<\/span><\/h1>\nEvent-triggered email automation means emails are sent based on specific user actions (events)<\/strong> instead of fixed schedules.<\/p>\nInstead of:<\/p>\n
\n- \u201cSend email every 3 days\u201d<\/li>\n<\/ul>\n
You do:<\/p>\n
\n- \u201cSend email when user adds to cart, views product, or abandons checkout\u201d<\/li>\n<\/ul>\n
This is what drives higher relevance, timing accuracy, and conversion rates<\/strong>.<\/p>\n
\n<\/span>\u00a0Step 1: Define High-Value Trigger Events<\/span><\/h1>\nStart by identifying events that show intent or engagement<\/strong>.<\/p>\n<\/span>\u00a0High-intent events (conversion-focused)<\/span><\/h2>\n\n- Add to cart\u00a0Begin checkout<\/li>\n
- Purchase completed<\/li>\n
- Subscription started<\/li>\n<\/ul>\n
<\/span>\u00a0Mid-intent events (consideration stage)<\/span><\/h2>\n\n- Product page view<\/li>\n
- Wishlist add<\/li>\n
- Email click<\/li>\n
- Repeat product visits<\/li>\n<\/ul>\n
<\/span>\u00a0Low-intent events (awareness stage)<\/span><\/h2>\n