{"id":3433,"date":"2022-07-21T12:38:47","date_gmt":"2022-07-21T12:38:47","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=3433"},"modified":"2022-07-28T06:18:50","modified_gmt":"2022-07-28T06:18:50","slug":"google-analytics-4-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/","title":{"rendered":"Google Analytics 4: Everything You Need To Know"},"content":{"rendered":"<p>By July 2023, Google is moving all analytics setup to GA 4 or Google Analytics 4. It wants companies to run on this platform latest by July 2022, so that they have complete one-year data when the complete switchover begins in 2023.<\/p>\n<p>However, there\u2019s a lot to learn for marketers and there\u2019s certainly some confusion or doubts revolving around GA 4. This blog contains information regarding <a href=\"https:\/\/www.ezrankings.org\/blog\/ga-4\/\">GA 4<\/a>, how it\u2019s different, and the necessary measures to perform while setting up GA 4.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/#What_Is_The_Difference_Between_Universal_Analytics_And_Google_Analytics_4\" >What Is The Difference Between Universal Analytics And Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/#What_To_Do_Immediately_With_Your_Google_Analytics\" >What To Do Immediately With Your Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/#How_To_Set_Up_Google_Analytics_4\" >How To Set Up Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/#Will_There_Be_Any_Loss_Of_Data_If_The_Transition_Isnt_Made_On_Time\" >Will There Be Any Loss Of Data If The Transition Isn\u2019t Made On Time?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/07\/21\/google-analytics-4-everything-you-need-to-know\/#How_Is_It_Possible_To_Migrate_Data_From_Universal_Analytics_To_GA_4\" >How Is It Possible To Migrate Data From Universal Analytics To GA 4?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_The_Difference_Between_Universal_Analytics_And_Google_Analytics_4\"><\/span>What Is The Difference Between Universal Analytics And Google Analytics 4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Introduced in the fall of 2012, Google Universal Analytics is the analytics most people are accustomed to. It contains the regular bounce rate, page views, and all the other familiar metrics.<\/p>\n<p>However, GA 4 with new advancements, aims at understanding website visitors. It\u2019s the\u00a0<a href=\"https:\/\/www.ezrankings.org\/blog\/category\/google-analytics\/\">new update of Google Analytic<\/a>s. With much precise information available for marketers, the new update has made Analytics robust.<\/p>\n<p>Currently, GA 4 has no API and it includes new metrics such as engagements, screens, and views. So, the new advanced version of Analytics is GA 4, whereas, the former one is Universal Analytics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_To_Do_Immediately_With_Your_Google_Analytics\"><\/span><span id=\"What_To_Do_Immediately_With_Your_Google_Analytics\" class=\"ez-toc-section\"><\/span>What To Do Immediately With Your Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses should switch over to Google Analytics as quickly as they can. Then, there are 2 deadlines to keep in mind. As far as the precise dates are concerned, July 1, 2023, is when the accessible version of universal processing will be disapproved.<\/p>\n<p>For the 360 or paid customers, October 1, 2023, is when their versions will be deprecated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Set_Up_Google_Analytics_4\"><\/span><span id=\"How_To_Set_Up_Google_Analytics_4\" class=\"ez-toc-section\"><\/span>How To Set Up Google Analytics 4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>These are the steps that you can take for configuring Google Analytics 4 (GA 4):<\/strong><\/p>\n<p><strong>Step \u2013 1.<\/strong>\u00a0Access your Google Analytics account.<\/p>\n<p><strong>Step \u2013 2.<\/strong>\u00a0Now, click on Admin, gear icon, and the bottom left navigation.<\/p>\n<p><strong>Step \u2013 3.<\/strong>\u00a0Verify that the correct account and property are selected.<\/p>\n<p><strong>Step \u2013 4.<\/strong>\u00a0Click on GA 4 Setup Assistant which should be the first option in the Property column.<\/p>\n<p><strong>Step \u2013 5.<\/strong>\u00a0In the Setup Wizard, click on the large blue button that shows Get Started.<\/p>\n<p><strong>Step \u2013 6.<\/strong>\u00a0Finally, click on the blue button to create a property.<\/p>\n<p><strong>Note:<\/strong>\u00a0You may need to add the Analytics tag by yourself if you use a website builder such as Shopify, WordPress, or Wix. The setup assistant of GA 4 works automatically with gtag.js. Additionally, if you\u2019re having problems with Google Analytics sync on your Settings page, ensure that you have old code on your site. If not, add your old UA code and resync your account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_There_Be_Any_Loss_Of_Data_If_The_Transition_Isnt_Made_On_Time\"><\/span><span id=\"Will_There_Be_Any_Loss_Of_Data_If_The_Transition_Isnt_Made_On_Time\" class=\"ez-toc-section\"><\/span>Will There Be Any Loss Of Data If The Transition Isn\u2019t Made On Time?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GA 4 does not carry any data that you\u2019ve gathered on the old version. It uses an entirely new data model which requires a new implementation to insert data into that product.<\/p>\n<p>So, the best practice immediately should be to run both versions, old and new, side by side so that the transition remains smooth, which is also the reason why businesses should switch to GA 4 by July 2022. If this doesn\u2019t happen on time, later on, it will harder for businesses to do a year-by-year analysis on Analytics.\u00a0 Hence, running GA4 in parallel with analytics is the best bet.<\/p>\n<p>Currently, the focus should be on getting the key conversions tracked and not getting to-the-point data, especially, if you don\u2019t have enough time to make the transition. With the right Google tag manager, it should be convenient to transition base pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_It_Possible_To_Migrate_Data_From_Universal_Analytics_To_GA_4\"><\/span><span id=\"How_Is_It_Possible_To_Migrate_Data_From_Universal_Analytics_To_GA_4\" class=\"ez-toc-section\"><\/span>How Is It Possible To Migrate Data From Universal Analytics To GA 4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of now, there doesn\u2019t seem to be a major update on transitioning to Google Analytics 4. One shouldn\u2019t be bothered with very old data and transferring relevant data would be convenient for all through Google sheets to get the usual tables or reports.<\/p>\n<p>Just the basic data should be simple to transition. Though there might be plug-ins that are likely to become available for transitioning but relevant, yearly business data should be easy to transfer.<\/p>\n<p>However, to move mass data, the best possible way would be through Google Sheet connectors as it allows for automation. In the coming months, some plug-ins for mass data transfer might also become available.<\/p>\n<p>Moreover, Google Analytics 4 contains a lot of features in its free version such as funnels, Google Advanced Media Integration, Big Query Integration, Search Ads 360, etc. This will aid marketers in collecting the raw data for their campaigns, so if, in the future, there\u2019s any update in the version of Google Analytics, businesses won\u2019t have trouble migrating data.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3473 size-full\" src=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/07\/How-To-Set-Up-Google-Analytics-4-scaled.jpg\" alt=\"How To Set Up Google Analytics 4\" width=\"335\" height=\"2560\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/07\/How-To-Set-Up-Google-Analytics-4-scaled.jpg 335w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/07\/How-To-Set-Up-Google-Analytics-4-134x1024.jpg 134w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/07\/How-To-Set-Up-Google-Analytics-4-201x1536.jpg 201w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2022\/07\/How-To-Set-Up-Google-Analytics-4-268x2048.jpg 268w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By July 2023, Google is moving all analytics setup to GA 4 or Google Analytics 4. It wants companies to run on this platform latest&#8230;<\/p>\n","protected":false},"author":160,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,19],"tags":[352,264,351],"class_list":["post-3433","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-google-adwords-marketing","tag-ga-4","tag-google-analytics","tag-google-analytics-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4: Everything You Need To Know - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"By July 2023, Google is moving all analytics setup to GA 4 or Google Analytics 4. 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