Google Tag Manager (GTM) is a great way to understand user interactions and measure conversions. Here&#8217;s a detailed guide on how&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6313","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track form Submissions with Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/30\/how-to-track-form-submissions-with-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Track form Submissions with Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Tracking form submissions with Google Tag Manager (GTM) is a great way to understand user interactions and measure conversions. 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