{"id":6249,"date":"2024-05-28T22:05:14","date_gmt":"2024-05-28T22:05:14","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=6249"},"modified":"2024-05-28T22:05:14","modified_gmt":"2024-05-28T22:05:14","slug":"how-to-create-and-configure-your-first-container-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/","title":{"rendered":"How to Create and Configure your first Container in Google Tag Manager"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-iuket-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-iuket-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\">\n<div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"848c4226-eba7-46e5-8653-70e88c618a5a\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Creating and configuring your first container in Google Tag Manager (GTM) is essential for implementing tracking and analytics on your website or mobile app. Here&#8217;s a step-by-step guide:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#1_Sign_in_to_Google_Tag_Manager\" >1. Sign in to Google Tag Manager:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#2_Create_a_New_Account\" >2. Create a New Account:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#3_Set_up_a_Container\" >3. Set up a Container:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#4_Accept_Terms_of_Service\" >4. Accept Terms of Service:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#5_Install_Container_Snippet\" >5. Install Container Snippet:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#6_Verify_Installation\" >6. Verify Installation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#7_Add_Tags_Triggers_and_Variables\" >7. Add Tags, Triggers, and Variables:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#8_Preview_and_Test\" >8. Preview and Test:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/05\/28\/how-to-create-and-configure-your-first-container-in-google-tag-manager\/#9_Publish_Container\" >9. Publish Container:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Sign_in_to_Google_Tag_Manager\"><\/span>1. Sign in to Google Tag Manager:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Navigate to the Google Tag Manager website (tagmanager.google.com) and sign in with your Google account. If you don&#8217;t have one, you&#8217;ll need to create it.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_New_Account\"><\/span>2. Create a New Account:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once logged in, you&#8217;ll be directed to the Google Tag Manager dashboard. If you haven&#8217;t created an account yet, click on the &#8220;Create Account&#8221; button. Enter an Account Name, which typically represents your company or organization.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Set_up_a_Container\"><\/span>3. Set up a Container:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>After creating the account, you&#8217;ll be prompted to set up a container. A container is a place where you&#8217;ll manage all your tags for a website or mobile app. Click on &#8220;Create Container&#8221; and fill in the following details:<\/li>\n<li><strong>Container Name<\/strong>: Give your container a descriptive name, such as the name of your website or app.<\/li>\n<li><strong>Container Setup<\/strong>: Select the type of platform you&#8217;re setting up tracking for (Web, iOS, or Android).<\/li>\n<li><strong>Where to Use Container<\/strong>: Specify where you&#8217;ll use this container. For most cases, select &#8220;Web.&#8221;<\/li>\n<\/ul>\n<p>Once you&#8217;ve entered the details, click on the &#8220;Create&#8221; button.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Accept_Terms_of_Service\"><\/span>4. Accept Terms of Service:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Before proceeding, you&#8217;ll need to review and accept Google Tag Manager&#8217;s Terms of Service. Take a moment to read through the terms, then check the box to indicate your acceptance.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Install_Container_Snippet\"><\/span>5. Install Container Snippet:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After accepting the Terms of Service, you&#8217;ll be provided with the GTM snippet. This snippet of code needs to be added to every page of your website or app that you want to track.<\/p>\n<ul>\n<li><strong>Copy the Snippet<\/strong>: Click on the snippet box to copy the entire snippet to your clipboard.<\/li>\n<li><strong>Paste the Snippet<\/strong>: Paste the snippet just after the opening <code>&lt;body&gt;<\/code> tag on every page of your website.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Verify_Installation\"><\/span>6. Verify Installation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;ve installed the GTM snippet on your website, you should verify that it&#8217;s working correctly. You can do this using Google Tag Assistant or by enabling Preview mode within Google Tag Manager.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Add_Tags_Triggers_and_Variables\"><\/span>7. Add Tags, Triggers, and Variables:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>With your container set up and installed, you can start adding tags, triggers, and variables to track various actions and events on your website or app. Common tags include Google Analytics, Facebook Pixel, and AdWords Conversion Tracking. Triggers define when tags should fire, and variables hold dynamic values used by tags and triggers.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Preview_and_Test\"><\/span>8. Preview and Test:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Before publishing your changes, it&#8217;s crucial to preview and test your container to ensure that your tags are firing correctly based on your triggers and variables.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Publish_Container\"><\/span>9. Publish Container:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Once you&#8217;re satisfied with your configurations and have tested thoroughly, you can publish your container to make the changes live on your website or app. Click on the &#8220;Submit&#8221; button in the top right corner of the GTM interface, enter a version name and description for your changes, then click &#8220;Publish.&#8221;<\/li>\n<\/ul>\n<p>Congratulations! You&#8217;ve successfully created and configured your first container in Google Tag Manager, and you&#8217;re ready to start tracking events on your website or app.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\">\n<div class=\"text-xs flex items-center justify-center gap-1 self-center visible\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating and configuring your first container in Google Tag Manager (GTM) is essential for implementing tracking and analytics on your website or mobile app. Here&#8217;s&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-6249","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create and Configure your first Container in Google Tag Manager - Lite14 Tools &amp; 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