{"id":4056,"date":"2022-09-29T12:28:22","date_gmt":"2022-09-29T12:28:22","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=4056"},"modified":"2022-09-29T12:28:22","modified_gmt":"2022-09-29T12:28:22","slug":"tips-on-how-to-improve-your-email-marketing-results","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/09\/29\/tips-on-how-to-improve-your-email-marketing-results\/","title":{"rendered":"Tips on How to Improve Your Email Marketing Results"},"content":{"rendered":"<p>Because it generates so much money for your company, email marketing can be an exciting channel. If you put money into email marketing, you can anticipate a return on investment of 42 times what you put in. So, in order to re-inject some excitement into your email marketing, let&#8217;s discuss some ways in which you can turbocharge your efforts.<\/p>\n<ul>\n<li>Find lost customers again with verified offers<\/li>\n<li>Guarantee that your emails are optimized for mobile use<\/li>\n<li>&#8220;Personalization&#8221; is the name of the game<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/tips-on-how-to-improve-your-email-marketing-results\/#Find_lost_customers_again_with_verified_offers\" >Find lost customers again with verified offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/tips-on-how-to-improve-your-email-marketing-results\/#Guarantee_that_your_emails_are_optimized_for_mobile_use\" >Guarantee that your emails are optimized for mobile use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/tips-on-how-to-improve-your-email-marketing-results\/#%E2%80%9CPersonalization%E2%80%9D_is_the_name_of_the_game\" >&#8220;Personalization&#8221; is the name of the game<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Find_lost_customers_again_with_verified_offers\"><\/span>Find lost customers again with verified offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customers frequently abandon their online shopping carts, which results in lost revenue. An abandoned cart email can be used to recover lost sales from customers already in your database. However, retargeting ads can only be purchased if the user wasn&#8217;t logged in, and these don&#8217;t have a reliable return on investment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guarantee_that_your_emails_are_optimized_for_mobile_use\"><\/span>Guarantee that your emails are optimized for mobile use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile devices are increasingly being used to read emails. Just making sure your emails are mobile-friendly isn&#8217;t enough anymore. It needs to be created with mobile in mind, with desktop optimization as a secondary consideration.<\/p>\n<p>As a result, you may need to reconsider some of your current strategies. Studies have shown, for instance, that mobile email readers click less frequently than desktop users. Given the constraints of the mobile experience, this makes a certain amount of intuitive sense.<\/p>\n<p>This could lead you to purposefully create emails with fewer links and CTAs. In some cases, being limited in the number of clicks you can make within an email is a good thing, as it makes you prioritize those that will have the greatest impact on your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CPersonalization%E2%80%9D_is_the_name_of_the_game\"><\/span>&#8220;Personalization&#8221; is the name of the game<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On a daily basis, most people receive over a hundred emails. The best way to get your emails read in today&#8217;s overflowing inboxes is to add a personal touch.<\/p>\n<p>As with any endeavor, you can ease into the process of customization. Perhaps you can simply address them by name in the email&#8217;s subject or body. Missing their name? It&#8217;s acceptable to refer to something they&#8217;ve bought or expressed interest in just recently.<\/p>\n<p>As you collect more first-party data, you can refine the level of personalization in your email communications. Items from their wishlist, links to previously visited pages, and more can all be incorporated.<\/p>\n<p>Individualization is also beneficial. An email with a personalized subject line has a 50% higher chance of being opened than one with a generic one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because it generates so much money for your company, email marketing can be an exciting channel. If you put money into email marketing, you can&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[56],"class_list":["post-4056","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips on How to Improve Your Email Marketing Results<\/title>\n<meta name=\"description\" content=\"Because it generates so much money for your company, email marketing can be an exciting channel. If you put money into email marketing, you can anticipate a return on investment of 42 times what you put in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/tips-on-how-to-improve-your-email-marketing-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on How to Improve Your Email Marketing Results\" \/>\n<meta property=\"og:description\" content=\"Because it generates so much money for your company, email marketing can be an exciting channel. 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