{"id":408,"date":"2021-07-06T13:06:40","date_gmt":"2021-07-06T13:06:40","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=408"},"modified":"2022-06-17T09:43:44","modified_gmt":"2022-06-17T09:43:44","slug":"how-to-grow-an-opt-in-email-list-for-free","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/","title":{"rendered":"How to Grow an Opt-In Email List for Free"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"435\" class=\"wp-image-409\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/73-proven-and-simple-ways-to-grow-your-email-list-2.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/73-proven-and-simple-ways-to-grow-your-email-list-2.png 620w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/07\/73-proven-and-simple-ways-to-grow-your-email-list-2-300x145.png 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Creating your own list of email contacts who have opted in to receive content from you does more than satisfy legal requirements and safeguard your brand&#8217;s reputation. It enables you to expand your list through genuine relationships with new customers.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/#1_Create_gated_assets_so_theres_a_reason_for_people_to_give_you_their_email_address\" >1. Create gated assets so there&#8217;s a reason for people to give you their email address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/#2_Create_useful_tools\" >2. Create useful tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/#3_Promote_those_gated_assets_on_your_marketing_channels\" >3. Promote those gated assets on your marketing channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/#4_Run_creative_email_marketing_campaigns\" >4. Run creative email marketing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/#5_Include_sharing_buttons_in_your_emails\" >5. Include sharing buttons in your emails<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_gated_assets_so_theres_a_reason_for_people_to_give_you_their_email_address\"><\/span>1. Create gated assets so there&#8217;s a reason for people to give you their email address<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Webinars, ebooks, and templates, for example, are all excellent examples of long-form, premium content assets that people may find valuable enough to provide their email address. The more gated assets you have behind landing pages, the better \u2014 a broader variety of content will help you attract a broader audience.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_useful_tools\"><\/span>2. Create useful tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>If ebooks aren&#8217;t your thing, consider creating tools instead. These tools may be valuable enough to some of your website visitors that they will exchange their email address in exchange for a free demo of the product you developed. Then, in your initial email, inquire about their impressions of the tool. It&#8217;s an ideal icebreaker.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Promote_those_gated_assets_on_your_marketing_channels\"><\/span>3. Promote those gated assets on your marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Now that you&#8217;ve acquired some gated assets capable of capturing email addresses, devote significant time to ensuring that the world is aware of them. You have a variety of channels at your disposal \u2014 social media, pay-per-click advertising, and email are all popular. However, none will provide the long-term benefits that your blog will. Consider the following scenario:<\/p>\r\n\r\n\r\n\r\n<p>You promote your new gated assets by blogging about topics related to the content assets you&#8217;ve created and including CTAs that direct readers to the asset&#8217;s landing page in each of those blog posts.<\/p>\r\n\r\n\r\n\r\n<p>Now, let&#8217;s assume that your blog posts receive approximately 100 views per month and that your visitor-to-lead conversion rate on the blog is approximately 2%. This means that each month, you&#8217;d receive two leads from a single blog post.<\/p>\r\n\r\n\r\n\r\n<p>Then, suppose you publish 30 blog posts per month. That equates to 60 leads per month \u2014 two from each blog post. Now repeat this process for a year. Your first month&#8217;s blogging efforts will continue to generate leads throughout the year. This means that by the end of a 12-month period, you&#8217;ll be receiving 4,680 opt-in contacts per month as a result of the compounding effects of blogging \u2014 not just 720 opt-in contacts (60 leads*12 months).<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Run_creative_email_marketing_campaigns\"><\/span>4. Run creative email marketing campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>The majority of people do not consider email to be a channel for generating leads or contacts. However, because recipients forward helpful emails to colleagues and friends, you can actually grow your database by simply making it easy for recipients to forward or share email content. Include calls-to-action in your emails that prompt recipients to share, especially with your most useful assets.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_sharing_buttons_in_your_emails\"><\/span>5. Include sharing buttons in your emails<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Consider including share buttons in your emails so that recipients can forward the ones they enjoyed the most to friends and colleagues they believe will enjoy them as well.<\/p>\r\n\r\n\r\n\r\n<p>Create a few distinct buttons on your email template: separate social media buttons that generate pre-written social posts linking to a webpage version of your email, and a &#8220;Email to a Friend&#8221; button that instantly transfers the email into a compose window so your contacts can forward it. Simply include an opt-in button in your email so that each new viewer can subscribe to future emails from you if they enjoy what they see.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Creating your own list of email contacts who have opted in to receive content from you does more than satisfy legal requirements and safeguard your&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,24,1],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow an Opt-In Email List for Free - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Creating your own list of email contacts who have opted in to receive content from you does more than satisfy legal requirements and safeguard your brand&#039;s reputation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/07\/06\/how-to-grow-an-opt-in-email-list-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow an Opt-In Email List for Free - Lite14 Tools &amp; 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