<\/span><\/h1>\nModern email marketing is no longer based on fixed schedules. Instead, high-performing e-commerce brands use intent-driven sequencing<\/strong>, where emails are triggered by what users do<\/em>, not just when they sign up.<\/p>\nIntent signals come from:<\/p>\n
\n- Product views<\/li>\n
- Add-to-cart behavior<\/li>\n
- Checkout activity<\/li>\n
- Email clicks<\/li>\n
- Time spent on pages<\/li>\n
- Repeat visits<\/li>\n<\/ul>\n
These signals help predict purchase readiness and interest level<\/strong>, allowing you to send highly relevant multi-step sequences.<\/p>\n
\n<\/span>\u00a0Step 1: Understand Intent Levels (Core Foundation)<\/span><\/h1>\nMost systems classify intent into 3 layers:<\/p>\n
<\/span>\u00a0Low Intent<\/span><\/h3>\n