{"id":313,"date":"2021-06-21T00:53:43","date_gmt":"2021-06-21T00:53:43","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=313"},"modified":"2022-06-17T05:01:14","modified_gmt":"2022-06-17T05:01:14","slug":"setting-goals-for-your-emails","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/21\/setting-goals-for-your-emails\/","title":{"rendered":"Setting Goals For Your Emails"},"content":{"rendered":"\r\n

 <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

The next thing that is needed for you to do is set goals for your email marketing.<\/p>\r\n\r\n\r\n\r\n

Goal-setting is really critical for your email marketing program <\/strong>because it will give each email you send a specific purpose. You need to know the place you are heading before you can strategize a route to get there.<\/p>\r\n\r\n\r\n\r\n

Setting strategic goals will help you show your boss and the other stakeholders in your organization that your email marketing strategy have the right effect on your bottom line.<\/p>\r\n\r\n\r\n\r\n

How can you create a solid email marketing goal? <\/strong>By ensuring they are S.M.A.R.T.:<\/strong><\/p>\r\n\r\n\r\n\r\n

What are the SMART goals?<\/strong><\/p>\r\n\r\n\r\n\r\n

Each of your goal that you create should be measurable, so that you’ll have a way to track your results, and specific to your campaign. Make sure that they are ambitious, but not too high that they are impossible to reach.<\/p>\r\n\r\n\r\n\r\n

Every of your goal should be relevant to the campaign in which it has been created.<\/p>\r\n\r\n\r\n\r\n

In other words, you do not necessarily want to track the number of purchases <\/strong>that an email drove if it is not directly selling something.<\/p>\r\n\r\n\r\n\r\n

For example, a promo email’s goal could be simply the total sales attributed to the said email, while a simple newsletter could be the CTR on an article included.<\/p>\r\n\r\n\r\n\r\n

Plus, each of the goal needs to be time-bound \u2014 meaning you should be able to meet your goal within a set time limit.<\/p>\r\n\r\n\r\n\r\n

What kind of goals can be set for your email marketing program?<\/strong><\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Increasing click-through rates: <\/strong>The Click-through rates mean that your audience has read your email, and they have also followed through to click the link to your website, which could be a chance to increase your conversions.<\/p>\r\n\r\n\r\n\r\n

2. Increasing your ROI:<\/strong> For every dollar that you have spent on the email marketing, you see an average about $44 return. You could set goals to help you increase your average ROI.<\/p>\r\n\r\n\r\n\r\n

3. Increasing your open rates: <\/strong>An unopened email is like as effective as an unsent email. Trying to increase your open rates is a very solid goal to set for your email marketing strategy.<\/p>\r\n\r\n\r\n\r\n

4. Increasing the number of subscribers: <\/strong>The more people that you can reach with your emails, the better for you. You need to set a series of goals that will help you increase your total subscribers.<\/p>\r\n\r\n\r\n\r\n

You can make use of some templates to create each one of your goals:<\/p>\r\n\r\n\r\n\r\n

By simply {insert day, the month, the year}, {insert your organization\u2019s name} the marketing team will reach {insert the number} {insert the metric} every {insert the time frame}.<\/p>\r\n\r\n\r\n\r\n

Enter those goals into your template: <\/strong>Your annual email marketing goals<\/p>\r\n\r\n\r\n\r\n

Action Items:<\/strong><\/p>\r\n\r\n\r\n\r\n

1. <\/strong>For each of the campaign, you need to set a series of S.M.A.R.T. goals that will help to prove the success or failure of your campaign.<\/p>\r\n\r\n\r\n\r\n

2.<\/strong> Track each goal and then record results in your template.<\/p>\r\n\r\n\r\n\r\n

3.<\/strong> Report back to your boss on progress.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

  The next thing that is needed for you to do is set goals for your email marketing. 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