{"id":6251,"date":"2024-05-28T22:08:39","date_gmt":"2024-05-28T22:08:39","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6251"},"modified":"2024-05-28T22:08:39","modified_gmt":"2024-05-28T22:08:39","slug":"how-to-install-google-tag-manager-on-your-website","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/","title":{"rendered":"How to Install Google Tag Manager on your Website"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-iuket-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-iuket-1n7m0yu\">\n<div class=\"flex flex-col text-sm\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"7a0e6d7b-3a0e-426d-a769-eb7d8127d545\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Installing Google Tag Manager (GTM) on your website allows you to manage and deploy various tracking and marketing tags without modifying your website&#8217;s code directly. Here&#8217;s a step-by-step guide to installing GTM on your website:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#1_Sign_in_to_Google_Tag_Manager\" >1. Sign in to Google Tag Manager:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#2_Create_an_Account_and_Container\" >2. Create an Account and Container:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#3_Get_the_GTM_Snippet\" >3. Get the GTM Snippet:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#4_Paste_the_Snippets_into_Your_Websites_Code\" >4. Paste the Snippets into Your Website&#8217;s Code:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#a_Head_Section_Snippet\" >a. Head Section Snippet:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#b_Body_Section_Snippet\" >b. Body Section Snippet:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#5_Verify_Installation\" >5. Verify Installation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#6_Test\" >6. Test:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-install-google-tag-manager-on-your-website\/#7_Publish_Container\" >7. Publish Container:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Sign_in_to_Google_Tag_Manager\"><\/span>1. Sign in to Google Tag Manager:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Navigate to the Google Tag Manager website (tagmanager.google.com) and sign in with your Google account. If you don&#8217;t have one, you&#8217;ll need to create it.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_an_Account_and_Container\"><\/span>2. Create an Account and Container:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>If you&#8217;re setting up GTM for the first time, you&#8217;ll need to create an account and container. Follow the instructions provided earlier in this conversation under &#8220;How to create and configure your first container in Google Tag Manager.&#8221;<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Get_the_GTM_Snippet\"><\/span>3. Get the GTM Snippet:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you&#8217;ve created your container, Google Tag Manager will provide you with a snippet of code. This snippet needs to be added to every page of your website. Here&#8217;s how to get the snippet:<\/p>\n<ul>\n<li>In the GTM interface, click on the Admin tab (the gear icon) at the top right corner.<\/li>\n<li>In the Container section, click on &#8220;Install Google Tag Manager.&#8221;<\/li>\n<li>You&#8217;ll see two code snippets: one for the <code>&lt;head&gt;<\/code> section of your website and one for the <code>&lt;body&gt;<\/code> section. Copy both snippets.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Paste_the_Snippets_into_Your_Websites_Code\"><\/span>4. Paste the Snippets into Your Website&#8217;s Code:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now, you need to add the copied snippets to your website&#8217;s HTML code. Here&#8217;s how to do it:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"a_Head_Section_Snippet\"><\/span>a. Head Section Snippet:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Paste the first snippet just after the opening <code>&lt;head&gt;<\/code> tag in the HTML code of every page of your website. This snippet typically includes your GTM container ID.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"b_Body_Section_Snippet\"><\/span>b. Body Section Snippet:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Paste the second snippet just after the opening <code>&lt;body&gt;<\/code> tag in the HTML code of every page of your website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Verify_Installation\"><\/span>5. Verify Installation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>After adding the GTM snippets to your website&#8217;s code, it&#8217;s essential to verify that they&#8217;re working correctly. You can use tools like Google Tag Assistant or enable Preview mode within Google Tag Manager to verify the installation.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Test\"><\/span>6. Test:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Before going live, thoroughly test your GTM setup to ensure that tags, triggers, and variables are working as expected. You can use Preview mode within GTM to test your configurations before publishing them live.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Publish_Container\"><\/span>7. Publish Container:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve verified and tested your GTM setup, it&#8217;s time to publish your container. Click on the &#8220;Submit&#8221; button in the top right corner of the GTM interface, enter a version name and description for your changes, then click &#8220;Publish.&#8221;<\/li>\n<\/ul>\n<p>That&#8217;s it! You&#8217;ve successfully installed Google Tag Manager on your website, and you can now start managing and deploying various tracking and marketing tags with ease.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Installing Google Tag Manager (GTM) on your website allows you to manage and deploy various tracking and marketing tags without modifying your website&#8217;s code directly&#8230;.<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6251","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Install Google Tag Manager on your Website - Lite14 Tools &amp; 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