{"id":3710,"date":"2022-08-18T16:07:52","date_gmt":"2022-08-18T16:07:52","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=3710"},"modified":"2022-09-02T10:21:40","modified_gmt":"2022-09-02T10:21:40","slug":"how-to-build-a-customer-focused-sales-process","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/","title":{"rendered":"How to build a customer-focused sales process"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5632371\/pexels-photo-5632371.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"Free Cash Inside a Tiny Shopping Cart Stock Photo\" \/><\/p>\n<ul>\n<li>Ask questions<\/li>\n<li>Align with the customer\u2019s objectives<\/li>\n<li>Figure out where your customers are experiencing the most discomfort<\/li>\n<li>Deliver consistent help<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/#Ask_questions\" >Ask questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/#Align_with_the_customers_objectives\" >Align with the customer\u2019s objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/#Figure_out_where_your_customers_are_experiencing_the_most_discomfort\" >Figure out where your customers are experiencing the most discomfort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/#Deliver_consistent_help\" >Deliver consistent help<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Ask_questions\"><\/span>Ask questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salespeople should make an earnest effort to learn about their customers before attempting customer-centric selling. This is why it&#8217;s better to start with questions than with a hard sell.<\/p>\n<p>Instead of giving a speech over a canned presentation, tailor your words to the specific wants and needs of the customer. This focus on the client is probably why 82% of successful B2B salespeople are naturally curious.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Align_with_the_customers_objectives\"><\/span>Align with the customer\u2019s objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that they know what the customer wants, salespeople can shift their attention to finding solutions. In the event that you and the client are a good fit, you should tailor your pitch to address the specific problems faced by that client.<\/p>\n<p>Understanding the customer&#8217;s point of view allows salespeople to better explain the benefits of their product or service. Focus on how your product or service will help the customer instead of highlighting its features. Walk me through the ways in which they can cut back on wasted effort and cash. Focus on the relief they will feel once their problems have been solved.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Figure_out_where_your_customers_are_experiencing_the_most_discomfort\"><\/span>Figure out where your customers are experiencing the most discomfort<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The salesperson can learn more about the client&#8217;s wants and pain points through a series of questions and answers. Keep in mind that solving problems for customers is at the heart of customer-centric selling.<\/p>\n<p>It is important to fully address a client&#8217;s problems by first determining what those problems are. Pay close attention to the customer&#8217;s needs and concerns through attentive listening in order to get to the bottom of the issue the client is facing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deliver_consistent_help\"><\/span>Deliver consistent help<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep in mind that your responsibility to the customer does not end when the sale is made. The success of customer-centric selling is based on the fact that it fosters a connection with the buyer beyond the monetary transaction at hand.<\/p>\n<p>Maintaining a high level of service for your newly acquired clients is essential in growing and retaining them. After a sale has been made, the customer should be able to reach out to the salesperson or customer success manager for help with anything from the onboarding process to keeping the relationship strong.<\/p>\n<p>As well as bolstering the value proposition, consistently exceeding customer expectations builds loyalty and inspires trust at every touchpoint.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3915 size-full\" src=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/09\/how-to-build-a-customer-focused-sales-process.jpg\" alt=\"how to build a customer focused sales process\" width=\"451\" height=\"652\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/09\/how-to-build-a-customer-focused-sales-process.jpg 451w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/09\/how-to-build-a-customer-focused-sales-process-208x300.jpg 208w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask questions Align with the customer\u2019s objectives Figure out where your customers are experiencing the most discomfort Deliver consistent help Ask questions Salespeople should make&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[400],"class_list":["post-3710","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-customer-focused-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a customer-focused sales process<\/title>\n<meta name=\"description\" content=\"How to build a customer-focused sales process\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a customer-focused sales process\" \/>\n<meta property=\"og:description\" content=\"How to build a customer-focused sales process\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2022\/08\/18\/how-to-build-a-customer-focused-sales-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; 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