{"id":1978,"date":"2022-03-31T11:25:00","date_gmt":"2022-03-31T11:25:00","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1978"},"modified":"2022-06-17T09:31:14","modified_gmt":"2022-06-17T09:31:14","slug":"8-marketing-trends-for-2022","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/","title":{"rendered":"8 Marketing Trends for 2022"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/poetryclubs.com\/wp-content\/uploads\/2021\/05\/free-wallpaper-2022.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Self-promotion is hard work. You have to be awesome and know what&#8217;s trendy, what works, and what doesn&#8217;t. So, you know what worked in 2021. With the new year approaching, new trends are in order. Here are the goals for 2022.<\/p>\n<p>Brand Persona<\/p>\n<p>Content<\/p>\n<p>Originality<\/p>\n<p>TikTok<\/p>\n<p>Website<\/p>\n<p>SEO<\/p>\n<p>Availability<\/p>\n<p>Schedules<\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Brand_Persona\" >Brand Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Originality\" >Originality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#TikTok\" >TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#SEO\" >SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Availability\" >Availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/31\/8-marketing-trends-for-2022\/#Schedules\" >Schedules<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Brand_Persona\"><\/span>Brand Persona<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>You can better market yourself and your business to patients if you know who you are. Write it out if it helps. What sets you apart? A good story will win more business in 2022.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Content is king; use clear, consistent messaging. Content can help you appear in patient searches for eyecare. Do a keyword audit to see where you currently rank and where you don&#8217;t. Then plan your content updates and social media sharing strategy. Just be sure to write content that attracts the patients you want.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Originality\"><\/span>Originality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>It&#8217;s great if your content reflects your brand, but not if it feels forced. Just be original and authentic.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"TikTok\"><\/span>TikTok<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Many young people watch TikTok videos daily. Cool eyes! Come up with creative ways to present yourself in a video.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Website\"><\/span>Website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>95 percent of patients will find you online. It&#8217;s often the first impression. It must be quick, easy to use, modern, engaging, and accurate.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"SEO\"><\/span>SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>SEO (search engine optimization) is vital. Making a website perform requires science. Content is important, but so is design, coding, image tagging, meta tags, and backlinks. Online tools are available; go to semrush.com and run a domain audit. It will show you which keywords are on Google&#8217;s first page.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Availability\"><\/span>Availability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Many websites have increased accessibility requirements to help people with special needs navigate (like the visually impaired). Is your site accessible? You may be losing. Not to mention future fines if it isn&#8217;t built to be universally accessible.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Schedules\"><\/span>Schedules<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Following the pandemic, most practices now book appointments for everything and plan to keep doing so. It improved time management and increased sales. Encourage \u201cpersonal eyewear styling appointments\u201d and increase sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Self-promotion is hard work. You have to be awesome and know what&#8217;s trendy, what works, and what doesn&#8217;t. So, you know what worked in 2021&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,23,24,1],"tags":[],"class_list":["post-1978","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-seo-search-engine-optimization","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Marketing Trends for 2022 - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Self-promotion is hard work. 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