{"id":2068,"date":"2022-04-28T18:39:25","date_gmt":"2022-04-28T18:39:25","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=2068"},"modified":"2022-06-17T05:04:54","modified_gmt":"2022-06-17T05:04:54","slug":"introducing-new-a-b-split-testing-in-workflows","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/","title":{"rendered":"Introducing New A\/B Split Testing in Workflows"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<p>The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.<\/p>\n<p>An A\/B split test can have up to 5 variants, each variation creates a new branch that can contain numerous messages, delays or logic nodes. You can decide the percentage of customers that should receive each variation, set a notification and pick a winner when you finish the test. We think this feature is a simple way to run a quick test to gauge how parts of a workflow are performing, however we know it\u2019s just the start of what could be possible with an A\/B testing feature in Workflows.<\/p>\n<ul>\n<li>Getting Started with Workflow A\/B Split Tests<\/li>\n<li>Less Guessing, More Goals<\/li>\n<li>Content<\/li>\n<li>Channels<\/li>\n<li>Timing<\/li>\n<li>Frequency<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Getting_Started_with_Workflow_AB_Split_Tests\" >Getting Started with Workflow A\/B Split Tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Less_Guessing_More_Goals\" >Less Guessing, More Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Channels\" >Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Timing\" >Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#Frequency\" >Frequency<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Getting_Started_with_Workflow_AB_Split_Tests\"><\/span>Getting Started with Workflow A\/B Split Tests<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Wondering how many times you should reach out to prospects, which headline works best, what offer converts or how long to wait between messages?<\/p>\n<p>When it comes to customer messaging, it\u2019s not always obvious what\u2019s going to cut through and connect. Rather than basing your marketing decisions on intuition, A\/B tests, also known as split tests, are a simple way to get the optimum result.<\/p>\n<p>Think of A\/B tests as mini-experiments. Starting with a hypothesis, you\u2019ll split your audience, build versions of a campaign or procedure, and then utilize the data to evaluate if version A or B performed better. A\/B split tests take the guesswork by testing out different messages, methods and content to see which makes the most impact.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Less_Guessing_More_Goals\"><\/span>Less Guessing, More Goals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A\/B testing with a conversion target takes your test to the next level. Beyond comparing open and click numbers, you\u2019re able to immediately link your efforts to actual business consequences and see which variation performed the best.<\/p>\n<p>To execute an effective A\/B test, break your audience into two segments and develop two separate versions of a message or workflow; option A and option B. Then define a target, so after the test has run its course, you\u2019ve got a clear measure of success. For example, if your purpose is to market a new product, your metric would be revenue.<\/p>\n<p>Generally speaking, there\u2019s no one-goal-fits-all approach to A\/B testing. Goals can be anything from email openings, click-throughs or hitting a button. These outcomes are an excellent starting point:<\/p>\n<ul>\n<li>Drive site visitors<\/li>\n<li>Optimise email engagement rates like open and click-through<\/li>\n<li>Increase revenue<\/li>\n<li>Decrease cart abandonment<\/li>\n<\/ul>\n<p>A\/B testing are supposed to be quick and snappy investigations. When testing your campaigns, keep it simple and minimize the amount of variables you\u2019re testing in a single split test. Sticking to a few of pieces means you can link success to a certain variable. Here are some of the variables you may test using Vero\u2019s A\/B workflows:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Try with alternative subject lines, CTA\u2019s, email copy, layouts and graphics to evaluate what\u2019s working.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Channels\"><\/span>Channels<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Experiment with endpoints like email, push notifications or SMS to better determine where to best contact your audience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Timing\"><\/span>Timing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Try delivering communications at different times or different days to see when your audience is most receptive.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Frequency\"><\/span>Frequency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Too much? Not enough? Experiment with send cadence to find the sweet spot.<\/p>\n<p>To make the most out of the test, you need a sufficient number of people in each variation to acquire meaningful results from a decent sample size.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,17,1],"tags":[],"class_list":["post-2068","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T18:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T05:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\" \/>\n<meta name=\"author\" content=\"admin2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\"},\"author\":{\"name\":\"admin2\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\"},\"headline\":\"Introducing New A\/B Split Testing in Workflows\",\"datePublished\":\"2022-04-28T18:39:25+00:00\",\"dateModified\":\"2022-06-17T05:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\"},\"wordCount\":619,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\",\"articleSection\":[\"A\/B Testing\",\"Content Marketing\",\"Email Marketing\",\"Technical How-To\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\",\"url\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\",\"name\":\"Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\",\"datePublished\":\"2022-04-28T18:39:25+00:00\",\"dateModified\":\"2022-06-17T05:04:54+00:00\",\"description\":\"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage\",\"url\":\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\",\"contentUrl\":\"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing New A\/B Split Testing in Workflows\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5\",\"name\":\"admin2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g\",\"caption\":\"admin2\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/admin2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog","description":"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/","og_locale":"en_US","og_type":"article","og_title":"Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog","og_description":"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.","og_url":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2022-04-28T18:39:25+00:00","article_modified_time":"2022-06-17T05:04:54+00:00","og_image":[{"url":"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0","type":"","width":"","height":""}],"author":"admin2","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin2","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/"},"author":{"name":"admin2","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5"},"headline":"Introducing New A\/B Split Testing in Workflows","datePublished":"2022-04-28T18:39:25+00:00","dateModified":"2022-06-17T05:04:54+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/"},"wordCount":619,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"image":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage"},"thumbnailUrl":"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0","articleSection":["A\/B Testing","Content Marketing","Email Marketing","Technical How-To"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/","url":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/","name":"Introducing New A\/B Split Testing in Workflows - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage"},"image":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage"},"thumbnailUrl":"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0","datePublished":"2022-04-28T18:39:25+00:00","dateModified":"2022-06-17T05:04:54+00:00","description":"The ability to perform A\/B testing in a workflow is a long running request that we\u2019ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users who offered us input. We\u2019ve now made the feature available to everyone.","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#primaryimage","url":"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0","contentUrl":"https:\/\/th.bing.com\/th\/id\/R.de357f6b38485f421e1a422ca874fe2c?rik=m41qh%2bJZWg1Tmg&amp;riu=http%3a%2f%2fmarketingexperiments.com%2fwp-content%2fuploads%2fImage_1_AB_Split_Testing_v2.png&amp;ehk=C4O5PB3bIfQXBoLXCBLScgDEsZjwIYfipL7DXkEpiis%3d&amp;risl=&amp;pid=ImgRaw&amp;r=0"},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2022\/04\/28\/introducing-new-a-b-split-testing-in-workflows\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Introducing New A\/B Split Testing in Workflows"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/d6a1796f9bc25df6f1c1086e25575bc5","name":"admin2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9322421da6e8f8d7b53717d553682945f287133799175ee2c385f8408302110?s=96&d=mm&r=g","caption":"admin2"},"url":"https:\/\/lite14.net\/blog\/author\/admin2\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions"}],"predecessor-version":[{"id":2070,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/2068\/revisions\/2070"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=2068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=2068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}