<\/span><\/h3>\nCommunity events provide excellent opportunities for list growth because participants already have some relationship with the organization.<\/p>\n
At registration, attendees can be given an opportunity to opt into future communications. Organizations can also use QR codes at physical events to direct participants to a mobile-friendly signup form.<\/p>\n
For example, a community health organization holding a free health-awareness event could place a sign near the exit stating:<\/p>\n
“Want more free community health resources? Join our email community.”<\/strong><\/p>\nThe key is to connect the signup with an obvious benefit.<\/p>\n
<\/span>4. Turn Social Media Followers into Email Subscribers<\/span><\/h3>\nSocial media is useful for attracting attention, but organizations should also encourage followers to join their email community.<\/p>\n
A nonprofit might post a short educational message on Facebook, Instagram, LinkedIn, or another platform and then invite followers to subscribe for the complete guide, event calendar, monthly update, or campaign information.<\/p>\n
This creates a relationship pathway:<\/p>\n
Social media attention \u2192 email subscription \u2192 regular engagement \u2192 participation or support.<\/strong><\/p>\nThe organization should not assume that someone who follows its social account has automatically consented to receive marketing emails. Email subscriptions should be obtained through an appropriate permission process.<\/p>\n
<\/span>5. Offer Useful Resources<\/span><\/h3>\nA useful resource can provide a strong incentive for someone to join an email list. Depending on the organization’s mission, this could include:<\/p>\n