{"id":4102,"date":"2022-10-22T20:38:49","date_gmt":"2022-10-22T20:38:49","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=4102"},"modified":"2022-10-22T20:38:49","modified_gmt":"2022-10-22T20:38:49","slug":"5-tips-for-writing-attention-grabbing-email-subject-line","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/","title":{"rendered":"5 Tips for Writing Attention-Grabbing Email Subject Line"},"content":{"rendered":"<p>First impressions matter, and if your email&#8217;s subject line is boring, no one will bother to open it.<\/p>\n<ul>\n<li>Make sure the subject line and the body of the email are in sync<\/li>\n<li>Use language that can be put into action<\/li>\n<li>Put Simplicity before Complexity<\/li>\n<li>Personalize<\/li>\n<li>Keep it Brief and to the Point<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#Make_sure_the_subject_line_and_the_body_of_the_email_are_in_sync\" >Make sure the subject line and the body of the email are in sync<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#Use_language_that_can_be_put_into_action\" >Use language that can be put into action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#Put_Simplicity_before_Complexity\" >Put Simplicity before Complexity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#Personalize\" >Personalize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#Keep_it_Brief_and_to_the_Point\" >Keep it Brief and to the Point<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_sure_the_subject_line_and_the_body_of_the_email_are_in_sync\"><\/span>Make sure the subject line and the body of the email are in sync<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email subject lines should coordinate with the content of the associated landing page, just as CTAs and landing pages should. If you&#8217;ve followed our advice and written a crystal-clear subject line, your recipients will have a good idea of what to expect once they open the email. Make sure the content of the email matches the subject line, or you risk seeing a spike in unsubscribes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_language_that_can_be_put_into_action\"><\/span>Use language that can be put into action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use language that engages the reader and prompts action on their part. Words like &#8220;take,&#8221; &#8220;download,&#8221; &#8220;complete,&#8221; and &#8220;etc.&#8221; are perfect examples. Without using active voice verbs, you can still convey the same sense of urgency; for example, you could say, &#8220;Be sure to complete all necessary paperwork before the end of the year.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Put_Simplicity_before_Complexity\"><\/span>Put Simplicity before Complexity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your law firm&#8217;s marketing emails, first and foremost, need crystal-clear subject lines. If the intended meaning is lost on the audience, wit is of little use. Incorporating humour or other &#8220;catchy&#8221; components should be done only after you&#8217;ve developed a clear and concise subject line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalize\"><\/span>Personalize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Direct Marketing Association (DMA) research found that 58 percent of all marketing revenue was generated by segmented and targeted emails, and 36 percent of marketing revenue was driven by emails sent to specific targets. When composing an email, it&#8217;s a good idea to give some thought to how you can make the subject line more unique (aside from just inserting a [Name] which people are no longer impressed by). Send the most relevant messages to the most relevant contacts by organizing your email correspondence (and the subject lines accompanying them) according to distinct areas of expertise and interest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_it_Brief_and_to_the_Point\"><\/span>Keep it Brief and to the Point<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Around 55 characters is the limit for most subject lines. Most people won&#8217;t bother opening your email if they can&#8217;t figure out what it&#8217;s about within the first few seconds. Attempt to be clear and concise in your writing, but never at the expense of accuracy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First impressions matter, and if your email&#8217;s subject line is boring, no one will bother to open it. Make sure the subject line and the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[453],"class_list":["post-4102","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-subject-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Writing Attention-Grabbing Email Subject Line<\/title>\n<meta name=\"description\" content=\"5 Tips for Writing Attention-Grabbing Email Subject Line\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Writing Attention-Grabbing Email Subject Line\" \/>\n<meta property=\"og:description\" content=\"5 Tips for Writing Attention-Grabbing Email Subject Line\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-22T20:38:49+00:00\" \/>\n<meta name=\"author\" content=\"admin2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\"},\"author\":{\"name\":\"admin2\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\"},\"headline\":\"5 Tips for Writing Attention-Grabbing Email Subject Line\",\"datePublished\":\"2022-10-22T20:38:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"keywords\":[\"Email Subject Line\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\",\"url\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\",\"name\":\"5 Tips for Writing Attention-Grabbing Email Subject Line\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2022-10-22T20:38:49+00:00\",\"description\":\"5 Tips for Writing Attention-Grabbing Email Subject Line\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Tips for Writing Attention-Grabbing Email Subject Line\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\",\"name\":\"admin2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"caption\":\"admin2\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/admin2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips for Writing Attention-Grabbing Email Subject Line","description":"5 Tips for Writing Attention-Grabbing Email Subject Line","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/","og_locale":"en_US","og_type":"article","og_title":"5 Tips for Writing Attention-Grabbing Email Subject Line","og_description":"5 Tips for Writing Attention-Grabbing Email Subject Line","og_url":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2022-10-22T20:38:49+00:00","author":"admin2","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin2","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/"},"author":{"name":"admin2","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5"},"headline":"5 Tips for Writing Attention-Grabbing Email Subject Line","datePublished":"2022-10-22T20:38:49+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/"},"wordCount":399,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"keywords":["Email Subject Line"],"articleSection":["Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/","url":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/","name":"5 Tips for Writing Attention-Grabbing Email Subject Line","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2022-10-22T20:38:49+00:00","description":"5 Tips for Writing Attention-Grabbing Email Subject Line","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2022\/10\/22\/5-tips-for-writing-attention-grabbing-email-subject-line\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Tips for Writing Attention-Grabbing Email Subject Line"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5","name":"admin2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","caption":"admin2"},"url":"https:\/\/lite14.net\/blog\/author\/admin2\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=4102"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4102\/revisions"}],"predecessor-version":[{"id":4103,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4102\/revisions\/4103"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=4102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=4102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=4102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}