{"id":2083,"date":"2022-05-06T10:30:11","date_gmt":"2022-05-06T10:30:11","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=2083"},"modified":"2022-06-17T10:10:58","modified_gmt":"2022-06-17T10:10:58","slug":"how-best-to-plan-content-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/","title":{"rendered":"How Best To Plan Content Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/th.bing.com\/th\/id\/R.cc024134f1f83df680bd34dfb5e14e7a?rik=ri8q7x2o0e%2brrg&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<p>One of the most important aspects of content marketing is planning.\u00a0 A content marketing plan answers the following questions:<\/p>\n<ul>\n<li>Who makes the content?<\/li>\n<li>What kind of content?<\/li>\n<li>When does the content get published?<\/li>\n<li>Where does the content get disseminated?<\/li>\n<li>Why are you marketing your content?<\/li>\n<li>How are marketing results promoted and analyzed?<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#10_steps_to_create_an_effective_content_marketing_plan\" >10 steps to create an effective content marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Set_goals_KPIs\" >Set goals &amp; KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Identify_target_markets\" >Identify target markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Review_your_existing_content\" >Review your existing content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Choose_the_best_content_channels\" >Choose the best content channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Choose_content_types\" >Choose content types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Establish_budget_tools_and_resources\" >Establish budget, tools, and resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Make_a_content_calendar\" >Make a content calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Create_content\" >Create content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Publish_and_promote_content\" >Publish and promote content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/#Track_outcomes\" >Track outcomes<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"10_steps_to_create_an_effective_content_marketing_plan\"><\/span>10 steps to create an effective content marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Set_goals_KPIs\"><\/span>Set goals &amp; KPIs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The first step is setting goals. What do you want content marketing to achieve? To create credibility and trust, 75% of B2B marketers stated content marketing helped them reach this goal.<\/p>\n<p>Having a KPI for every target will help you track your progress. Track goals like reach, engagement, conversion, and consumer loyalty with social media KPIs.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Identify_target_markets\"><\/span>Identify target markets<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Choose your target demographics next. This often matches your buyer or social media identities. Your content themes and categories will be matched to your target audiences, if you have multiples.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Review_your_existing_content\"><\/span>Review your existing content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>How can you know where to go if you don&#8217;t know where to begin? Uncovering your content&#8217;s value via an audit is simple. Record all existing stuff first. Set a time limit of 3 months or a year if there is an abundance. This data set must be comprehensive.<\/p>\n<p>An audit of your blog entries may reveal previously undiscovered content. It may also help find duplicate content on your site. Social media posts can be evaluated using Sprout Social&#8217;s social media audit template. Aspiring content marketers can include a competitor or two to help benchmark their efforts.<\/p>\n<p>Observe the following during the audit:<\/p>\n<ul>\n<li>Subjects: What do you post?<\/li>\n<li>Content Types: What content do you post?<\/li>\n<li>Channels: How do you distribute content?<\/li>\n<li>Results: How are your posts performing? Check<\/li>\n<\/ul>\n<p>Then you can observe whether content and channels are performing better than others based on the documentation.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Choose_the_best_content_channels\"><\/span>Choose the best content channels<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Your content marketing strategy should typically begin with distribution channels where you already have a strong presence. A content audit should have uncovered some trends on the best outlets for your content.<\/p>\n<p>Look at your website&#8217;s analytics to observe the referral sources. How are people finding your blog post? Do they search for you? Knowing your audience&#8217;s origin helps you target them.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Choose_content_types\"><\/span>Choose content types<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The content formats to consider while building your content marketing strategy are as follows: Others are more expensive to produce and perform better on particular channels. User-generated content (UGC) is content created by users.<\/p>\n<p>This depends on the marketing funnel stage and target demographic.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Establish_budget_tools_and_resources\"><\/span>Establish budget, tools, and resources<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>It&#8217;s important to establish your budget before you start creating content marketing plans. Budget, tools, and potential staff or freelancers are all included here.<\/p>\n<p>Remotely creating material is difficult but not impossible. Calculate your existing and future resource requirements (which might require approval).<\/p>\n<p>Most content marketing strategies require:<\/p>\n<ul>\n<li>Content creator: who creates the content?<\/li>\n<li>Content management system: where to plan, store, and distribute your content<\/li>\n<li>Data collection: Content analyzers, reports, and other digital marketing tools<\/li>\n<li>Content manager: who manages content topics and production?<\/li>\n<\/ul>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Make_a_content_calendar\"><\/span>Make a content calendar<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>You need a content calendar. You need a content plan. That is, it should be able to track your posts and subjects. To track the progress of each piece of material, the distribution channel, who is working on it, and the final results of marketing it.<\/p>\n<p>You may find several content calendar templates online. Your social media calendar or a spreadsheet might also help you track your content.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Create_content\"><\/span>Create content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Now it&#8217;s time to create the material you&#8217;ll share. Your content kinds and distribution methods should be clear by now. Creating and curating content follows.<\/p>\n<ol start=\"9\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Publish_and_promote_content\"><\/span>Publish and promote content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Post-production involves publishing and promoting content across numerous channels, based on the schedule you&#8217;ve defined. A single tool for managing your publishing calendar is ideal if you&#8217;re promoting across numerous platforms.<\/p>\n<ol start=\"10\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Track_outcomes\"><\/span>Track outcomes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Analyze is the final step in your content marketing plan. Your goals will remain unachieved unless you collect data. You&#8217;ll need either Google Analytics or a native product for channels like newsletters or your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most important aspects of content marketing is planning.\u00a0 A content marketing plan answers the following questions: Who makes the content? What kind&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,24,1,27],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-social-media-marketing","category-tech-how-to","category-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Best To Plan Content Marketing - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"One of the most important aspects of content marketing is planning.\u00a0 A content marketing plan answers the following questions:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/05\/06\/how-best-to-plan-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Best To Plan Content Marketing - Lite14 Tools &amp; 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