{"id":1995,"date":"2022-04-05T10:00:02","date_gmt":"2022-04-05T10:00:02","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1995"},"modified":"2022-06-17T09:31:14","modified_gmt":"2022-06-17T09:31:14","slug":"4-reasons-to-use-email-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/04\/05\/4-reasons-to-use-email-marketing\/","title":{"rendered":"4 Reasons to Use Email Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/149346020.v2.pressablecdn.com\/wp-content\/uploads\/2017\/06\/AdobeStock_53627812-1024x678.jpeg\" alt=\"See the source image\" \/><\/p>\n<p>Contrary to popular belief, email remains the preferred method for one-on-one communication.<\/p>\n<p>It&#8217;s a powerful and easy-to-use marketing tool!<\/p>\n<p>While social media is great for keeping customers informed, emails are the best way to promote limited-time offers and get impulse clicks. It&#8217;s a crude shotgun approach that doesn&#8217;t effectively target your most loyal customers. Personalisation is the power of e-mail marketing.<\/p>\n<p>In 2020, 87% of marketers believe email is effective for customer communication. We still send out newsletters, promotions, and lead retention emails to keep customers interested. Simple, but emotionally evocative language works.<\/p>\n<p>Email is a direct and informative way to contact business leaders. A good subject line balances intrigue with a tendency to cut to the chase when acknowledging buyer intent.<\/p>\n<p>Also, when dealing with businesses, keep the email body to one call-to-action (CTA).<\/p>\n<ul>\n<li>Rapid response<\/li>\n<li>A clear CTA<\/li>\n<li>Automated but still personal<\/li>\n<li>Not going anywhere soon<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/05\/4-reasons-to-use-email-marketing\/#Rapid_response\" >Rapid response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/05\/4-reasons-to-use-email-marketing\/#A_clear_CTA\" >A clear CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/05\/4-reasons-to-use-email-marketing\/#Automated_but_still_personal\" >Automated but still personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/04\/05\/4-reasons-to-use-email-marketing\/#Not_going_anywhere_soon\" >Not going anywhere soon<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Rapid_response\"><\/span>Rapid response<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tired of ineffective ads and social media posts? Emails can be tailored to customers and businesses, increasing response rates.<\/p>\n<p>The most common metric for measuring email marketing success is CTO.<\/p>\n<p>This rate compares opened emails to CTA link clicks. Over 13% of marketing emails result in a click. That&#8217;s comparable to a large campaign&#8217;s successful social media post, but much cheaper.<\/p>\n<p>When starting your email marketing campaign, aim for a 10% CTO rate. Experiment with layouts, CTAs, and images to increase your rate.<\/p>\n<p>SalesHandy and RightInbox are great standalone mail tracking tools that show link clicks and opened emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_clear_CTA\"><\/span>A clear CTA<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Email is a great way to connect with your target demographic. The formality of your language, the graphics and images you use, even the text color and font you use affect customer receptivity.<\/p>\n<p>Your subject line should begin or end with your CTA. Writing an email can be as simple as framing your CTA as a solution to a problem.<\/p>\n<p>Questions should be filled with emotion to elicit a response. \u201cWorried about which mattress to buy?\u201d \u201cWe make mattress shopping simple.\u201d \u201cGo shopping.\u201d<\/p>\n<p>This formula may not work for B2B sales. Instead, you must be able to convey value information concisely. Encourage your prospect to respond by emphasizing the value of your service or by asking questions.<\/p>\n<p>Proactively schedule meetings and suggest timelines. Keep the ball in the clients&#8217; court.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Automated_but_still_personal\"><\/span>Automated but still personal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Discuss mail marketing clients. These tools can send emails to leads and current customers based on their behavior.<\/p>\n<p>Consider the path a potential customer takes from sign-up to purchase. Lifecycle emails can be tailored to a prospect&#8217;s stage in the cycle.<\/p>\n<p>Your email software may automatically send emails to users who close their virtual shopping cart browser window. To reactivate cold leads, you can automate email vouchers or discounts.<\/p>\n<p>Depending on your business, you can further categorize and target niches within your client base.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Not_going_anywhere_soon\"><\/span>Not going anywhere soon<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Email marketing has a $US44 ($AU61.77) ROI. Not to mention the huge B2C audience \u2013 90% of customers enjoy receiving coupons and sales promotions.<\/p>\n<p>Email marketing is a great way to attract and retain customers for any size business, and it&#8217;s here to stay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contrary to popular belief, email remains the preferred method for one-on-one communication. It&#8217;s a powerful and easy-to-use marketing tool! While social media is great for&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,24,1],"tags":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons to Use Email Marketing - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Contrary to popular belief, email remains the preferred method for one-on-one communication. 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