{"id":283,"date":"2021-06-17T18:05:14","date_gmt":"2021-06-17T18:05:14","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=283"},"modified":"2022-06-17T05:01:14","modified_gmt":"2022-06-17T05:01:14","slug":"6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/","title":{"rendered":"6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It)"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"514\" class=\"wp-image-288\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Why-Do-Emails-End-Up-in-the-Spam-Folder.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Why-Do-Emails-End-Up-in-the-Spam-Folder.jpg 969w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Why-Do-Emails-End-Up-in-the-Spam-Folder-300x171.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Why-Do-Emails-End-Up-in-the-Spam-Folder-768x438.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? It is simply because your emails are being filtered as spam.<\/p>\r\n\r\n\r\n\r\n<p>Thus, in this guide, we&#8217;ll discuss 6 reasons why your emails end up in spam and how to avoid them. Then, we&#8217;ll give you 5 specific tips for avoiding your emails ending up in the spam folder.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#6_Reasons_Emails_Become_Spam\" >6 Reasons Emails Become Spam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#1_You_Are_Not_Addressing_the_Correct_Audience\" >1. You Are Not Addressing the Correct Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#2_Your_IP_Address_Is_Currently_Being_Used_or_Has_Previously_Been_Used_for_Spam\" >2. Your IP Address Is Currently Being Used or Has Previously Been Used for Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#3_You_Have_Low_Rates_of_Engagement\" >3. You Have Low Rates of Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#4_Your_Subscribers_Have_Forgotten_About_You\" >4. Your Subscribers Have Forgotten About You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#5_You_Have_a_Low_Mailbox_Utilization_Rate\" >5. You Have a Low Mailbox Utilization Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#6_You_Have_Omitted_Your_Physical_Address\" >6. You Have Omitted Your Physical Address<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/#5_Ways_to_Avoid_Emails_Going_to_Spam\" >5 Ways to Avoid Emails Going to Spam<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Reasons_Emails_Become_Spam\"><\/span>6 Reasons Emails Become Spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Numerous factors influence whether or not your emails reach the inbox. Let&#8217;s take a look at the 6 reasons why your emails are being rejected by spam filters.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Are_Not_Addressing_the_Correct_Audience\"><\/span>1. You Are Not Addressing the Correct Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-image-290\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_363352847.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_363352847.jpg 1000w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_363352847-300x200.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/shutterstock_363352847-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Remember how we mentioned earlier that subscriber engagement is critical for email deliverability?<\/p>\r\n\r\n\r\n\r\n<p>When emails are incorrectly classified as spam, it may be due to low engagement rates. One of the most obvious causes of low engagement rates is having the incorrect audience on your email list.<\/p>\r\n\r\n\r\n\r\n<p>Now, we know that every marketer is attempting to increase the size of their email list. And, given the importance of email marketing, they should make every effort to grow their email list.<\/p>\r\n\r\n\r\n\r\n<p>However, rather than focusing solely on increasing subscriber counts, marketers must prioritize acquiring the right kind of subscribers.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_IP_Address_Is_Currently_Being_Used_or_Has_Previously_Been_Used_for_Spam\"><\/span>2. Your IP Address Is Currently Being Used or Has Previously Been Used for Spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"508\" class=\"wp-image-292\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/ipaddress.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/ipaddress.jpg 652w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/ipaddress-300x169.jpg 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Even if you never send spam, your emails may be flagged if your IP address was previously used for spam.<\/p>\r\n\r\n\r\n\r\n<p>If you use an email marketing service to send your campaigns, your emails are delivered via their servers. Therefore, if even one additional customer sends spam, this may have an effect on your deliverability as well.<\/p>\r\n\r\n\r\n\r\n<p>Take note, however, that each email marketing service we recommend is extremely conscientious about maintaining their reputation. They have stringent policies and procedures in place to prevent this from happening.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Have_Low_Rates_of_Engagement\"><\/span>3. You Have Low Rates of Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" class=\"wp-image-293\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/engagement-rate.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/engagement-rate.png 940w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/engagement-rate-300x150.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/engagement-rate-768x384.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Top webmail providers have stated that they consider the number of emails opened and deleted when making spam filtering decisions.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, if your open and read rates are low, your emails are more likely to be flagged as spam. You must make every effort to increase engagement.<\/p>\r\n\r\n\r\n\r\n<p>Apart from targeting the correct audience from the start, you can send emails at the optimal time, optimize your subject lines, segment your list, and scrub your list regularly to keep it fresh.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Your_Subscribers_Have_Forgotten_About_You\"><\/span>4. Your Subscribers Have Forgotten About You<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Spam complaints are the second most common reason emails never make it to the inbox.<\/p>\r\n\r\n\r\n\r\n<p>Each time a subscriber reports an email as spam, the mailbox provider records the complaint regardless of whether the email was spam or not.<\/p>\r\n\r\n\r\n\r\n<p>Once a certain number of complaints is reached, all subsequent campaigns are routed directly to the spam folder.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, why would a subscriber report your email as spam if it is not?<\/p>\r\n\r\n\r\n\r\n<p>The most likely explanation is that they simply do not recall you. Even though they authorized you to email them, they have no recollection of doing so, and thus believe you are sending them spam.<\/p>\r\n\r\n\r\n\r\n<p>To avoid this, ensure that the branding on your emails is memorable and consistent with the branding on your website. This includes images, colors, typography, and tone of voice, among other things. Additionally, ensure that the &#8220;from&#8221; line contains a name they will recognize.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_You_Have_a_Low_Mailbox_Utilization_Rate\"><\/span>5. You Have a Low Mailbox Utilization Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"473\" class=\"wp-image-294\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Mailbox_Size_In_Office_365_OG.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Mailbox_Size_In_Office_365_OG.png 1200w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Mailbox_Size_In_Office_365_OG-300x158.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Mailbox_Size_In_Office_365_OG-1024x538.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Mailbox_Size_In_Office_365_OG-768x403.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Email service providers&#8217; spam filtering algorithms take into account the ratio of active to inactive email accounts on your list. An inactive email account is one that has not been used in a long period of time or is used infrequently.<\/p>\r\n\r\n\r\n\r\n<p>If you send an email campaign to a large number of inactive email addresses, this raises a red flag for spam filters.<\/p>\r\n\r\n\r\n\r\n<p>To avoid this, periodically purge your email list of subscribers who haven&#8217;t engaged with your campaigns in a while.<\/p>\r\n\r\n\r\n\r\n<p>This can be accomplished by sending a win-back email to boost engagement. This is a way to give your audience one final opportunity to engage with their brand before they are removed from your email list.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_You_Have_Omitted_Your_Physical_Address\"><\/span>6. You Have Omitted Your Physical Address<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>You are required by law to include your physical address. This can be your current street address or a registered post office box with the United States Postal Service. Postal Service, or a private mailbox registered with a Postal Service-regulated commercial mail receiving agency.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Avoid_Emails_Going_to_Spam\"><\/span>5 Ways to Avoid Emails Going to Spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Given that you now understand the theory underlying email deliverability and the twelve reasons why emails end up in spam, you&#8217;re ready to take action. Adhere to our seven tips to ensure that your message reaches your customers&#8217; inboxes.<\/p>\r\n\r\n\r\n\r\n<p>1. Begin by Targeting the Correct Customers<\/p>\r\n\r\n\r\n\r\n<p>2. Use Double Options from the Start\u00a0<\/p>\r\n\r\n\r\n\r\n<p>3. Inform Subscribers to Add Your Emails to Their Whitelists<\/p>\r\n\r\n\r\n\r\n<p>4. Inform Gmail users that they can &#8220;Drag&#8221; emails from other tabs to the primary inbox.<\/p>\r\n\r\n\r\n\r\n<p>5. Instruct Subscribers on How to Stay Organized With Their Emails<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It) - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? It is simply because your emails are being filtered as spam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/17\/6-reasons-why-your-emails-end-up-in-the-spam-folder-and-how-to-avoid-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It) - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? 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