{"id":4053,"date":"2022-09-29T11:32:08","date_gmt":"2022-09-29T11:32:08","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=4053"},"modified":"2022-09-29T11:32:08","modified_gmt":"2022-09-29T11:32:08","slug":"how-to-avoid-making-an-email-campaign-that-is-annoying","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/","title":{"rendered":"How to avoid making an email campaign that is annoying"},"content":{"rendered":"<p>If you own a small business, you know how important it is to maintain a positive image in the eyes of your customers. Sending annoying marketing emails to potential customers is a quick way to ruin your reputation. If you want to get the word out about your business, but don&#8217;t want to risk annoying potential customers, stick to these email marketing guidelines.<\/p>\n<ul>\n<li>Clearly label your call to action and make it stand out<\/li>\n<li>Be sure your email marketing strategy is appealing before launching it<\/li>\n<li>You shouldn&#8217;t spam your clients&#8217; inboxes<\/li>\n<li>Avoid oversaturating your post with graphics, especially stock photos<\/li>\n<li>Stay away from boring subject lines<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/#Clearly_label_your_call_to_action_and_make_it_stand_out\" >Clearly label your call to action and make it stand out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/#Be_sure_your_email_marketing_strategy_is_appealing_before_launching_it\" >Be sure your email marketing strategy is appealing before launching it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/#You_shouldnt_spam_your_clients_inboxes\" >You shouldn&#8217;t spam your clients&#8217; inboxes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/#Avoid_oversaturating_your_post_with_graphics_especially_stock_photos\" >Avoid oversaturating your post with graphics, especially stock photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/29\/how-to-avoid-making-an-email-campaign-that-is-annoying\/#Stay_away_from_boring_subject_lines\" >Stay away from boring subject lines<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Clearly_label_your_call_to_action_and_make_it_stand_out\"><\/span>Clearly label your call to action and make it stand out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keeping with the theme of brevity, make sure your call to action (CTA) stands out clearly. The average consumer has a short attention span and wants to know an email&#8217;s point the moment they open it. If getting readers to click through to your CTA is your top priority, then having it buried in the body of your email will likely do more harm than good.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Be_sure_your_email_marketing_strategy_is_appealing_before_launching_it\"><\/span>Be sure your email marketing strategy is appealing before launching it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your emails should catch the attention of your subscribers in one of three ways: through targeted prose that gets your point across economically; through flashy graphics that draw the eye to the information you&#8217;re trying to share; or through a combination of these and other techniques. A failure to do so may result in your email content being relegated from digital marketing to the spam folder.<\/p>\n<p>Find out who you&#8217;re selling to so you can better cater to their needs. For instance, a marketing strategy that is &#8220;appealing&#8221; to a group of teenagers may look very different from one that is &#8220;appealing&#8221; to a group of businesspeople.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_shouldnt_spam_your_clients_inboxes\"><\/span>You shouldn&#8217;t spam your clients&#8217; inboxes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most obvious ways your email marketing campaign can turn annoying is if you send too many messages to a single subscriber at once. We send billions of emails every day, and many of them are never read. If you bombard your audience with too many messages or send too many emails that don&#8217;t provide any real value, you risk boring and eventually losing them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avoid_oversaturating_your_post_with_graphics_especially_stock_photos\"><\/span>Avoid oversaturating your post with graphics, especially stock photos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get your point across, keep the body of your email message brief and easy to read. As soon as your intended recipient opens your email, you need to do everything in your power to keep them there. While it&#8217;s tempting to use a slick email template complete with eye-catching graphics, stock photos, and a bold CTA button, a more straightforward approach may yield better results.<\/p>\n<p>Sending a plain-text email is acceptable if you lack the graphical skills necessary to make your message stand out without being obnoxious. In fact, you should primarily rely on sending text-only emails.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stay_away_from_boring_subject_lines\"><\/span>Stay away from boring subject lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating engaging email subject lines is a great way to attract the attention of your intended audience. Given its prominence, the subject line of your email marketing campaign should make sense and avoid coming off as clickbait. According to Polly Kay, a marketing consultant with Polly Kay Marketing, failing to craft a good email subject line is like falling flat on your face just before the starting gun.<\/p>\n<p>When it comes to encouraging email opens with teasers, &#8220;there&#8217;s a fine line,&#8221; as Kay put it, &#8220;between getting your email and any subsequent offerings channelled immediately to the junk folder as it comes across as clickbait.&#8221; &#8220;A misleading, vague, or weak subject line will not encourage opening, and any subject that doesn&#8217;t make it clear what&#8217;s inside and why your prospect should care is pointless &#8211; and annoying.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own a small business, you know how important it is to maintain a positive image in the eyes of your customers. Sending annoying&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[439],"class_list":["post-4053","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to avoid making an email campaign that is annoying - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"If you own a small business, you know how important it is to maintain a positive image in the eyes of your customers. 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