{"id":488,"date":"2021-07-19T04:38:09","date_gmt":"2021-07-19T04:38:09","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=488"},"modified":"2022-06-17T10:14:26","modified_gmt":"2022-06-17T10:14:26","slug":"understanding-measurement-and-roi-with-influencer-marketing-investments","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/07\/19\/understanding-measurement-and-roi-with-influencer-marketing-investments\/","title":{"rendered":"Understanding Measurement and ROI with Influencer Marketing Investments"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" class=\"wp-image-506\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/how-influencers-can-boost-your-marketing-roi.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/how-influencers-can-boost-your-marketing-roi.png 1200w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/how-influencers-can-boost-your-marketing-roi-300x157.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/how-influencers-can-boost-your-marketing-roi-1024x536.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/how-influencers-can-boost-your-marketing-roi-768x402.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Influencer marketing is booming \u2013 in just three years, it has more than doubled in size to $13.8 billion. Influencers add value to brands by enabling marketers to connect authentically and engagingly with their audiences.<\/p>\r\n\r\n\r\n\r\n<p>One of the reasons influencer marketing is such a powerful strategy is its ability to accomplish a wide variety of marketing goals \u2013 from brand discovery and awareness to conversions and lifelong loyalty. To determine the characteristics of a successful influencer marketing campaign for your brand, you must first define your marketing objectives. After establishing a specific objective, you can develop key performance indicators (KPIs) that accurately measure your success.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/19\/understanding-measurement-and-roi-with-influencer-marketing-investments\/#Increasing_brand_awareness\" >Increasing brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/19\/understanding-measurement-and-roi-with-influencer-marketing-investments\/#Making_a_positive_impact_on_the_bottom_line\" >Making a positive impact on the bottom line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/19\/understanding-measurement-and-roi-with-influencer-marketing-investments\/#Setting_benchmarks_is_key\" >Setting benchmarks is key<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increasing_brand_awareness\"><\/span>Increasing brand awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If a marketer wishes to collaborate with influencers in order to increase brand awareness, they should begin by establishing relationships with well-established influencers who have a sizable following. Collaborating with influencers whose passions and values align with a brand&#8217;s message and mission is critical for a brand awareness campaign to be successful.<\/p>\r\n\r\n\r\n\r\n<p>However, once you&#8217;ve identified the right influencers for your brand awareness campaign, how do you determine the effectiveness of your strategy?<\/p>\r\n\r\n\r\n\r\n<p>Social engagement is an extremely important metric to monitor. If influencer posts receive a high level of engagement, it means that your brand message is being communicated effectively to the influencer&#8217;s audience. Additionally, brand awareness can be determined through social mentions and campaign hashtag usage. If an influencer strategy is successful, people will actively participate in branded campaigns by sharing relevant hashtags or directly tagging the company&#8217;s corporate handle on social media. Similarly, as more people become aware of your brand, you should anticipate an increase in your following.<\/p>\r\n\r\n\r\n\r\n<p>Bear in mind that marketers who invest in brand awareness campaigns at the start of their influencer journey frequently experience what we refer to as the influencer &#8220;halo effect.&#8221; This refers to an influencer&#8217;s value that extends beyond a single campaign \u2013 established influencers frequently inspire both their peers and up-and-coming influencers to engage with a brand. This expands the audience&#8217;s reach in novel and exciting ways, attracting new customers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_a_positive_impact_on_the_bottom_line\"><\/span>Making a positive impact on the bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>After establishing a brand&#8217;s online presence through brand awareness campaigns, it&#8217;s critical to consider opportunities for lower-funnel growth. Influencers can support brands in a variety of ways, but one of the most effective is through the use of affiliate links. Affiliate links empower influencers to actively promote brands&#8217; products and services that align with their audience&#8217;s values and passions\u2014and influencers are rewarded for driving sales by earning commission on each purchase made via a follower clicking on their posted affiliate link.<\/p>\r\n\r\n\r\n\r\n<p>Calculating the return on investment for influencer marketing strategies aimed at increasing conversions is a little easier. Examining the click-through rate for influencer affiliate links provides valuable insight into how much time people spend on product-specific content. Marketers should take note if their click through rates is high but their conversion rates are not keeping pace. Other factors at the merchant&#8217;s end could be contributing to people abandoning their shopping carts, such as pricing, stock limitations, and so on.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_benchmarks_is_key\"><\/span>Setting benchmarks is key<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Whatever the objectives of your influencer marketing campaign, one thing remains constant: the importance of setting aspirational yet attainable success metrics. To calculate the return on investment on any investment, marketers must first define success and then prioritize campaign objectives when multiple objectives are at stake.<\/p>\r\n\r\n\r\n\r\n<p>Setting specific objectives for increasing brand awareness or driving sales is critical for determining whether an influencer marketing campaign accomplished the initiative&#8217;s overall goal.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, if you&#8217;re a marketer considering incorporating influencers into your marketing mix, consider what you hope to accomplish through influencer collaboration, how you&#8217;ll measure success, and then develop an influencer marketing strategy that assists you in meeting those specific campaign milestones.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is booming \u2013 in just three years, it has more than doubled in size to $13.8 billion. Influencers add value to brands by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,28,24,1],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-influencer-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Measurement and ROI with Influencer Marketing Investments - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/19\/understanding-measurement-and-roi-with-influencer-marketing-investments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Measurement and ROI with Influencer Marketing Investments - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing is booming \u2013 in just three years, it has more than doubled in size to $13.8 billion. 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