{"id":4106,"date":"2022-10-22T21:05:25","date_gmt":"2022-10-22T21:05:25","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=4106"},"modified":"2022-10-22T21:05:25","modified_gmt":"2022-10-22T21:05:25","slug":"email-marketing-checklist-for-law-firms","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/","title":{"rendered":"Email Marketing Checklist for Law Firms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Table_of_Content\" >Table of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Keep_Your_Branding_Consistent\" >Keep Your Branding Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Make_sure_a_newsletter_is_being_sent_out_monthly\" >Make sure a newsletter is being sent out monthly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Make_use_of_automation_where_its_possible\" >Make use of automation where it&#8217;s possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Keep_It_Brief\" >Keep It Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Make_an_effort_to_make_it_unique\" >Make an effort to make it unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Make_the_most_of_your_subject_line_and_preview_text\" >Make the most of your subject line and preview text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Unwanted_Email_is_SPAM\" >Unwanted Email is SPAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Make_Sure_the_Most_Important_Details_and_Calls_to_Action_Are_Above_the_Fold\" >Make Sure the Most Important Details and Calls to Action Are Above the Fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Keep_the_Code_Clean\" >Keep the Code Clean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Perform_Multiple_Evaluations\" >Perform Multiple Evaluations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/#Track_the_Success_of_Your_Email_Campaigns_and_Create_Reports\" >Track the Success of Your Email Campaigns and Create Reports<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Table_of_Content\"><\/span>Table of Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Keep Your Branding Consistent<\/li>\n<li>Make sure a newsletter is being sent out monthly<\/li>\n<li>Make use of automation where it&#8217;s possible<\/li>\n<li>Keep It Brief<\/li>\n<li>Make an effort to make it unique<\/li>\n<li>Make the most of your subject line and preview text<\/li>\n<li>Unwanted Email is SPAM<\/li>\n<li>Make Sure the Most Important Details and Calls to Action Are Above the Fold<\/li>\n<li>Keep the Code Clean<\/li>\n<li>Perform Multiple Evaluations<\/li>\n<li>Track the Success of Your Email Campaigns and Create Reports<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Branding_Consistent\"><\/span>Keep Your Branding Consistent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use a unified colour scheme and a consistent tone of voice to reinforce your brand identity. Be consistent with your email design, including the placement of your logo, the fonts used, the size of the text, and the colours used.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_sure_a_newsletter_is_being_sent_out_monthly\"><\/span>Make sure a newsletter is being sent out monthly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The goal of your law firm&#8217;s newsletter should be to maintain your readers&#8217; awareness of your practice. A monthly newsletter is the bare minimum. Sending out a newsletter once a week should yield even better results if you can come up with enough relevant content to fill it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_use_of_automation_where_its_possible\"><\/span>Make use of automation where it&#8217;s possible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Newsletters and one-off campaigns will always have a place in email marketing, but the most forward-thinking law firms are implementing automated email campaigns that are triggered by the user&#8217;s behaviour. Take a look at these 8 marketing automation emails, such as a welcome email for newsletter signups, which your law firm can set up quickly and easily.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_It_Brief\"><\/span>Keep It Brief<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep in mind that the goal is to keep visitors coming back to your site. Nobody will read your email in its entirety if they click on the link only to be met with a wall of text, no matter how intriguing the subject line. Attempt to entice readers to return to your site by offering quick, useful, and interesting tidbits of information. In other words, your newsletter shouldn&#8217;t be a novella but rather a digest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_an_effort_to_make_it_unique\"><\/span>Make an effort to make it unique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It stands to reason that sending emails at the right time and to the right people will yield the best results. Instead of simply addressing the recipient by name, email content should also be personalised based on the reader&#8217;s expressed interests. Sending content that is useful to your readers is an important part of email marketing for law firms. An important suggestion is to include a drop-down menu on your &#8220;subscribe&#8221; form where users can choose specific informational interests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_the_most_of_your_subject_line_and_preview_text\"><\/span>Make the most of your subject line and preview text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You are aware that the subject line is the initial impression made on your readers. Use the same methods to create a preview of the email&#8217;s content to give them an idea of what&#8217;s inside. To get your message read, your subject line should capture the reader&#8217;s attention and convey a sense of urgency.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unwanted_Email_is_SPAM\"><\/span>Unwanted Email is SPAM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having messages get caught in a spam filter is one of the worst possible outcomes of using an email client. Because of that, your entire inbox may be quarantined. If you want to avoid having your emails marked as spam, avoid using the following words in the subject line. You should also include an active unsubscribe link, a real address, and a reminder about permission and privacy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_Sure_the_Most_Important_Details_and_Calls_to_Action_Are_Above_the_Fold\"><\/span>Make Sure the Most Important Details and Calls to Action Are Above the Fold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You need to avoid fluff and get to the point in your email marketing. At the beginning of the email, you should outline the email&#8217;s main value proposition or message. It&#8217;s also important to signal to users what they should do immediately, rather than making them scroll around aimlessly. You can always add more information lower down, but encouraging people to take the next step should be a priority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_the_Code_Clean\"><\/span>Keep the Code Clean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perhaps you won&#8217;t have to give it much thought if you&#8217;re using a plug-and-play email solution. But if you&#8217;re making your own emails from scratch or using outdated templates, you should get rid of any unnecessary tables or rows and make sure padding is set to 0. Most email services will remove JavaScript if you use it, so don&#8217;t bother.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perform_Multiple_Evaluations\"><\/span>Perform Multiple Evaluations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In doing so, you will discover what works best for you. Subject lines, headers, CTAs, design, copy, segmentation, day of the week, time of day, and pretty much every other aspect of your email programme can be subjected to split-testing using an A\/B split. As you begin to see positive outcomes, you can begin to track your &#8220;winners&#8221; and refine your approach for future emails.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Track_the_Success_of_Your_Email_Campaigns_and_Create_Reports\"><\/span>Track the Success of Your Email Campaigns and Create Reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You need to keep tabs on your email marketing to see if it&#8217;s producing results. Once you&#8217;ve settled on a set of KPIs, you can pull reports after each send to compare results over time. On Mondays, you should compile a detailed report on how well your emails performed the previous week. If you use Hubspot or another email marketing platform, you can track the performance of each email campaign and make educated decisions about how to proceed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Content Keep Your Branding Consistent Make sure a newsletter is being sent out monthly Make use of automation where it&#8217;s possible Keep It&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Checklist for Law Firms<\/title>\n<meta name=\"description\" content=\"Email Marketing Checklist for Law Firms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Checklist for Law Firms\" \/>\n<meta property=\"og:description\" content=\"Email Marketing Checklist for Law Firms\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/email-marketing-checklist-for-law-firms\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; 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