{"id":245,"date":"2021-06-14T16:48:32","date_gmt":"2021-06-14T16:48:32","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=245"},"modified":"2022-06-17T05:05:38","modified_gmt":"2022-06-17T05:05:38","slug":"branded-content-what-it-is-and-how-to-use-it-to-fuel-sales","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/","title":{"rendered":"Branded Content: What It Is and How to Use It to Fuel Sales"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"473\" class=\"wp-image-248\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/BC.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/BC.png 1200w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/BC-300x158.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/BC-1024x538.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/BC-768x403.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>As a small business owner, you understand the value of branding in raising your company&#8217;s profile and increasing sales. You, on the other hand, do not have a sizable advertising budget to invest in traditional (i.e. costly) branding strategies.<\/p>\r\n\r\n\r\n\r\n<p>The answer to your dilemma is branding content \u2013 a low-cost (yet highly effective) strategy that can assist in developing your business&#8217;s online brand and ultimately generate more leads, prospects, and customers.<\/p>\r\n\r\n\r\n\r\n<p>We&#8217;ll begin by defining branding content and then discuss six different ways you can use it to expand your business&#8217;s reach.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/#1_Parody_to_Strengthen_the_Brand\" >1. Parody to Strengthen the Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/#2_Newsletters_for_Content_Marketing\" >2. Newsletters for Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/#3_Advertising\" >3. Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/#4_Blogs\" >4. Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/14\/branded-content-what-it-is-and-how-to-use-it-to-fuel-sales\/#5_Quizzes_and_Games\" >5. Quizzes and Games<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Parody_to_Strengthen_the_Brand\"><\/span><strong>1. Parody to Strengthen the Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>In the context of branded content, a parody is when a company takes a popular television show, film, or current event and creates a humorous tribute to it while also incorporating their own brand.<\/p>\r\n\r\n\r\n\r\n<p>One excellent example is GE&#8217;s podcast The Message, which is a science fiction homage following the efforts of a top team of cryptologists to decipher, decode, and comprehend a (fictitious) message from outer space received 70 years ago. It lasted eight episodes and amassed a sizable following \u2013 there was no message to buy, it was simply a fun story.<\/p>\r\n\r\n\r\n\r\n<p>In the United States, a sandwich chain called Quiznos created a much-lauded mashup of Star Wars and a popular television show called Entourage for a television commercial \u2013 as improbable as that may sound!<\/p>\r\n\r\n\r\n\r\n<p>Parodies are easily created using a perennially popular film series (such as Star Wars), a television show, or anything else that is currently &#8216;trending.&#8217; Naturally, you must exercise extreme caution to avoid violating copyright, which means you cannot use clips or dialogue directly without express permission.<\/p>\r\n\r\n\r\n\r\n<p>You could connect a new film, television program, or event to your line of business by gently weaving in the brand name or product \u2013 I&#8217;m thinking paintbrushes with light sabres. And, judging by the examples above, it&#8217;s probably a lot of fun.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Newsletters_for_Content_Marketing\"><\/span><strong>2. Newsletters for Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"681\" class=\"wp-image-250\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/digital-publications.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/digital-publications.png 800w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/digital-publications-300x227.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/digital-publications-768x581.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Major brands (such as Lush) frequently publish their own newsletters that provide information about their products in an entertaining manner. Examples range from product-focused news to opinion pieces, and whether you print or email these to existing customers is entirely dependent on your customers&#8217; preferred method of content consumption and the resources available to you. Print can feel more personal, but comes at a cost.<\/p>\r\n\r\n\r\n\r\n<p>Consider Microsoft Stories to see how the big boys do this online \u2013 there are all sorts of treats in this &#8220;digital pub,&#8221; from staff discussing feminism to lots of interesting detail about futuristic projects (and even a conversation with the executive producer of Halo).<\/p>\r\n\r\n\r\n\r\n<p>If this option is too costly or time-consuming, consider writing opinion pieces for local newspapers to increase your visibility. To make this work, you&#8217;ll need to establish yourself as a thought leader in a field relevant to your business (for example, a company making pollution filters could write about the environment).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advertising\"><\/span><strong>3.<\/strong> <strong>Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Yes, advertising is an expensive option, but if you have the budget, you should maximize it!<\/p>\r\n\r\n\r\n\r\n<p>There are some fantastic examples of inventive advertising out there. Utilizing humour and a compelling storyline can help an advertisement stand out. Additionally, there are some fantastic still advertisements that convey branding subtly. The message is to write rather than &#8220;use our service,&#8221; so emphasizing the utility of your product rather than the product itself may be effective.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Blogs\"><\/span><strong>4. Blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"450\" class=\"wp-image-254\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Blog-amigos.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Blog-amigos.png 960w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Blog-amigos-300x150.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Blog-amigos-768x384.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Blogging is an excellent vehicle for introducing branded content, whether on your own website or through guest posts on industry-related blogs.<\/p>\r\n\r\n\r\n\r\n<p>Blogs are an excellent way to communicate with customers \u2013 every small business possesses a reservoir of specialist knowledge and expertise that can be mined for information and opinions.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Quizzes_and_Games\"><\/span><strong>5. Quizzes and Games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>A straightforward example of this would be the question, &#8216;what type of (my product) user are you?&#8217; You can make this serious or humorous: a humorous quiz might use images of well-known people (if they are public domain) or animal species to indicate a particular buyer type.<\/p>\r\n\r\n\r\n\r\n<p>This is a simple introduction to &#8216;gamified content,&#8217; an increasingly popular strategy for increasing your profile. It&#8217;s a strategy that can work extremely well in today&#8217;s game-obsessed society because it keeps your brand identity in front of your potential consumer for much longer than the typical time spent viewing an advertisement.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>As a small business owner, you understand the value of branding in raising your company&#8217;s profile and increasing sales. You, on the other hand, do&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branded Content: What It Is and How to Use It to Fuel Sales - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"As a small business owner, you understand the value of branding in raising your company&#039;s profile and increasing sales. 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