{"id":435,"date":"2021-07-09T16:49:42","date_gmt":"2021-07-09T16:49:42","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=435"},"modified":"2022-06-17T09:17:51","modified_gmt":"2022-06-17T09:17:51","slug":"6-ways-to-boost-your-email-marketing-performance","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/","title":{"rendered":"6 Ways to Boost Your Email Marketing Performance"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" class=\"wp-image-437\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/6-Ways-to-Boost-Your-Email-Marketing-Performance-with-Personalization-Automation-PART-II-min.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/6-Ways-to-Boost-Your-Email-Marketing-Performance-with-Personalization-Automation-PART-II-min.png 1000w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/6-Ways-to-Boost-Your-Email-Marketing-Performance-with-Personalization-Automation-PART-II-min-300x225.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/6-Ways-to-Boost-Your-Email-Marketing-Performance-with-Personalization-Automation-PART-II-min-768x576.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>While email is not new or flashy, it remains an absolute necessity for many marketers. There is simply no more effective method of establishing direct contact with a customer or client than by sending carefully crafted content directly to their email inbox.<\/p>\r\n\r\n\r\n\r\n<p>When done correctly, email marketing can provide significant benefits to your business, including increased traffic, increased sales, and a stronger relationship with your customers. If you&#8217;re not seeing those results, it&#8217;s possible that your strategy is out of whack. Here are a few points to consider as you work to re-establish your email marketing efforts.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#How_to_Improve_Your_Email_Marketing_Results\" >How to Improve Your Email Marketing Results<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#1_Get_the_frequency_right\" >1. Get the frequency right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#2_Maintain_proper_timing\" >2. Maintain proper timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#3_Get_the_layout_right\" >3. Get the layout right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#4_Ensure_proper_segmentation\" >4. Ensure proper segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#5_Get_the_subject_right\" >5. Get the subject right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/09\/6-ways-to-boost-your-email-marketing-performance\/#6_Correct_the_content\" >6. Correct the content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Email_Marketing_Results\"><\/span>How to Improve Your Email Marketing Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Get_the_frequency_right\"><\/span>1. Get the frequency right<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>How frequently should marketing emails be sent? Frequently enough to keep your business top-of-mind, but not so frequently that your readers feel spammed. There is no one-size-fits-all solution, but Grammar Chic generally advises our clients to opt for once or twice monthly.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Maintain_proper_timing\"><\/span>2. Maintain proper timing<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>When is the optimal time to send marketing emails? The weekday and hour of the day are significant. Experiment with different times, monitor the data, and attempt to find the optimal time for email opens.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Get_the_layout_right\"><\/span>3. Get the layout right<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Hopefully, you&#8217;re using an email marketing platform that makes mobile optimization simple. Additionally, choose a layout that is simple to skim and read, with prominent links and calls-to-action.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ensure_proper_segmentation\"><\/span>4. Ensure proper segmentation<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Generally, you&#8217;ll want to segment your email subscriber list into multiple groups, which will enable you to more precisely tailor your content to your audience. You may have a lead list and a returning customer list. Alternatively, you may have multiple lists to correspond to your various services.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Get_the_subject_right\"><\/span>5. Get the subject right<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>The subject line is arguably the most critical part of your email, as without a strong subject line, the rest of it will be discarded. A good subject line is never deceptive; it communicates the email&#8217;s content clearly through a value statement or a provocative question. And, of course, you&#8217;ll want to keep them succinct!<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Correct_the_content\"><\/span>6. Correct the content<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>If you want people to open your marketing emails, you must first provide them with something of value. This could include compiling a list of recent blog posts and videos, providing breaking company news, or even offering subscribers exclusive offers, discounts, and coupon codes.<\/p>\r\n\r\n\r\n\r\n<p>With the right approach, marketing emails can help you increase your bottom line and generate a significant return on investment.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>While email is not new or flashy, it remains an absolute necessity for many marketers. There is simply no more effective method of establishing direct&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,22,1],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-mobile-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Boost Your Email Marketing Performance - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"While email is not new or flashy, it remains an absolute necessity for many marketers. 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