{"id":2698,"date":"2022-06-24T10:14:12","date_gmt":"2022-06-24T10:14:12","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=2698"},"modified":"2022-06-24T10:14:12","modified_gmt":"2022-06-24T10:14:12","slug":"4-effective-email-marketing-tactics-to-convert-new-business-sales-leads","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/","title":{"rendered":"4 Effective Email Marketing Tactics To Convert New Business Sales Leads"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.intouchcrm.com\/wp-content\/uploads\/2016\/03\/email-marketing-automation-e1487927257659.png\" alt=\"See the source image\" \/><\/p>\n<p>It&#8217;s not uncommon for an email to be immediately deleted, marked as spam, or otherwise disregarded. Determine the cause if this is happening with your emails. It&#8217;s possible you&#8217;re not engaging your audience to their full potential. E-mail marketing is a highly successful way to communicate directly with your customers and potential customers. Having a good relationship with your clients and prospects is a win-win situation. To that end, let&#8217;s take a look at some suggestions for improving your email marketing.<\/p>\n<ul>\n<li>Make Sure Your Emails Are Responsive To Mobile Devices<\/li>\n<li>Make Sure You Don&#8217;t Keep Your Emails In Spam Folders<\/li>\n<li>Make Sure Your Emails Look Clean and Crisp<\/li>\n<li>Include Links And Call-To-Actions That Are Eye-Catching<\/li>\n<\/ul>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/#Make_Sure_Your_Emails_Are_Responsive_To_Mobile_Devices\" >Make Sure Your Emails Are Responsive To Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/#Make_Sure_You_Dont_Keep_Your_Emails_In_Spam_Folders\" >Make Sure You Don&#8217;t Keep Your Emails In Spam Folders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/#Make_Sure_Your_Emails_Look_Clean_and_Crisp\" >Make Sure Your Emails Look Clean and Crisp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/#Include_Links_And_Call-To-Actions_That_Are_Eye-Catching\" >Include Links And Call-To-Actions That Are Eye-Catching<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Emails_Are_Responsive_To_Mobile_Devices\"><\/span>Make Sure Your Emails Are Responsive To Mobile Devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Make your email communications more user-friendly on mobile devices. Everything&#8217;s becoming mobile in the future. The end of the desktop is near. In recent years, desktop sales have been on the decline for several years. There were 269.7 million PCs shipped in 2016. This is a decrease of 6.2% compared to 2015.<\/p>\n<p>There is a lack of interest in upgrading old PCs. Tablets and smartphones are used instead. Almost half of all emails are now opened on a smartphone or tablet. Only 19% of emails are opened on a desktop computer. If your email messages are not optimized for mobile devices, they will be deleted. Customers are less likely to become subscribers because of this.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_You_Dont_Keep_Your_Emails_In_Spam_Folders\"><\/span>Make Sure You Don&#8217;t Keep Your Emails In Spam Folders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Emails that appear to be spam will not be opened or read. In order to comply with the CAN-SPAM Act, ensure that your email receivers have opted in to receive them. It&#8217;s best to stay away from utilizing all capital letters, exclamation points, and overly dramatic language. Emails that are badly formatted in HTML might also be a hindrance to their delivery. It is possible for an email to be flagged as spam by one spam filter while passing through another. To learn more about spam filters and how to avoid them, read on.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Emails_Look_Clean_and_Crisp\"><\/span>Make Sure Your Emails Look Clean and Crisp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>It seems obvious, but you&#8217;d be surprised at how many individuals still write emails that look like they came straight out of the 1990s. If your subject line piques the reader&#8217;s curiosity, you must keep it up. In other words:<\/p>\n<ul>\n<li>Writing succinctly, with an emphasis on the most important words and phrases for your target audience.<\/li>\n<li>Making it easier to read and understand by including bullet points for the most important ideas.<\/li>\n<li>Using photos sparingly is essential. Rather than replacing your text, images should enhance it, not detract from it. a few e-mail services<\/li>\n<li>Photographs should be restricted or viewed as potential sources of spam.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Include_Links_And_Call-To-Actions_That_Are_Eye-Catching\"><\/span>Include Links And Call-To-Actions That Are Eye-Catching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Most email marketing campaigns are aimed at increasing the number of visitors to a website or landing page. It&#8217;s a simple equation: no clicks = no customers. Always include eye-catching buttons with text that encourages users to take action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not uncommon for an email to be immediately deleted, marked as spam, or otherwise disregarded. Determine the cause if this is happening with your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,17],"tags":[56],"class_list":["post-2698","post","type-post","status-publish","format-standard","hentry","category-business-updates","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Effective Email Marketing Tactics To Convert New Business Sales Leads - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"It&#039;s not uncommon for an email to be immediately deleted, marked as spam, or otherwise disregarded. Determine the cause if this is happening with your emails. It&#039;s possible you&#039;re not engaging your audience to their full potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/06\/24\/4-effective-email-marketing-tactics-to-convert-new-business-sales-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Effective Email Marketing Tactics To Convert New Business Sales Leads - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"It&#039;s not uncommon for an email to be immediately deleted, marked as spam, or otherwise disregarded. Determine the cause if this is happening with your emails. 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