<\/span><\/h2>\nImprove EAT. E-A-T is one of Google’s content quality assessment algorithms, the abbreviation stands for Expertise (expertise), Authoritativeness (authority), Trustworthiness (reliability). If the site does not meet these criteria, the search engine assigns a low rating to the resource and it is highly likely to fall out of the top of the search results. Yandex does not have this algorithm, but the search engine also pays attention to the quality of the content.<\/p>\n
What to do to increase expertise and trust in the site:<\/strong><\/p>\n\n- if the article was written by a doctor, be sure to indicate the author of the material, his experience and position to confirm his expertise;
\nkeep the articles up to date and regularly update the blog section;<\/li>\n - if the clinic has high-tech and modern equipment, be sure to write about it, the presence of good equipment will give credibility to the clinic and indicate the high quality of services;<\/li>\n
- indicate not only the address and contacts, but also directions of travel, transport options, as well as detailed information about the clinic – the more useful data for the user, the better;<\/li>\n
- entrust the writing of articles to an expert doctor – he will be able to include reliable and verifiable facts in the material, reveal the problem from different angles, give the reader both theory and practical recommendations.<\/li>\n<\/ol>\n