{"id":4051,"date":"2022-09-27T13:30:44","date_gmt":"2022-09-27T13:30:44","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=4051"},"modified":"2022-09-27T13:30:44","modified_gmt":"2022-09-27T13:30:44","slug":"how-to-improve-your-online-brand-awareness","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/","title":{"rendered":"How to Improve Your Online Brand Awareness"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#Table_of_Contents\" >Table of Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#Make_use_of_multimedia_tools_like_video_and_audio_podcasts\" >Make use of multimedia tools like video and audio podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#Have_influential_people_help_promote_your_product\" >Have influential people help promote your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#Search_engine_optimization_should_be_used_to_boost_all_content\" >Search engine optimization should be used to boost all content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#Invest_in_online_reputation_management\" >Invest in online reputation management<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Make use of multimedia tools like video and audio podcasts<\/li>\n<li>Have influential people help promote your product<\/li>\n<li>Search engine optimization should be used to boost all content<\/li>\n<li>Invest in online reputation management<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Make_use_of_multimedia_tools_like_video_and_audio_podcasts\"><\/span>Make use of multimedia tools like video and audio podcasts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand awareness can be boosted by maintaining an active profile in numerous online communities. You should think about making some videos and other visual content for your brand. Find a video rhythm that serves both you and your audience, whether it&#8217;s long-form tutorials or short clips, and stick to it.<\/p>\n<p>Podcasting is another growing platform for spreading information. While podcasting&#8217;s entry barrier is low, generating quality content requires dedication and time. Pick an episode format and subject matter that will interest your listeners. One strategy for growing your podcast&#8217;s audience is to feature interviews with influential people in your field.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Have_influential_people_help_promote_your_product\"><\/span>Have influential people help promote your product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent years, influencer marketing has exploded in popularity for good reason: it generates results. Mediakix found that nearly 90% of marketers believe the ROI from influencer marketing to be on par with or even higher than that of other marketing channels.<\/p>\n<p>Think about forming partnerships with social media influencers who will promote your brand on their channels if this is a good fit for your business. Of course, only collaborate with influencers who represent your brand&#8217;s values and reach the same people you do. In order to increase the likelihood that their followers will support your brand, encourage them to be inventive and genuine in their promotion of it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_engine_optimization_should_be_used_to_boost_all_content\"><\/span>Search engine optimization should be used to boost all content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimization for search engines, or SEO, is a method used to improve a website&#8217;s visibility online. According to research by Sistrix, the top spot on a Google search page receives 28.5% of all clicks. This is a significant increase from being on the second page of Google. The average click-through rate decreases to 2.5% when a listing is in the tenth position, down from 5% in the first position. The easiest way to boost your search engine ranking, and thus the number of visitors to your site, is to create content that is both optimized and of high quality, and that encourages engagement on your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Invest_in_online_reputation_management\"><\/span>Invest in online reputation management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reputation management in the digital sphere means just that. Customers have the power to negatively affect the online reputation of even the most well-known brands. All of us have read comments from people who are unhappy with a product or service they purchased online. Spending some time learning how reviews function and how to respond to online reviews can give you more control over the online reputation of your business and brand.<\/p>\n<p>You can keep tabs on how people perceive your brand online by investing in a reputation management system. In the event of unfavorable comments or false information being spread about your company, you can swiftly rectify the situation and restore public trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Make use of multimedia tools like video and audio podcasts Have influential people help promote your product Search engine optimization should be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,17],"tags":[442],"class_list":["post-4051","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-email-marketing","tag-brand-awareness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve Your Online Brand Awareness<\/title>\n<meta name=\"description\" content=\"How to Improve Your Online Brand Awareness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve Your Online Brand Awareness\" \/>\n<meta property=\"og:description\" content=\"How to Improve Your Online Brand Awareness\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T13:30:44+00:00\" \/>\n<meta name=\"author\" content=\"admin2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\"},\"author\":{\"name\":\"admin2\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\"},\"headline\":\"How to Improve Your Online Brand Awareness\",\"datePublished\":\"2022-09-27T13:30:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"keywords\":[\"Brand Awareness\"],\"articleSection\":[\"Digital Marketing\",\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\",\"url\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\",\"name\":\"How to Improve Your Online Brand Awareness\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2022-09-27T13:30:44+00:00\",\"description\":\"How to Improve Your Online Brand Awareness\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Improve Your Online Brand Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\",\"name\":\"admin2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"caption\":\"admin2\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/admin2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Improve Your Online Brand Awareness","description":"How to Improve Your Online Brand Awareness","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/","og_locale":"en_US","og_type":"article","og_title":"How to Improve Your Online Brand Awareness","og_description":"How to Improve Your Online Brand Awareness","og_url":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2022-09-27T13:30:44+00:00","author":"admin2","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin2","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/"},"author":{"name":"admin2","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5"},"headline":"How to Improve Your Online Brand Awareness","datePublished":"2022-09-27T13:30:44+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/"},"wordCount":500,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"keywords":["Brand Awareness"],"articleSection":["Digital Marketing","Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/","url":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/","name":"How to Improve Your Online Brand Awareness","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2022-09-27T13:30:44+00:00","description":"How to Improve Your Online Brand Awareness","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2022\/09\/27\/how-to-improve-your-online-brand-awareness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Improve Your Online Brand Awareness"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5","name":"admin2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","caption":"admin2"},"url":"https:\/\/lite14.net\/blog\/author\/admin2\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"predecessor-version":[{"id":4052,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/4051\/revisions\/4052"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}