{"id":6265,"date":"2024-05-29T11:07:06","date_gmt":"2024-05-29T11:07:06","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6265"},"modified":"2024-05-29T11:07:06","modified_gmt":"2024-05-29T11:07:06","slug":"how-to-create-and-manage-variables-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/29\/how-to-create-and-manage-variables-in-google-tag-manager\/","title":{"rendered":"How to Create and manage variables in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-arhqm-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-arhqm-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-7\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"44339964-e0c4-4e04-80ee-e897fa798239\">\n<div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Creating and managing variables in Google Tag Manager (GTM) allows you to dynamically capture and use data within your tags and triggers. Here\u2019s a step-by-step guide on how to do this:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/29\/how-to-create-and-manage-variables-in-google-tag-manager\/#Creating_Variables_in_Google_Tag_Manager\" >Creating Variables in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/29\/how-to-create-and-manage-variables-in-google-tag-manager\/#Managing_Variables_in_Google_Tag_Manager\" >Managing Variables in Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/29\/how-to-create-and-manage-variables-in-google-tag-manager\/#Additional_Tips\" >Additional Tips<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Creating_Variables_in_Google_Tag_Manager\"><\/span>Creating Variables in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sign in to Google Tag Manager<\/strong>:\n<ul>\n<li>Go to <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_new\" rel=\"noreferrer noopener\">Google Tag Manager<\/a>.<\/li>\n<li>Sign in with your Google account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Select a Container<\/strong>:\n<ul>\n<li>Choose the container where you want to create the variable.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Navigate to Variables<\/strong>:\n<ul>\n<li>In the GTM dashboard, click on <strong>&#8220;Variables&#8221;<\/strong> in the left-hand menu.<\/li>\n<li>Click the <strong>&#8220;New&#8221;<\/strong> button under the &#8220;User-Defined Variables&#8221; section.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Variable<\/strong>:\n<ul>\n<li>Click on <strong>&#8220;Variable Configuration&#8221;<\/strong> to choose the type of variable you want to create. Common variable types include:\n<ul>\n<li><strong>Built-In Variables<\/strong>: Pre-configured variables provided by GTM (e.g., Page URL, Click URL, Form ID).<\/li>\n<li><strong>User-Defined Variables<\/strong>: Custom variables that you create based on your specific needs. Examples include:\n<ul>\n<li><strong>Constant<\/strong>: A fixed value.<\/li>\n<li><strong>Data Layer Variable<\/strong>: Pulls values from the data layer.<\/li>\n<li><strong>DOM Element<\/strong>: Extracts values from the Document Object Model.<\/li>\n<li><strong>First Party Cookie<\/strong>: Reads the value of a first-party cookie.<\/li>\n<li><strong>JavaScript Variable<\/strong>: Executes custom JavaScript to return a value.<\/li>\n<li><strong>URL<\/strong>: Extracts components from the page URL.<\/li>\n<li><strong>Auto-Event Variable<\/strong>: Useful for dynamic elements like click classes or IDs.<\/li>\n<li><strong>RegEx Table<\/strong>: Matches input against a table of regular expressions to return specified outputs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Variable Details<\/strong>:\n<ul>\n<li>Depending on the type of variable you select, fill in the required details. For example:\n<ul>\n<li>For a <strong>Data Layer Variable<\/strong>, specify the Data Layer Variable Name.<\/li>\n<li>For a <strong>JavaScript Variable<\/strong>, enter the JavaScript code that returns the desired value.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Save the Variable<\/strong>:\n<ul>\n<li>Click <strong>&#8220;Save&#8221;<\/strong> to add the variable to your container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Managing_Variables_in_Google_Tag_Manager\"><\/span>Managing Variables in Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>View and Edit Variables<\/strong>:\n<ul>\n<li>In the GTM dashboard, navigate to <strong>&#8220;Variables&#8221;<\/strong>. Here, you\u2019ll see a list of all built-in and user-defined variables.<\/li>\n<li>Click on any variable to edit its configuration or update its settings.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enable Built-In Variables<\/strong>:\n<ul>\n<li>GTM provides several built-in variables that you can enable as needed.<\/li>\n<li>In the &#8220;Variables&#8221; section, click <strong>&#8220;Configure&#8221;<\/strong> under the &#8220;Built-In Variables&#8221; section.<\/li>\n<li>Check the boxes for the variables you want to enable.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Delete Variables<\/strong>:\n<ul>\n<li>To delete a user-defined variable, click on the variable you want to remove.<\/li>\n<li>Click on the <strong>three-dot menu<\/strong> (more actions) in the upper-right corner.<\/li>\n<li>Select <strong>&#8220;Delete&#8221;<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Use Variables in Tags and Triggers<\/strong>:\n<ul>\n<li>When configuring tags and triggers, you can use your variables to dynamically insert values.<\/li>\n<li>In any tag or trigger configuration, click on the variable icon (looks like a Lego block) to insert a variable.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Organize Variables with Folders<\/strong>:\n<ul>\n<li>To keep your variables organized, you can create folders. Click on <strong>&#8220;Folders&#8221;<\/strong> in the left-hand menu, then click <strong>&#8220;New&#8221;<\/strong> to create a folder.<\/li>\n<li>Drag and drop variables into folders for better organization.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Additional_Tips\"><\/span>Additional Tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Naming Conventions<\/strong>: Use clear and descriptive names for your variables to easily identify their purpose and usage.<\/li>\n<li><strong>Testing Variables<\/strong>: Use the <strong>&#8220;Preview&#8221;<\/strong> mode to test your variables and ensure they return the expected values.<\/li>\n<li><strong>Documentation<\/strong>: Document your variable configurations and logic to maintain clarity, especially useful for team collaboration.<\/li>\n<\/ul>\n<p>By following these steps, you can effectively create, manage, and organize variables in Google Tag Manager, enhancing your ability to capture and use dynamic data in your tags and triggers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating and managing variables in Google Tag Manager (GTM) allows you to dynamically capture and use data within your tags and triggers. Here\u2019s a step-by-step&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6265","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create and manage variables in Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/29\/how-to-create-and-manage-variables-in-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create and manage variables in Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Creating and managing variables in Google Tag Manager (GTM) allows you to dynamically capture and use data within your tags and triggers. 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