{"id":394,"date":"2021-07-05T11:56:41","date_gmt":"2021-07-05T11:56:41","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=394"},"modified":"2022-06-17T05:01:14","modified_gmt":"2022-06-17T05:01:14","slug":"the-5-step-test-to-determine-optimal-email-frequency","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/07\/05\/the-5-step-test-to-determine-optimal-email-frequency\/","title":{"rendered":"The 5-Step Test to Determine Optimal Email Frequency"},"content":{"rendered":"\r\n

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You’re well aware that there is a thin line between infrequent email communications and inundating your email recipients with messages to the point of opting out. Perhaps you’re interested in increasing the frequency of your email marketing in 2021 but don’t want to see all your hard lead generation work go to waste by doing so. How do you determine the optimal email sending frequency for your subscriber list?<\/p>\r\n\r\n\r\n\r\n

If you guessed “test,” you are correct! While we’ve conducted tests and published research on email sending frequency, each brand’s email marketing campaign objectives and subscriber list are unique, necessitating fine-tuned testing to determine the most effective sending frequency.<\/p>\r\n\r\n\r\n\r\n

Therefore, how do you begin conducting an email send frequency test? Many people have been hesitant to conduct this test for fear of jeopardizing their lead generation efforts, but it is actually quite straightforward. Let’s walk through the steps required to conduct this test so you can begin determining how frequently you should communicate with your email subscribers.<\/p>\r\n\r\n\r\n\r\n

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