{"id":22309,"date":"2026-07-08T09:35:31","date_gmt":"2026-07-08T09:35:31","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=22309"},"modified":"2026-07-08T09:35:31","modified_gmt":"2026-07-08T09:35:31","slug":"mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/","title":{"rendered":"MailerLite vs Sendinblue (Brevo): Which Email Marketing Tool Is Better for Small Businesses?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Email marketing continues to be one of the highest-ROI digital marketing strategies for small businesses. Whether you run an online store, a startup, a consulting business, or a local service company, email helps you build customer relationships, generate leads, and increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Among the many email marketing platforms available today, <\/span><b>MailerLite<\/b><span style=\"font-weight: 400\"> and <\/span><b>Sendinblue (now known as Brevo)<\/b><span style=\"font-weight: 400\"> are two of the most popular choices. Both offer affordable pricing, automation features, and tools to grow your audience, but each is designed with a different type of user in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this guide, we&#8217;ll compare MailerLite and Brevo based on features, pricing, automation, deliverability, ease of use, and real-world performance to help you choose the right platform for your business.<\/span><\/p>\n<p><b>MailerLite Overview<\/b><\/p>\n<p><span style=\"font-weight: 400\">MailerLite is built around simplicity. It provides all the essential email marketing features without overwhelming users with unnecessary complexity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Key features include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drag-and-drop email editor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Landing pages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Signup forms and popups<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscriber segmentation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">MailerLite is especially popular among bloggers, freelancers, and startups because of its clean interface and ease of use. Understanding <\/span><a href=\"https:\/\/www.boardinfinity.com\/blog\/what-is-email-marketing-and-the-benefits-of-email-marketing-in-digital-marketing\/\"><b>what is email marketing<\/b><\/a><span style=\"font-weight: 400\"> helps beginners choose the right platform by first learning how email marketing works and which features matter most for achieving their business goals.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Cons\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Pros-2\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Cons-2\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#MailerLite\" >MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Brevo\" >Brevo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#MailerLite-2\" >MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Brevo-2\" >Brevo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#MailerLite-3\" >MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Brevo-3\" >Brevo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Business\" >Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Phase_1_Using_MailerLite\" >Phase 1: Using MailerLite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Challenge\" >Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Phase_2_Migrating_to_Brevo\" >Phase 2: Migrating to Brevo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Pros\"><\/span><b>Pros<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Beginner-friendly interface<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Affordable pricing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy campaign creation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fast learning curve<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cons\"><\/span><b>Cons<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limited advanced automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No built-in CRM<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fewer multichannel marketing features<\/span><\/li>\n<\/ul>\n<p><b>Brevo (Formerly Sendinblue) Overview<\/b><\/p>\n<p><span style=\"font-weight: 400\">Brevo has evolved from a traditional email marketing platform into a complete customer engagement solution.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Its features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SMS marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketing automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">WhatsApp campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transactional emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Unlike MailerLite, Brevo focuses on helping businesses manage customer communication across multiple channels from one dashboard.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pros-2\"><\/span><b>Pros<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Built-in CRM<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advanced automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Excellent email deliverability<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multi-channel marketing<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cons-2\"><\/span><b>Cons<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Slight learning curve<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Higher pricing for heavy email senders<\/span><\/li>\n<\/ul>\n<p><b>MailerLite vs Brevo: Feature Comparison<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>MailerLite<\/b><\/td>\n<td><b>Brevo<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Ease of Use<\/span><\/td>\n<td><span style=\"font-weight: 400\">Excellent<\/span><\/td>\n<td><span style=\"font-weight: 400\">Good<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Free Plan<\/span><\/td>\n<td><span style=\"font-weight: 400\">Up to 500 subscribers<\/span><\/td>\n<td><span style=\"font-weight: 400\">Unlimited contacts, 300 emails\/day<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Automation<\/span><\/td>\n<td><span style=\"font-weight: 400\">Basic to Intermediate<\/span><\/td>\n<td><span style=\"font-weight: 400\">Advanced<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">CRM<\/span><\/td>\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">SMS Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">WhatsApp<\/span><\/td>\n<td><span style=\"font-weight: 400\">No<\/span><\/td>\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Landing Pages<\/span><\/td>\n<td><span style=\"font-weight: 400\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400\">Limited<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Pricing Model<\/span><\/td>\n<td><span style=\"font-weight: 400\">Subscriber-based<\/span><\/td>\n<td><span style=\"font-weight: 400\">Email volume-based<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol>\n<li><b> Ease of Use<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">MailerLite is designed for beginners. Its clean interface makes creating newsletters, landing pages, and automation workflows straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brevo offers many more tools, which means new users may need more time to become familiar with the platform.<\/span><\/p>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> MailerLite<\/span><\/p>\n<ol start=\"2\">\n<li><b> Email Campaign Builder<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Both platforms provide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drag-and-drop editors<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ready-made templates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalization<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Scheduling<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A\/B testing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">MailerLite focuses on simplicity, while Brevo offers greater flexibility and customization.<\/span><\/p>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Tie<\/span><\/p>\n<ol start=\"3\">\n<li><b> Marketing Automation<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Automation saves time by sending emails based on customer behavior.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite\"><\/span><b>MailerLite<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Welcome emails<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drip campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Basic workflows<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscriber triggers<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Brevo\"><\/span><b>Brevo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advanced customer journeys<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM-based automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multi-step workflows<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email and SMS automation<\/span><\/li>\n<\/ul>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Brevo<\/span><\/p>\n<ol start=\"4\">\n<li><b> Multi-Channel Marketing<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">This is where Brevo clearly stands out.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brevo supports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SMS campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">WhatsApp marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transactional emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">MailerLite remains primarily focused on email marketing.<\/span><\/p>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Brevo<\/span><\/p>\n<ol start=\"5\">\n<li><b> Pricing<\/b><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite-2\"><\/span><b>MailerLite<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Free plan available<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid plans start around $9\u201310\/month<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pricing based on subscriber count<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Brevo-2\"><\/span><b>Brevo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Free plan available<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unlimited contacts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid plans start around $25\/month<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pricing based on email volume<\/span><\/li>\n<\/ul>\n<p><b>Best Value<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Small email lists \u2192 MailerLite<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Large contact databases with lower email frequency \u2192 Brevo<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li><b> Deliverability<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Email deliverability determines whether your messages reach the inbox instead of the spam folder.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brevo has consistently earned a strong reputation for inbox placement, while MailerLite also performs well for most small businesses when best practices are followed.<\/span><\/p>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Brevo<\/span><\/p>\n<ol start=\"7\">\n<li><b> CRM and Sales Features<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">MailerLite focuses solely on email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brevo includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer Relationship Management (CRM)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contact management<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales pipelines<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead tracking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Businesses with growing sales teams benefit from Brevo&#8217;s integrated CRM.<\/span><\/p>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Brevo<\/span><\/p>\n<ol start=\"8\">\n<li><b> Customer Support<\/b><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"MailerLite-3\"><\/span><b>MailerLite<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Live chat on paid plans<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helpful documentation<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Brevo-3\"><\/span><b>Brevo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Extensive knowledge base<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enterprise support options<\/span><\/li>\n<\/ul>\n<p><b>Winner:<\/b><span style=\"font-weight: 400\"> Brevo<\/span><\/p>\n<p><b>Real-World Case Study<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business\"><\/span><b>Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">A small online fashion retailer, <\/span><b>StyleHub<\/b><span style=\"font-weight: 400\">, wanted to improve customer engagement and increase online sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phase_1_Using_MailerLite\"><\/span><b>Phase 1: Using MailerLite<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The business implemented the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Weekly newsletters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Welcome email series<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promotional campaigns<\/span><\/li>\n<\/ul>\n<p><b>Results after 3 months<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open rate: 28%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Revenue increased from $3,000 to $4,200 per month<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email became the primary marketing channel<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><b>Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As the business expanded, it needed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Better audience segmentation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SMS reminders<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer tracking<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advanced automation<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phase_2_Migrating_to_Brevo\"><\/span><b>Phase 2: Migrating to Brevo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The company added:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email and SMS campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Abandoned cart automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">CRM-based segmentation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized customer journeys<\/span><\/li>\n<\/ul>\n<p><b>Results after 4 months<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open rate increased to 34%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cart recovery improved by 22%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monthly revenue grew to $7,500<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The business found that MailerLite was ideal during the early growth stage, while Brevo became more valuable as customer communication became more sophisticated.<\/span><\/p>\n<p><b>Who Should Choose MailerLite?<\/b><\/p>\n<p><span style=\"font-weight: 400\">MailerLite is ideal if you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are new to email marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage a blog or newsletter<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have a limited marketing budget<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Need a simple, easy-to-use platform<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It&#8217;s a great option for freelancers, creators, bloggers, and small startups.<\/span><\/p>\n<p><b>Who Should Choose Brevo?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Brevo is the better choice if you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Need advanced automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Want built-in CRM functionality<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Plan to scale rapidly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use SMS or WhatsApp marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage complex customer journeys<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It&#8217;s particularly well suited for e-commerce stores, agencies, SaaS businesses, and growing startups.<\/span><\/p>\n<p><b>Final Verdict<\/b><\/p>\n<p><span style=\"font-weight: 400\">Both MailerLite and Brevo are excellent email marketing platforms, but they serve different business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Choose <\/span><b>MailerLite<\/b><span style=\"font-weight: 400\"> if you want an affordable, beginner-friendly solution focused on email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Choose <\/span><b>Brevo<\/b><span style=\"font-weight: 400\"> if you need advanced automation, CRM capabilities, and multi-channel communication as your business grows.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><b>Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Best for beginners:<\/b><span style=\"font-weight: 400\"> MailerLite<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best for growing businesses:<\/b><span style=\"font-weight: 400\"> Brevo (formerly Sendinblue)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The right choice depends on your current business stage, marketing goals, and future growth plans. Many businesses start with MailerLite for its simplicity and later transition to Brevo when they require more advanced marketing and customer management features.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing continues to be one of the highest-ROI digital marketing strategies for small businesses. Whether you run an online store, a startup, a consulting&#8230;<\/p>\n","protected":false},"author":212,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-22309","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MailerLite vs Sendinblue (Brevo): Which Email Marketing Tool Is Better for Small Businesses? - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/07\/08\/mailerlite-vs-sendinblue-brevo-which-email-marketing-tool-is-better-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MailerLite vs Sendinblue (Brevo): Which Email Marketing Tool Is Better for Small Businesses? - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Email marketing continues to be one of the highest-ROI digital marketing strategies for small businesses. 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