{"id":6255,"date":"2024-05-28T22:17:55","date_gmt":"2024-05-28T22:17:55","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6255"},"modified":"2024-05-28T22:39:36","modified_gmt":"2024-05-28T22:39:36","slug":"how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/","title":{"rendered":"How to set up and Deploy Google Analytics Tracking with Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-twzbv-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-twzbv-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a90c47e5-d6c4-4f2c-a224-56a20b537ba7\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>There\u00a0 each steps to set up and deploy Google Analytics tracking with Google Tag Manager which includes:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#1_Create_a_Google_Analytics_Property\" >1. Create a Google Analytics Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#_2_Set_Up_Google_Tag_Manager\" >\u00a02. Set Up Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#3_Install_Google_Tag_Manager_on_Your_Website\" >3. Install Google Tag Manager on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#4_Set_Up_Google_Analytics_Tag_in_GTM\" >4. Set Up Google Analytics Tag in GTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#5_Create_Triggers\" >5. Create Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#6_Test_Your_Setup\" >6. Test Your Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#7_Publish_Changes\" >7. Publish Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/#8_Monitor_and_Analyze\" >8. Monitor and Analyze<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_Google_Analytics_Property\"><\/span>1. Create a Google Analytics Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sign in to Google Analytics:<\/strong>\n<ul>\n<li>Go to Google Analytics (analytics.google.com) and sign in using your Google account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create a New Property:<\/strong>\n<ul>\n<li>Click on &#8220;Admin&#8221; in the lower-left corner.<\/li>\n<li>In the &#8220;Property&#8221; column, click on &#8220;Create Property.&#8221;<\/li>\n<li>Follow the prompts to enter information about your website (e.g., website name, URL).<\/li>\n<li>Choose your reporting time zone and currency.<\/li>\n<li>Click &#8220;Create&#8221; to finish creating your property.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Note Your Tracking ID:<\/strong>\n<ul>\n<li>After creating the property, you&#8217;ll be provided with a Tracking ID (e.g., UA-XXXXX-Y).<\/li>\n<li>This Tracking ID will be used later in Google Tag Manager.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"_2_Set_Up_Google_Tag_Manager\"><\/span>\u00a02. Set Up Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Sign in to Google Tag Manager:<\/strong>\n<ul>\n<li>Go to Google Tag Manager (tagmanager.google.com) and sign in using the same Google account.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create an Account and Container:<\/strong>\n<ul>\n<li>If you&#8217;re new to GTM, you&#8217;ll need to create an account and container for your website.<\/li>\n<li>Enter an account name (e.g., MyWebsite) and container name (e.g., WebsiteContainer).<\/li>\n<li>Choose where you want to use GTM (e.g., web, iOS, Android).<\/li>\n<li>Click &#8220;Create&#8221; to finish creating your container.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"3_Install_Google_Tag_Manager_on_Your_Website\"><\/span>3. Install Google Tag Manager on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Get Your Container Snippet:<\/strong>\n<ul>\n<li>In GTM, go to your container dashboard.<\/li>\n<li>Click on &#8220;Admin&#8221; in the lower-left corner.<\/li>\n<li>Under &#8220;Container&#8221; column, click on &#8220;Install Google Tag Manager.&#8221;<\/li>\n<li>Copy the entire container snippet provided (looks like &lt;script&gt;&#8230;&lt;\/script&gt;).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Add the Container Snippet to Your Website:<\/strong>\n<ul>\n<li>Paste the container snippet into the &lt;head&gt; section of every page of your website.<\/li>\n<li>You can do this manually by editing your website&#8217;s HTML or by using a CMS like WordPress.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"4_Set_Up_Google_Analytics_Tag_in_GTM\"><\/span>4. Set Up Google Analytics Tag in GTM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Create a New Tag:<\/strong>\n<ul>\n<li>In GTM, go to your container dashboard.<\/li>\n<li>Click on &#8220;Tags&#8221; in the left sidebar.<\/li>\n<li>Click on the &#8220;New&#8221; button to create a new tag.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Configure the Google Analytics Tag:<\/strong>\n<ul>\n<li>Choose &#8220;Tag Configuration&#8221; and select &#8220;Google Analytics: Universal Analytics.&#8221;<\/li>\n<li>Enter your Google Analytics Tracking ID that you obtained earlier.<\/li>\n<li>Configure other settings such as track type (e.g., Page View, Event), tracking ID, and more based on your tracking requirements.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_Triggers\"><\/span>5. Create Triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Define Triggers:<\/strong>\n<ul>\n<li>Triggers determine when your tags are fired.<\/li>\n<li>Common triggers include page views, form submissions, button clicks, etc.<\/li>\n<li>In GTM, go to &#8220;Triggers&#8221; in the left sidebar and click on &#8220;New&#8221; to create a new trigger.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Set Up Trigger Conditions:<\/strong>\n<ol>\n<li>Choose the trigger type that matches your tracking needs.<\/li>\n<li>Configure trigger conditions (e.g., URL, click classes) based on when you want the tag to fire.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"6_Test_Your_Setup\"><\/span>6. Test Your Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Use Preview Mode:<\/strong>\n<ul>\n<li>In GTM, click on &#8220;Preview&#8221; in the top-right corner to enter Preview mode.<\/li>\n<li>Visit your website to test if your tags are firing correctly based on the triggers you&#8217;ve set up.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"7_Publish_Changes\"><\/span>7. Publish Changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Publish Your Container:<\/strong>\n<ul>\n<li>Once you&#8217;re satisfied with your setup and testing, click on &#8220;Submit&#8221; in GTM.<\/li>\n<li>Enter a version name and description for your changes.<\/li>\n<li>Click &#8220;Publish&#8221; to make your changes live on your website.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"8_Monitor_and_Analyze\"><\/span>8. Monitor and Analyze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Analyze Data in Google Analytics:<\/strong>\n<ul>\n<li>Go back to Google Analytics to monitor and analyze the data collected.<\/li>\n<li>Explore various reports such as audience, acquisition, behavior, and conversions to gain insights into your website&#8217;s performance.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Congratulations! You&#8217;ve successfully set up and deployed Google Analytics tracking with Google Tag Manager on your website. Remember to regularly monitor your analytics data to optimize your website and marketing efforts effectively.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u00a0 each steps to set up and deploy Google Analytics tracking with Google Tag Manager which includes: 1. Create a Google Analytics Property Sign in&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6255","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up and Deploy Google Analytics Tracking with Google Tag Manager - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-set-up-and-deploy-google-analytics-tracking-with-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up and Deploy Google Analytics Tracking with Google Tag Manager - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"There\u00a0 each steps to set up and deploy Google Analytics tracking with Google Tag Manager which includes: 1. 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