<\/span>\u00a06. Build and Maintain Sender Reputation<\/span><\/h1>\nYour sender reputation is like a credit score for email.<\/p>\n
<\/span>\u00a0Improve Reputation:<\/span><\/h2>\n\n- Send consistently (not sudden spikes)<\/li>\n
- Start with small volumes (warm-up)<\/li>\n
- Maintain low bounce and complaint rates<\/li>\n<\/ul>\n
\n<\/span>\u00a0Monitor Key Metrics:<\/span><\/h1>\n\n- Open rate<\/li>\n
- Click-through rate<\/li>\n
- Bounce rate<\/li>\n
- Spam complaints<\/li>\n<\/ul>\n
\n<\/span>\u00a07. Encourage User Engagement<\/span><\/h1>\nSpam filters track how recipients interact with your emails.<\/p>\n
<\/span>\u00a0Encourage:<\/span><\/h2>\n\n- Opens<\/li>\n
- Clicks<\/li>\n
- Replies<\/li>\n<\/ul>\n
<\/span>\u00a0Strategies:<\/span><\/h2>\n